Tips to choose the best online marketing consultant

Marketing consultant Leeds
Choosing a marketing consultant to promote products, which is at the stage of research and development is an important activity which should be dealt with in many companies. Marketing consultant plays an important role in making a product on the market in the most effective and cost-efficient. In this sense, the work and the owners of the product, you need to equal the importance of rental specialist, marketing to product research and development. There are a few steps that must be followed when selecting a consultant marketing to promote products of the company. Members of the activity should be the panel screens marketing consultants. The first thing you need to do is face-to-face panel discussions with potential economic advisers. During the discussion group should learn about previous marketing consultant and marketing strategies, which are formulated in its previous missions.

You should expect a professional marketing consultant fully understand the entrepreneurial idea. If a marketer understand basic business users, it is unlikely that the marketer can help you reach your target customers. However, this does not mean that businesses should expect professional marketing consultant understands marketing on a single concept. Entrepreneur should make room for consulting with questions for explanation for business users. If a consultant does not ask any other questions, but fails to explain the idea of the entrepreneur, the entrepreneur must immediately begin to search for different marketing consultant.

Marketing consultant Bradford
It is extremely necessary for your site to have rich keywords and quality so that it can lead to a lot of potential traffic. SEM Australia offers effective SEO, Web marketing, Internet marketing, and other optimization strategies that can help your website, enjoy maximum. Search engine marketing is a big task and online marketing depends heavily on its promotion and optimization tactics. Totally responsible to promote and build your business globally, all a good marketing consultant online offers affordable services, within your budget. A flexible approach for Internet marketing is an excellent way to establish the knowledge base of an online marketing agency. For effective result, find a company that can provide a wide range of solutions, including optimization of search marketing, article and press release marketing, PPC or paid research services and web design. The last thing you want is a marketing consultant who recommended the implementation of a number of changes or upgrades for your Web site, but cannot deliver or consultants marketing with little or no experience in web sites for e-commerce.

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An idea of whom and what marketing has worked with to give an idea of what they are capable of. Browse through previous work you want to get informed about it if they specialize in a particular type of marketing, which may or may not suit your business. Intuition is important here, and if you’re marketing team the company is inconsistent with your business, so it may not be the best choice. After discussion with various candidates, the Committee should put heads together and arrive at a decision by consensus. Any decision while arriving, you should definitely consider how many years of experience in consulting in marketing.

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View from Underneath the Air Force Memorial
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Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc.

Visit the website for Will Marlow, LLC or follow Will on Twitter here

Or email him.

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Do You Need To Talk With A Marketing Consultant For Your Digital Ads?

Businesses have rapidly migrated to the internet for their advertising. Print, radio and television are still viable, but the eventual dominance of web-based marketing is inevitable. There are many reasons for this move to the internet. The introduction of smartphones, tablets, other wireless devices and the omnipresence of internet communications has opened up opportunities to get marketing messages to a worldwide customer base.

The internet runs on search engines that make the rules. The algorithms can change without notice and content management is challenging. A business never really knows where its customers will find their message, directory placement, social media and other factors are critical to getting found in a search by a client. The world wide nature of the web makes markets open in places you never knew you could do business, or perhaps never occurred to you in the original business plan.

Do you feel ready to open the doors of your shop to the world? Where do you plan to sell? To whom? What language do they speak and what kind of money do they use? Being ready for a global clientele makes for careful planning and not all of us are experienced enough or have the resources available to make a wise decision. On the web, mis-steps can be fatal. Once launched, websites take on a life of their own. Mis-use, fraud, and outright deception are common. Security and Terms of Service policies are essential to preclude legal action from third parties. An experienced consultant in marketing with digital media is an essential resource.

What do you look for in a marketing consultant for your online strategy? First of all, experience in internet marketing is critical. Because anything, good or bad, can go “viral” on the web that first step has to be a sure one. Content must be well written, graphics have to be clear and well designed, links have to work, and e-mail addresses correct. A Terms of Service policy should be on the website to keep legal matters out of sight. An online payment system that can work overseas needs to be selected. Your consultant should be experienced and knowledgeable in all these concepts.

World wide web means world wide customer base. Are you ready to sell to clients in places you haven’t considered. If you mean to restrict sales geographically a statement needs to be placed on the website about this, but don’t discard the idea. Payment systems can accommodate currency differences. Does your marketing consultant have the international expertise and access to information to be up to date on international commerce and regulations in each country ? This needs to be considered in your choice of consultants. Marketing consultants come in all varieties, seeking out the one that best reflects your your business plan, your potential to grow and someone who will act as a coach and mentor on an ongoing basis is important. Internet advertising opens up many doors and almost as many traps. An effective strategy must be marked out, be open to change, and be based on constant evaluation of data and facts. The right marketing consultant can be your best asset in digital advertising.

Visit us online and see what a professional website can look like. The Ad Army Group will not only build and design your new site, they can help you promote yourself online as well.

Moscow, Tsvetnoy Central Market
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Russia, Moscow.
Tsvetnoy Boulevard.
Tsvetnoy Central Market.

Lifschutz, Davidsons, Sandilands Architects.
Ford McDonald Consultants.

Customized Stainless Steel Ceiling and Walls in Upper Floors, Manufacturer EXYD.

Techniques For Employing Marketing Consultant For A Company

The success of online business can be easily inhibited if the business person is not in a position to develop good strategies that will enhance huge web traffic that plays a major role in selling services and products online. A credible marketing consultant comes in handy to ensure the business person achieves the bottom line. The tips listed here can be of great help in assisting the business person find the best services.

The first thing that make this a smooth process is the coming of well thought out objectives of the online business as well as those of the strategy it self. Having well detailed objectives will then help in determining the most appropriate marketing tools and also get to know whether it is necessary to use tools such as social marketing and SEO. The marketer will also be needed to clearly tell whether the strategy is focused on attracting web traffic or for increasing sales. An elaborate definition of the objectives and goals is very important because it aids in finding the best consultant.

Launching a search for the consultants online should be the next step since this is where one is likely to find the most competitive consultants. One should get online and embark on finding consultants that are possibly within close proximity to where one lives. This is important as it makes it possible to carry out a background check to ensure the credibility of the business.

It is always of great importance to look out for different consultants before settling for one. This is where one gets in touch with various consultancy firms and then getting a thorough grasp of the services they offer. It is however, advisable to avoid those consultants who cut down their competition to win the clients because this is not a fair way to play and can make the business lose its reputation in the market.

It is advisable to look out for those consultants who are quite elaborate in marketing themselves. The consultant should give a detailed account of their capabilities and strategies of weathering competition within the industry. This helps in building confidence and credibility on the person who will handle the project.

One might feel it is necessary to go through the different goals and objectives even after discussing them with the consultants. This is because fresh ideas might arise in the process of the discussion. It might be a good idea to incorporate them in the strategy.

The other thing worth considering is the amount of money one is willing to spend on the consultants. The cost of the services will basically vary depending on whether one is enlisting the services of an independent consultant or a firm. Also, the value of the services that the consultants are going to offer is a huge determinant of how much the professional will be paid.

After taking a thorough overview the goals and objectives, one then needs to look keenly on all the consultants that have been approached. One should at this point investigate whether the consultants are in a position to execute the strategy in the desired manner and according to the client’s needs. It is however, good to note that specialized consultants are also available and can really make the work easier to accomplish.

A marketing consultancy can assist you in getting your online business off on the right foot. When you select a marketing consultant, you get tips and techniques for reaching the most targeted traffic possible.

Moscow, Tsvetnoy Central Market
marketing consultant
Image by Detlef Schobert
Russia, Moscow.
Tsvetnoy Boulevard.
Tsvetnoy Central Market.

Lifschutz, Davidsons, Sandilands Architects.
Ford McDonald Consultants.

Customized Stainless Steel Ceiling and Walls in Upper Floors, Manufacturer EXYD.

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Role of Ideal Business Marketing Consultant for Business

If we talk about the roles and responsibilities of an ideal marketing consultant, then there are many. Yes, with huge responsibilities associated with owning as well as working upon a little business, he owns a huge part for its success!! In spite of the fact that you desire to succeed and achieve your fantasies at the earliest, you even need to keep up the most noteworthy honesty. If you are planning to understand your goals soonest, you will require being prepared with some truly smart methodologies and some attractive plans and thoughts.

For the purpose ask an ideal marketing consultant Brisbane to enter into your business, because he/she is prepared proficient who would have the capacity to handle the roles & help you to keep yourself free so that you can have all the time and capacity to focus on maintaining your business. If you are handling everything on your own, possibly you have a few thoughts in your brain yet you have stage dismay about putting those thoughts enthusiastically, or perhaps you’re excessively occupied in maintaining your business that you generally have no time left with you to concentrate on marketing of your business proficiently.

Without any doubt, it is real tough these days to grow even a little business, sufficiently solid to persevere through current extremely competitive world. But, this mission can be performed successfully by a very proficient, qualified, trained and diligent individual like a business marketing consultant Brisbane. He/she carries an ability or capacity to protect you a ton of money by executing distinctive methodologies that are ideal and proven, being compelling enough to expand benefits. With the help of such a proficient professional, you will definitely have the capacity to set a founding for higher yearly returns by expanding client quality as well as quantity. If you explore the market, or current trends, you would discover new marketing and advertising procedures which are creating miracles for a few rival organizations. Marketing consultant take care of such situation.

There are numerous marketing techniques, but one need to be wise to use them, rather sometimes it’s not safe even. Obviously, it would be a huge risk to go on with their experimentation or trial. If you are planning to attempt, all the marketing and advertisement, independently on your own, it would definitely be a risk, or may lower down the current sale going on. It is best that you take guidance from those tuned in, i.e. marketing consultant Brisbane. A business marketing expert possesses a great list contacts and would have all the data obliged and in this manner would have the capacity to explore the complexities of business interests.

The Marketing Division is a leading name for providing professional marketing services and they are specialized in marketing consultant Brisbane services. For other useful information, you can visit here

Winston and his raccoon
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Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc.

Visit Will Marlow, LLC’s website or follow him on Twitter here

Or email him.

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Search Engine Marketing Consultant-The Pros and Cons of Hiring One

A search engine marketing consultant is a person who can optimize your site so your business can enjoy greater clientele. Some proprietors think it best to hire a search engine optimization (SEO) expert while others think they can do the work themselves. After all, there are those who learn the basics of SEO, Google places and do fine with just that. In this article, let’s talk about the pros and cons of employing a search engine specialist to help with your venture.

Perhaps the best thing about outsourcing a true SEO consultant is you are assured of his or her expertise. The person must have had years of experience and can tell which initiatives would likely succeed on the type of business you have the moment he or she steps in. It surely makes a difference when someone hits the ground running. While an in-house member might know of SEO, he or she will have a hard time beating this level of proficiency unless he or she has been concentrating on SEO alone for the past years.

Paying a search engine marketing consultant also reduces the risks you have to take in business operation. He or she can not only determine an effective methodology to increase traffic but also estimate the milestones you’ll reach at certain periods.

Another advantage of employing an expert in optimizing your SEO services company website is you can utilize him or her to advance the knowledge of your in-house team. He or she can serve as a mentor that everyone can learn from. Isn’t it fantastic that while your business is getting more and more clients, your team is learning more and more too? This will fasten your future independence because once your own people already know what to do, you won’t have a need for the hired guns.

However, just like other things, employing the help of a search engine marketing company comes with some drawbacks too. One, it will require you to invest more money. As you know, nothing comes free of charge these days. In most cases, you have to pay thousands of dollars to hire an SEO expert. If his or her efforts do not yield immediate results and your business is cash-constrained, you might have a hard time keeping up with the financial demands of his or her service. However, if you can afford the investment and you’re working with a reputable consultant, you are likely not to regret the additional cost.

Perhaps another disadvantage of hiring a search engine marketing consultant is the potential impact on the morale of the people you’re working with. It’s highly possible that they are already aware of SEO and can perform some of its basics. So, getting an outsider might give them the impression that you do not trust their skills enough, or worse, that you don’t appreciate your own people. Of course, you can mitigate this by first assuring them that you value their efforts. Also, you can tell them that one of the reasons why you are taking-in a specialist is to train them. Nothing beats learning from an expert, right? Yes, it will benefit the company-but– not without personally benefiting each individual first.

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Inside Job
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Image by elycefeliz
A very informative documentary about the economic developments and meltdown of the past and present –

www.sonyclassics.com/insidejob/

en.wikipedia.org/wiki/Inside_Job_(film)
Inside Job is a 2010 documentary film about the financial crisis of 2007–2010 directed by Charles H. Ferguson. The film was screened at the Cannes Film Festival in May 2010. The film won an Academy Award for Best Documentary Feature in 2011.

Ferguson has described the film as being about "the systemic corruption of the United States by the financial services industry and the consequences of that systemic corruption." In five parts the film explores how changes in the policy environment and banking practices helped create the 2008 financial crisis. Inside Job was well received by film critics who praised its pacing, research and explanation of complex material.

The subject of Inside Job is the global financial crisis of 2008. It features research and extensive interviews with financiers, politicians, journalists, and academics.

The film focuses on changes in the financial industry in the decade leading up to the crisis, the political movement toward deregulation, and how the development of complex trading such as the derivatives market allowed for large increases in risk taking that circumvented older regulations that were intended to control systemic risk. In describing the crisis as it unfolded, the film also looks at conflicts of interest in the financial sector, many of which it suggests are not properly disclosed. The film suggests that these conflicts of interest affected credit rating agencies as well as academics who receive funding as consultants but do not disclose this information in their academic writing, and that these conflicts played a role in obscuring and exacerbating the crisis.

A major theme is the pressure from the financial industry on the political process to avoid regulation, and the ways that it is exerted. One conflict discussed is the prevalence of the revolving door, whereby financial regulators can be hired within the financial sector upon leaving government and make millions.

Within the derivatives market, the film contends that the high risks that began with subprime lending were transferred from investors to other investors who, due to questionable rating practices, falsely believed that the investments were safe. Thus, lenders were pushed to sign up mortgages without regard to risk, or even favoring higher interest rate loans, since, once these mortgages were packaged together, the risk was disguised. According to the film, the resulting products would often have AAA ratings, equal to U.S. government bonds. The products could then be used even by investors such as retirement funds who are required to limit themselves to the safest investments.

Another point is the high pay in the financial industry, and how it has grown in recent decades out of proportion to the rest of the economy. Even at the banks that failed, the film shows how bank executives were making hundreds of millions of dollars in the period immediately up to the crisis, all of which was kept, again suggesting that the risk/benefit balance has been broken.

Incentives To Consult A Marketing Consultant

People have good ideas every day, and many of those would do very well in today’s marketplace. However, by not approaching the market in the correct way, many of them fall short of success even before they have begun. This is why hiring a marketing consultant is a really smart decision that will help to ensure success.

If you’re already in business, you are no doubt interested in increasing your sales. In order to do this, a consultant can help you gain exposure and increase revenue. By refining your market approach, these consultants are there to strategize and show you step-by-step plans to continue growth of your business.

Their experience and knowledge comes at a price, but the results of hiring that for your use is invaluable. The list of topics that they can help with are numerous, including brand choice, Internet site traffic, as well as product and service quality for your customers. These are all necessary areas to be successful in when you want to have a value-producing company.

Another great reason to use a consultant for these types of services is that they can help you roll out a new marketing strategy. Does your business need a facelift in the PR department? Is your team not experienced enough to handle such a new switch from older practices? Hire a consultant to come in and lead the team through this transition, and your team will gain some valuable knowledge as well.

Many times, it’s hard to see the forest for the trees because we are so close to a situation. If you start a company, its success is directly related to how you see its future growth and the policies you put in place. Fresh eyes are an objective point of view that can come in and let you know which are on the right path, and which are unnecessary. These consultants are well equipped to handle the difficult decisions that may come up during this process as well, all the while keeping the success of your business as the end goal.

Simply by employing the use of a consultant, you are positioning yourself ahead of the competition. Making sure your business is on the cutting edge of market approach, office technologies and policies, and other details is part of ensuring long-term success. Your team will also reflect this enthusiasm due to the climate of successful change you will create in the office, motivating them to work harder and be more productive as well.

Whichever reason you choose to hire a consultant, keep in mind they will need a clear vision from you. When you sit down and talk with them, make sure you outline exactly where you want to be, when you want to be there, and how much effort you plan on putting towards that. Making sure everyone agrees on the objectives from the beginning ensures that fewer questions arise during the process, or roadblocks regarding what needs to be done.

Hiring a marketing consultant can be the turning point of your company and can open up a brand new world in terms of clients and revenue. The profits will be felt both financially as well as with your personnel team, since a big part of any business success is that of a strong team dedicated to the continued success of the company. Check references and find someone to work with you to reach your goals today.

Do you need help with your Internet marketing or any other marketing tips? Well, with a Marketing Consultant such as steve mills, you will find out what you should know about this career.

Sergeant Major Anthony R. Nathe (US Army, Retired) – Army (1967 – 1994)
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Image by Stearns County MN
Honored by: Roberta K. Nathe, Spouse
Wars or conflicts served: Republic of Vietnam, May 1968 – May 1969
Awards: Tony has received several awards including the 2006 Leader of the Year Award from the Care Providers of Minnesota, the 2005 Community Service Award from The Retired Enlisted Association (TREA), and holds twenty-three individual awards and decorations from his 27-year career in the United States Army, (including a 12-month tour in Vietnam). Tony retired from his military career in September 1994 while serving as the State Recruiting and Retention Operations NCO of the Minnesota Army National Guard. In July 2010 Tony was inducted into the Minnesota National Guard Court of Honor.
Tribute: Tony is an independent consultant, specializing in the areas of information media, technology, grant writing, fund raising, marketing, advertising, time management, and strategic planning. Prior to that he worked four years as the Volunteer Coordinator for the Talahi Senior Campus, where he received the 2001 New Leader of the Year from the Minnesota Association of Housing Services organization, and served as Chairman of the Board of Trustees for the Talahi Senior Foundation through February 2010. As Sergeant Major Anthony R. (Tony) Nathe, United States Army-Retired, he currently serves on the National Board of Directors, as Past National President of the Uniformed Services Disabled Retirees (USDR) and has served on the Board since 2003, as 2nd Vice President, and 1st Vice-President. He was also recognized for his work in developing the USDR Sentinel newsletter and the complete redesign of the USDR website located at www.usdr.org . Since 1975, Tony has been involved in several professional military organizations including the Minnesota National Guard Enlisted Association (MNGEA), where he served as its first Executive Director; the Enlisted Association of the National Guard of the United States (EANGUS), serving as Secretary 4 years, Vice-President 4 years, and President 2 years; and is the founder and first President of the Central Minnesota Chapter 115 of The Retired Enlisted Association (TREA) serving for 4 years. He helped develop and served as the first State Coordinator and Chairman of the Board of Directors of the Minnesota National Guard Youth Camp for children and grandchildren of members of the Minnesota Army and Air National Guard. He wrote, organized, and marketed a citizen petition re-naming 8th Street North in St. Cloud, MN to Veterans Drive, releasing the petition on the Fourth of July 2002 and organizing the dedication ceremony on Veterans Day 2002. In addition to military organizations, Tony has served two years as the President of the Cold Spring Area Historical Society, serves on the Advisory Board of the Senior Helping Hands, of the CentraCare Foundation, and is a past State Director of the Minnesota Association of Volunteer Administrators (MAVA). Tony has received several awards including the 2006 Leader of the Year Award from the Care Providers of Minnesota, the 2005 Community Service Award from The Retired Enlisted Association (TREA), and holds twenty-three individuals awards and decorations from his 27-year career in the United States Army, (including a 12-month tour in Vietnam). Tony retired from his military career in September 1994 while serving as the State Recruiting and Retention Operations NCO of the Minnesota Army National Guard. In 2010, Tony was inducted into the Minnesota National Guard Court of Honor at Camp Ripley, Minnesota. Tony and his wife have published over 200 professional journals and have co-authored over 250 essays, articles and editorials. Tony is a 1967 graduate of Cathedral High School and a Magna cum laude graduate of St. Cloud State University, where he graduated with a Bachelor of Science degree, majoring in Information Media with a minor in Mass Communications. He lives in Sauk Rapids with his wife of almost 40 years, Roberta. Together they have two grown children, and two grand daughters.

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Some Tips On How To Hire A Marketing Consultant

The Internet is certainly extremely competitive and without a proper marketing plan you are really going to struggle. There are lots of different ways of increasing the traffic levels to your website and in promoting the products and services that you offer and often it can be difficult to decipher which ones will work best for your company. This is especially true if you are first getting going online, and as such an experienced marketing consultant may be able to help you.

The first thing you should do is consider all of your marketing goals. Are you setting up a blog or you want to drive traffic towards your e-commerce website? Do you want to take advantage of the growth of social media? Are you specifically interested in search engine optimisation? Consider all of the specific goals that you have and write them down.

After you have done this then you need to begin your search for a suitable consultant. The easiest way of doing this is simply by going online and searching for consultants who operate within your local area. Proximity will be fairly important so that you can work closely with them.

It is always very important for you to consider if you different consultants before you choose one. This will involve getting touch with a number of different consultancy firms and finding out what sort of services they can offer you. It is very important that you are able to click with the specific consultancy firm or the specific consultant who you work with. They need to certainly be on the same page and provide a great deal of motivation to you and your business.

If ever you come across a consultant to tends to cut down the consultants then you should immediately see this as a sign of weakness and move onto the next option. You want a consultant who is going to be positive about the input that they can provide for you and not one who is going to put down their competition.

Once you have taken some time to discuss your different goals and objectives with some different consultants you may want to have another look at them. Often it will be the case that you will have, with some new ideas through your discussions and therefore you may want to tweak your strategy a little bit.

You will also need to think about how much you are willing to spend on a consultant as well. The price that you have to pay is likely to vary depending upon whether or not you are going to hire a firm or an independent consultant, and the overall services that each consultant will offer.

After you have set out your specific criteria you should then revisit some of the consultants who you came across who appear to fit in with what you are looking to achieve.

Once you have compared all of the consultants who seem to fit in with your criteria you simply need to get in touch with the one most suitable and then request their services.

A marketing consultant helps to boost the strength of your Internet business by increasing the amount of qualified traffic to your website. You can learn more about lead generation and how it will help you.

Sukhoi Super Jet 100
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Image by Dmitry Terekhov
The Sukhoi Superjet 100 is a modern, fly-by-wire regional jet in the 75- to 95-seat category. The Superjet 100 will be produced by Russian aerospace firm Sukhoi’s civil division, of which Finmeccanica of Italy owns 25%. The jet is being developed in collaboration with Finmeccanica subsidiary Alenia Aeronautica. The Italian design group Pininfarina will design optional interiors, and in 2007 Alenia Aeronautica and Sukhoi Holding formed SuperJet International, a joint venture (51% – Alenia Aeronautica, and 49% – Sukhoi Holding) based in Venice, responsible for marketing, sales and aircraft delivery in Europe, North and South America, Africa, Japan and Oceania as well as for worldwide logistic support for the Superjet 100.

The Sukhoi Superjet 100 is designed to compete against the Embraer E-Jets and the Bombardier CRJ programs. Sukhoi claims the SSJ will have 10-15% lower operation costs than its Embraer or Bombardier counterparts for the price of .8 million.

The three variants were originally called the RRJ-60, RRJ-75 and RRJ-95, with the numbers designating the average passenger capacity of each type. However, with the renaming of the project to Superjet 100, the RRJ-75 was relabelled the Superjet 100-75 (or SSJ 100-75 for short), while the RRJ-95 became known as the SSJ 100-95. The smallest variant, called the SSJ 100-60, was temporarily postponed, and efforts are currently concentrating on the largest variant, with the smaller SSJ 100-75 to follow later. Longer variants, called the SSJ 100-110 and the SSJ 100-125, are also planned as well as business, VIP and cargo variants.

The PowerJet SaM146 engines are developed by PowerJet. The noise and emissions levels surpass the existing ICAO requirements.

* Strategic partner: Alenia Aeronautica
* Risk-sharing partner: Snecma
* Consultant: Boeing
* Aircraft Main System Suppliers: Thales (avionics), Liebherr (landing gear), Messier Dowty (control systems), Intertechnique (Zodiac) (fuel system), B/E Aerospace (interior), Autronics (fire protection system), Honeywell (APU), IPECO (crew seats), Parker (hydraulic system), Hamilton Sundstrand (electrical system), Vibro-Meter (engine vibration sensor), Sully, BF Goodrich.
* Engines: PowerJet (Snecma and NPO Saturn)

The design meets the specific requirements of airlines in Russia, the CIS, the USA, and EU countries, and conforms to the Aviation Rules AP-25, FAR-25, JAR-25 requirements, and to the ground noise level requirements under ICAO Chapter 4 and FAR 36 Section 4 standards entering into force during 2006.

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Reasons For Hiring an Internet Marketing Consultant

Internet marketing is becoming one way of handling business problems and making effective solutions to process them. The presence of many internet marketing businesses in the market today has allowed internet marketing consultants to be in demand at this point in time. An internet marketing consultant is a person or a company that provides his or its services for the goal of achieving maximum results with an internet marketing business. Consultants will provide you with advice on how to best solve your operational problems and even give you ideas on which marketing strategies to employ for your business venture.

An internet marketing consultant is a person or a company that has its expertise in providing business solutions for internet marketing businesses. The services offered by these consultants may vary depending on the needs of the clients. They offer advice on marketing strategies in order to increase sales and generate greater income. They can also help you in making the right decisions on how to manage your traffic and increase it as much as possible. They can give you important tips on how to convert your traffic into paying customers. Basically, these marketing consultants are the ones that can help you know what you are doing right with your business and how you are supposed to make it even better. If you belong to the group of beginners who are still looking for ways to improve your internet marketing business, hiring the services of a consultant may be very beneficial for you. If you are looking for ways on how to make your marketing strategies work for the advancement of your business and make it more competitive in the market, these consultants may be the answer to your problem. Finding the right consultants will work to your advantage if you are not so sure of how to manage some of your operational problems. In this regard, what you have to do is to learn from these consultants and apply what you learn from them in order for you to build a confidence in the undertaking that you have chosen.

An internet marketing consultant can be a good way to find help if you are experiencing problems with your internet marketing business. They can help you find meaningful ways in which you can increase your traffic and convert them into customers. They can also provide their services in helping you decide which marketing strategy will give you the best chances of maintaining your competitive nature in your business. By getting the services of these professional consultants, you can be assured that you will get effective internet marketing services that may help you solve business problems and create business solutions that are suited for your plans. And besides, it is assuring to know that there is someone that can assist you in making the right decisions for your business growth which can eventually lead to your business’ success. Hiring a consultant can give you the space to not worry too much on your business undertaking by ensuring that you have your options on hand to make and apply to your business.

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Winston! [EXPLORE]
marketing consultant
Image by WilliamMarlow
Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc.

Visit the website for Will Marlow, LLC or follow Will on Twitter here

Or email him.

I took this photo with my Nikon D7000 — which is my favorite camera. Here is a link to a good deal on one through my Amazon store.

The Importance Of Hiring An Online Marketing Consultant

Are you looking for someone to assist you in making your business thrive? The person whom you would need is an online marketing consultant. This is especially true if you own a business website as part of your advertising campaign. In fact, many owners of small and medium-sized companies have in turned into big companies after such specialist guided them in the economical promotion of their products and services over the internet. You will find out more details about that as you read the rest of this article.

Ranking in major search engines like Google is very important. Once a website is created, it has to be worked on so that it will be able to serve the advertising purpose that it was intended for. The expertise of an online marketing consultant can have your website well-optimized for it to be more visible to the search engines and your target market as well. For one, he can utilize certain SEO strategies for all his clients’ websites. These may include posting of well-optimized web content, use of advertisements and other traffic-producing measures.

Perhaps, you already have an existing website even before you hire a marketing specialist. The first thing he will do then is to analyze the current status of your website and identify parts of it that need improvement. Functionality is an important factor that any business website must have. Internet users prefer websites that are easy-to-navigate as they generally want to get the information they need fast. On the part of the business owners, websites must be easy-to-use. They will come in handy when additional pages are needed for the promotion of additional products and better communication of sales messages.

Another thing a specialist from an online marketing consultancy can help you with is the proper way for you to target your proper audience. As we all know, being able to identify your audience can land you at specific strategies which in turn will give you the much needed sales and profits. This can also give your business enough competence to raise against your competitors.

As these important points get realized, your brand will achieve increased visibility in the web. This in turn will propel your business to soar new heights. Presenting your company as the leader in your niche, enjoying an ever-increasing flow of traffic and exploring opportunities of new ventures are just a few of the things you will be able to do.

Yes, all the above-mentioned sound quite demanding. This is why you are advised to seek help from an online marketing consultant. In a nutshell, this expert from the field can give the ranking of your website a boost as he implements promotional tactics that are guided by the concepts of the search engine algorithms and the ranking system. Moreover, he can detect the areas of your website that needs improvement. He, afterwards, can advance in making your advertising efforts meet the changing internet trends. Of course, his services is not free of charge. Fret not though because the amount you are to pay him could be the best investment you would ever make for the success of your business.

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peace & ecommerce, a global system view
marketing consultant
Image by Wonderlane
China is a likely winner of the information age supply chain through ecommerce
Peace and Ecommerce, A Global Systems View

By Linda Lane, MSIM, 2008
Policy, Law, and Ethics in Information Management, University of Washington

The Research Diary
Education justifies everything.
Attending a required Masters class “Policy, Law, and Ethics in Information Management” it was only ethical to admit that I worked three months drafting and publishing policy documents for Microsoft, which was now our current class assignment, to research Web based privacy policies and other related documents such as terms of use, conditions of use, code of conduct and learn more about them, with a diary of examples in the wild, and related materials. The educational idea is that we would then be able to contribute meaningfully to creating policy statements, and understand their underlying implications to end users and companies. But I had already done this work professionally, so it would be of questionable value for me to do the coursework on the same topic as if I had never done it before.

The instructor of the class, Glenn Von Tersch is that valuable-to-me teacher because he is a rare working professional in the field in which he instructs, he’s an intellectual property lawyer working in California, teaching in person in Seattle, and in my lingo, a local boy made good. Von Tersch assigned me to present information on freedom of speech, a topic I fell in love with, and wanted to research more. But for my final research I needed something else.

One of my favorite things to discuss in job interviews, or with anyone in earshot, is that I believe that the networked spread of ecommerce over the Web, filtering into even the poorest nations will aid in understanding through communication; that ecommerce leads to peace. In effect I believed that ecommerce contributes in a direct way to peace because it provides the fuel to grow and maintain the Internet. Also it seemed obvious that people and countries that are invested in and perform transactions with each other are less likely to go war against their own interests. Von Tersch said, “These topics you are interested in have more research value than freedom of speech, because 1st amendment rights have been heavily legislated, written about, and researched.” He mentioned something called “The McDonald’s Effect”, how having a McDonald’s outlet or franchise appears to contribute to peace between countries. So peace and ecommerce became my topic.

What I did not expect to discover is in human society war is considered the norm and peace the exception. I did not expect to learn about how ugly the 3rd world poverty creating monster of WTO became according to one economist, even though I live in Seattle where the initial protests were. I was surprised to know how Reganomics theory hangs on, like an old B-grade movie on late night TV, because someone somewhere in the supply chain makes money. I did not expect to find that privacy and intellectual rights are so tightly interwoven, or how they relate to conflict, security, potential world dominance and growth.

I had no way to guess that I would enjoy the study of economics – statistical, yes, nicely so, but dull no; as a global topic it is juicy-rotten, full of international spies, botched security, with rogue pirate computer chips, and unintended consequences.

Who can accurately predict how patterns of global economics relate to peace, privacy, property rights, policies and their outcome in the one breath away from today, the next 20-40 years? Who would think that China – the nation, McDonalds – the corporation, and Chicago crack dealers and their foot soldiers share so much in common when you view their information through these fascinating multi-dimensional facets?

One must be educated to search effectively for information. My knowing about the nature of search is not just intellectual knowledge; this is conditionalized through my own experience of failure to produce relevant search results within massive library databases.

My education began with a simple query on the Web “peace + ecommerce” which returned from Google “Theses on the Balkan War,” by Mike Haynes, from the International Socialism Journal, “Capitalism is inherently a competitively expansionist and therefore conflict ridden system” , effectively laying the blame for war on the US and Western capitalist nations and on any one claiming to be fighting a war with good intentions. I read it, thinking I would not see this relate to my project – also surprising very similar material was presented in the global economic books I read later .

As mentioned the pursuit of ‘education justifies anything’, like looking at any results, so I also clicked on an article entitled “Dinosaur Extinction linked to change in Dinosaur Culture” I read it, and it made sense that something like author Daniel Quinn’s theory of “The Law of Limited Competition” is an operant factor in global markets today, with war being genocide, and countries struggling to win economically laying waste to the very place they live. A notable example is Beijing, the air pollution capital of the world struggling to host the Olympic Games this year. I stored that URL for future reference. The theory and the reality imply that in the race to catch up and compete in global economics, the Chinese are killing themselves off before they arrive at their desired goal.

Then I queried in several of the University of Washington interconnected and extensive library databases on the same thing “peace + ecommerce” and found in all of them, zero returns, “0 Results”. My teacher was surprised and advised me to extrapolate and offer conjecture on what was likely, if few sources were available. I notified a friend studying economics who emailed related articles. Very frustrated I tried related queries and turned up articles on the economies of war . How perverse, I thought. I contacted a librarian through the online tool and chatted with her, explaining my quest. She suggested I query on “economics and public policy”. “How is public policy related to peace and ecommerce?” I asked. “Try Conflict Resolution” she replied.

Thus the reason I couldn’t find ‘peace’ is because the term used, in educated facet writers’ metadata which is designed to expose information to search, is ‘conflict resolution’ or ‘conflict prevention’. Oddly the social implication is that war is the norm. Maybe peace doesn’t exist anywhere. A reason I used ‘ecommerce’ instead of ‘global economics’ is due to consulting in that field for technology firms. Searching again returned few meaningful results — the user interface was strange, very slow, and clunky. I longed for Google .

Then I remembered the “McDonald’s Effect” our teacher mentioned, and quickly I located a reference on the Web, but it was deeply nested in a staggering number of oddly worded articles. I stopped without uncovering where the concept originated. The next night I searched again, and found the author Thomas Friedman and his related books. I briefly scanned all the related Wikipedia articles. I realized quickly that to become educated enough on my two topics, I had to some understanding of economics. This is because even to scrape by enough to search among the many interrelated topics one needs to know the central facet . Very esoteric topics require specialized language and deep knowledge of the subject.

More searches turned up substantial evidence that China lags behind other nations in ecommerce.

For years I worked in ecommerce designing interfaces (for Microsoft 2003 and Amazon 2007-2008), and working with supply chain software (as a director of an ecommerce company). But because I didn’t realize that one could understand it better, and that it is not as dull as computer science and its requisite cash register receipts , I never tried.

The "McDonald’s Effect" is named after "The Golden Arches Theory of Conflict Prevention" created by the author Thomas Friedman’s slightly in cheek comments and his book, “The Lexus and the Olive Tree” (the update now titled "The Lexus and the Olive Tree: Understanding Globalization").

Those books lead me to order Amazon ecommerce overnight book delivery, and I read, ‘The World Is Flat?: A Critical Analysis of New York Times Bestseller by Thomas Friedman’, ‘Freakonomics: A Rogue Economist Explores the Hidden Side of Everything’ , ‘Making Globalization Work’ which reports that there is hope in the world for peace. The Nobel Prize winning author helps the reader extrapolate based on significant knowledge of statistics and global economic analysis through his personal, professional, and academic connections.

Common Name Academic Name Book Title
McDonalds Effect Golden Arches Theory of Conflict Prevention,
aka democratic peace theory Lexus and the Olive Tree

Dell Theory The Dell Theory of Conflict Prevention The World is Flat, A Brief History of the Twenty-First Century

peace conflict prevention
ecommerce global economics

"In his book, The Lexus and the Olive Tree, Thomas L. Friedman proposed The Golden Arches Theory of Conflict Prevention, observing that no two countries with a McDonald’s franchise had ever gone to war with one another, a version of the democratic peace theory."

"The Dell Theory stipulates: No two countries that are both part of a major global supply chain, like Dell’s, will ever fight a war against each other as long as they are both part of the same global supply chain."
———————————————————————
Readings
The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas Friedman
Larry Page, Google Co-Founder quoted by Thomas Friedman, p. 179, entire paragraph. “The more global Google’s user base becomes, the more powerful a flattener it becomes…”

From Friedman’s conversation with Google’s director of operations in China, Kai-Fu Lee, p. 181 entire paragraph ”In time individuals will have the power to find anything in the world at any time on all kinds of devices – and that will be enormously empowering.”

The Quiet Crisis, entire pages 368, 369, chapter on research in China, beating out American innovation in research. “The Chinese government gave Microsoft the right to grant post-docs.” “They work through their holidays because their dream is to get to Microsoft.”
“What are those?” She said the researchers get them from Microsoft every time they invent something that gets patented. How do you say Ferrari in Chinese.”

p. 370 “… whether we are going to implement or China is going to beat us to our own plan.” Council on Creativeness, regarding the Innovate America report, comment to Friedman by Deborah Wince-Smith.

Introduction p. X, Thomas Friedman, “Of course the world is not flat. But it isn’t round anymore either. I have been using the simple notion of flatness to describe how more people can plug, play, compete, connect, and collaborate with more equal power than ever before – which is what is happening in the world. … the essencial impact of all the technological changes coming together in the world today. … My use of the word flat doesn’t mean equal (as in ‘equal incomes’) and never did. It means equalizing.”

The Lexus and the Olive Tree: Understanding Globalization by Thomas Friedman

Forward to the Anchor Edition, Thomas Friedman, “… my Golden Arches Theory – that no two countries that both have McDonald’s have ever fought a war again each other since the each got their McDonald’s.”

p. 7 “When I say that globalization has replaced the Cold War as the defining international system, what exactly do I mean?”

p. 8 “The cold war system was symbolized by a single word, the wall … “You can’t handle the truth,” Says Nickleson. “Son we live in a world that has walls…”

p. 8 “This Globalization system is also characterized by a single word: the Web. … we have gone from a system built around divisions and walls to a system built around integration and webs.”

p. 19 “What is information arbitrage? Arbitrage is a market terms. Technically speaking, it refers to the simultaneous buying and selling of the same securities, commodities or foreign exchange in different markets to predict from unequal prices and unequal information. The successful arbitrageur is a trader that knows…”

Chapter 3, p. 29. The Lexus and the Olive Tree
Photo: Jerusalem, December 29, 1998: Simon Biton places his cellular phone up to the Western Wall so a relative in France can say a prayer at the holy site. (Photo: Menahem Kahana, Agence France-Presse) [caused my spontaneous tears]

p. 47 “advertising jingle “Let us put a bank in your home” … office … newspaper … bookstore … brokerage firm … factory … investment firm … school in our homes.”

The World Is Flat?: A Critical Analysis of New York Times Bestseller by Thomas Friedman by Ronald Aronica and Mtetwa Ramdoo

Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt and Stephen J. Dubner

Chapter 5 “Why do Drug Dealers Still Live with Their Moms?” p. 89 “So how did the gang work? An awful lot like most American businesses, actually, though perhaps none more so than McDonald’s. In fact, if you were to hold a McDonald’s organizational chart and a Black Disciples org chart side by side, you could hardly tell the difference.”

p. 46 “There is a tale, “The ring of Gygnes,” … could any man resist the temptation of evil if he knew his acts could not be witnessed?”

p. 58 “Attendance at Klan meetings began to fall … of all the ideas Kennedy thought up to fight bigotry, this campaign was clearly the cleverest. … He turned the Klan’s secrecy against itself by making its private information public: he converted heretofore precious knowledge into ammunition for mockery.”

Making Globalization Work by Joseph E. Stiglitz
My favorite – the entire book was used to write this paper.

Web Resources
Please view attached Appendix www.crito.uci.edu/pubs/2004/ChinaGECIII.pdf regarding the reasons one study concludes that hold China back in ecommerce.

[1] Waiting until the time is right, one is good at something, or has collected all the facts, without making any attempts isn’t effective. I had to begin someplace even if it is incomplete so I started with the World Wide Web. “If something is worth doing well, at all, it is also worth doing poorly.” I am not sure where that quote came from but I read it in an article where someone presented their reasoning.

[2] You never know where something will come from in free rights actions or what it will mean later. For example the person at the center of the Alaskan “Bong hits For Jesus” case, Frederick Morse, now teaches English to Chinese students in China. As an adult it appears he has his head on straight in his wish to help others communicate, more so that those he fought in court.

From the CNN news article, published June 26, 2007, “In dissent, Justice John Paul Stevens said, "This case began with a silly nonsensical banner, (and) ends with the court inventing out of whole cloth a special First Amendment rule permitting the censorship of any student speech that mentions drugs, so long as someone could perceive that speech to contain a latent pro-drug message." He was backed by Justices David Souter and Ruth Bader Ginsburg.” www.cnn.com/2007/LAW/06/25/free.speech/index.html/ downloaded March 13, 2008

[3] Pentagon attack last June stole an "amazing amount" of data” Joel Hruska Published: March 06, 2008 – 07:13PM CT arstechnica.com/news.ars/post/20080306-pentagon-attack-la… from “blueton tips us to a brief story about recent revelations from the Pentagon which indicate that the attack on their computer network in June 2007 was more serious than they originally claimed. A DoD official recently remarked that the hackers were able to obtain an "amazing amount" of data.

We previously discussed rumors that the Chinese People’s Liberation Army was behind the attack. “CNN has an article about Chinese hackers who claim to have successfully stolen information from the Pentagon.” Quoting Ars Technica: "The intrusion was first detected during an IT restructuring that was underway at the time. By the time it was detected, malicious code had been in the system for at least two months, and was propagating via a known Windows exploit. The bug spread itself by e-mailing malicious payloads from one system on the network to another." Via email from Jeremy Hansen on slashdot.org/

[4] “Chinese backdoors "hidden in router firmware" Matthew Sparkes, News [Security], Tuesday 4th March 2008 3:17PM, Tuesday 4th March 2008 www.pcpro.co.uk/news/173883/chinese-backdoors-hidden-in-r… The UK’s communication networks could be at risk from Chinese backdoors hidden in firmware, according to a security company.

SecureTest believes spyware could be easily built into Asian-manufactured devices such as switches and routers, providing a simple backdoor for companies or governments in the Far East to listen in on communications.

"Organisations should change their security policies and procedures immediately," says Ken Munro, managing director of SecureTest. "This is a very real loophole that needs closing. The government needs to act fast."

"Would they buy a missile from China, then deploy it untested into a Western missile silo and expect it to function when directed at the Far East? That’s essentially what they’re doing by installing network infrastructure produced in the Far East, such as switches and routers, untested into government and corporate networks."

Late last year MI5 sent a letter to 300 UK companies warning of the threat from Chinese hackers attempting to steal sensitive data. Reports at the time suggested that both Rolls Royce and Royal Dutch Shell had been subjected to "sustained spying assaults".

The issue has been debated by government for some time. In 2001, the then foreign secretary Robin Cook, warned that international computer espionage could pose a bigger threat to the UK than terrorism.

[5] Chip Piracy Might End With Public Key Cryptography. A Web Exclusive from Windows IT Pro Mark Joseph Edwards, Security News, InstantDoc #98491, Windows IT Pro “A group of researchers from two universities have proposed a way to prevent chip piracy. The technique uses public key cryptography to lock down circuitry.

In a whitepaper published this month, Jarrod A. Roy and Igor L. Markov (of the University of Michigan) and Farinaz Koushanfar (of Rice University) outline the problem and details of how their proposed technology will help solve it.

Chip designers sometimes outsource manufacturing and that opens the door to piracy, should someone copy the design plans. The copied plans are then used to created ‘clone’ chips for a wide range of devices, including computers, MP3 players, and more.

"Pirated chips are sometimes being sold for pennies, but they are exactly the same as normal chips," said Igor Markov, associate professor in the Department of Electrical Engineering and Computer Science at the University of Michigan. "They were designed in the United States and usually manufactured overseas, where intellectual property law is more lax. Someone copies the blueprints or manufactures the chips without authorization."

The groups propose the use of public key cryptography, which would be embedded into circuitry designs. Each chip would produce its own random identification number, which would be generated during an activation phase. Chips would not function until activated, and activation would take place in a manner somewhat similar to that seen with many applications in use today. Via email from Jeremy Hansen.Original source – EPIC: Ending Piracy of Integrated Circuits Jarrod A. Roy, Farinaz Koushanfar‡ and Igor L. Markov, The University of Michigan, Department of EECS, 2260 Hayward Ave., Ann Arbor, MI 48109-2121, Rice University, ECE and CS Departments, 6100 South Main, Houston, TX 77005 www.eecs.umich.edu/~imarkov/pubs/conf/date08-epic.pdf March 06, 2008

[6] Chapter 5 “Why do Drug Dealers Still Live with Their Moms?” p. 89 “So how did the gang work? An awful lot like most American businesses, actually, though perhaps none more so than McDonald’s. In fact, if you were to hold a McDonald’s organizational chart and a Black Disciples org chart side by side, you could hardly tell the difference.”

[7] Mike Haynes, Theses on the Balkan War, “Capitalism is inherently a competitively expansionist and therefore conflict ridden system” Issue 83 of INTERNATIONAL SOCIALISM JOURNAL Published Summer 1999 Copyright © International Socialism, pubs.socialistreviewindex.org.uk/isj83/haynes.htm/ accessed March 3, 2008.

[8] Readings p.7 “When I say that globalization has replaced the Cold War as the defining international system, what exactly do I mean?” p. 8 “The cold war system was symbolized by a single word, the wall … “You can’t handle the truth,” Says Nicholson. “Son we live in a world that has walls…”p. 8 “This Globalization system is also characterized by a single word: the Web. … we have gone from a system built around divisions and walls to a system built around integration and webs.”

“What is information arbitrage? Arbitrage is a market term. Technically speaking, it refers to the simultaneous buying and selling of the same securities, commodities or foreign exchange in different markets to predict from unequal prices and unequal information. The successful arbitrageur is a trader that knows…”

[9] Shared by miles on Feb 13, 2006 3:39 pm that I located through a mail.google.com/mail/?ui=1&realattid=f_fdn935gd&a…
[10] “As it gears up to host the 2008 Olympic Games Beijing has been awarded an unwelcome new accolade: the air pollution capital of the world.Satellite data has revealed that the city is one of the worst environmental victims of China’s spectacular economic growth, which has brought with it air pollution levels that are blamed for more than 400,000 premature deaths a year” www.guardian.co.uk/news/2005/oct/31/china.pollution

[11] “What we call ‘war’ is not all bad,” according to Virginia Johnson a former governmental planning consultant, who reminded me, “Without conflict there is no life. You don’t want ‘perfect peace’ there is no movement. The human standard is actually what we broadly call ‘war’; because without conflict, change, motion, growth we would learn nothing, we would have nothing, we would be dead.” Personal conversation, March 14, 2008, Seattle, Washington

[12] Readings Larry Page, Google Co-Founder quoted by Thomas Friedman, p. 179, entire paragraph. “The more global Google’s user base becomes, the more powerful a flattener it becomes…”

[13] Ranganathan, faceted classification, Five Laws of Library Science, en.wikipedia.org/wiki/S._R._Ranganathan, www.boxesandarrows.com/view/ranganathan_for_ias Personality, Matter, Energy, Space, and Time. (PMEST)
Personality—what the object is primarily “about.” This is considered the “main facet.”
Matter—the material of the object
Energy—the processes or activities that take place in relation to the object
Space—where the object happens or exists
Time—when the object occurs

[14] www.crito.uci.edu/pubs/2004/ChinaGECIII.pdf

[15] I learned about supply chain management mainly from the supply chain wizard Marc Lamonica, Regional Chief Financial Officer at Sutter Connect, www.sutterconnect.org/, and our mutual friend Web entrepreneur and ecommerce product engineer Adam Kalsey, and Sacramento State University teacher Stuart Williams, of Blitzkeigsoftware.net, blitzkriegsoftware.net/StuartWilliams/default.asp

[16] Introduction to Computer software classes in the 1970s consisted of FORTRAN cash register receipt programming, which is by implication is what ecommerce actually does.

[17] Freakonomics is a must read book of comedy and connections.

[18] Golden Arches, definition on Wikipedia, the free encyclopedia en.wikipedia.org/wiki/Golden_Arches, accessed March 13, 2008

[19] Readings “The World Is Flat 3.0: A Brief History of the Twenty-first Century” by Thomas Friedman, p. 421

[20] Readings p. 19 “What is information arbitrage? Arbitrage is a market term. Technically speaking, it refers to the simultaneous buying and selling of the same securities, commodities or foreign exchange in different markets to predict from unequal prices and unequal information. The successful arbitrageur is a trader that knows…”

[21] “Conservation groups say acid rain falls on a third of China’s territory and 70% of rivers and lakes are so full of toxins they can no longer be used for drinking water.” Satellite data reveals Beijing as air pollution capital of world, Jonathan Watts in Beijing The Guardian, Monday October 31 2005, www.guardian.co.uk/news/2005/oct/31/china.pollution

[22] “…After watching Jobs unveil the iPhone, Alan Kay, a personal computer pioneer who has worked with him, put it this way who has worked with him, put it this way: "Steve understands desire." … Fortune CNN Magazine March 5, 2008, money.cnn.com/2008/03/02/news/companies/elkind_jobs.fortu…
accessed March 5, 2008

[23] Mac Margolis, “How Brazil Reversed the Curse, Latin America used to suffer the deepest gap between rich and poor. Now it is the only region narrowing the divide. Upwardly Mobile: Middle-class Brazilians” www.newsweek.com/id/67850 NEWSWEEK Nov 12, 2007 Issue

[24] Mike Haynes, Theses on the Balkan War, “Capitalism is inherently a competitively expansionist and therefore conflict ridden system” Issue 83 of INTERNATIONAL SOCIALISM JOURNAL Published Summer 1999 Copyright © International Socialism, pubs.socialistreviewindex.org.uk/isj83/haynes.htm/ accessed March 3, 2008. “The optimism that the end of the Cold War might lead to a new world order has been shown to be false. The hope that it would release a peace dividend that would enable a new generosity in international relations has been belied by experience, as some of us sadly predicted it would.3 Though the arms burden has declined, there has been no outpouring of aid to Eastern Europe, no new ‘Marshall Plan’. The result has been that the burden of change has fallen on the broad masses of the population, wrecking lives across the old Soviet bloc in general and in one of its poorest components in south eastern Europe in particular. According to the World Bank, the number of people living in poverty (defined as having less than a day) in the former Soviet bloc has risen from 14 million in 1990 to 147 million in 1998.4 Worse still, the advanced countries have continued to reduce further the miserly sums they devote to aid to the even poorer areas of the world. The OECD countries are rhetorically committed to an aid target of 0.7 percent of their output. In 1990 they gave 0.35 percent, and by 1997 the figure had fallen to 0.22 percent, with the United States under this heading giving 0.09 percent of its output, a figure in startling contrast to the expenditure devoted to destruction.”5

[25] Readings p. 46 “There is a tale, “The ring of Gygnes,” … could any man resist the temptation of evil if he knew his acts could not be witnessed?”

[26] Readings p. 58 “Attendance at Klan meetings began to fall … of all the ideas Kennedy thought up to fight bigotry, this campaign was clearly the cleverest. … He turned the Klan’s secrecy against itself by making its private information public: he converted heretofore precious knowledge into ammunition for mockery.”

Some of the research in this paper on piracy, was provided by Jeremy Hansen of Seattle, Washington, USA. Mr. Hansen’s email regarding economics served to inform me on this topic. Teacher: Glenn Von Tersch.

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Helpful Tips To Use When Choosing A Talented Marketing Consultant For Your Company

Standing out in today’s competitive business world takes more than having a good head for business and or offering goods and services that people want to buy. The advent of the worldwide marketplace means that competition for customers is stronger than ever. To really succeed you will need the help of a talented marketing consultant.

A marketing consultant is simply a person or business that specializes in getting people to recognize your company’s name and having those potential customers associate it with the products you offer. An effective consultant can make a great deal of difference to your bottom line. However, not all of them are all that good at what they do. Here are a few things you should look for when considering a hiring an individual or firm.

First, be sure that the consulting firm that is being considered is experienced in the areas you are looking to branch into. These days most of them are well versed in internet marketing but not all have expertise in more traditional avenues. If you are looking for a multi-pronged approach make sure that your consultant is up to the task.

Like any other contractor, ask to see any certification or proof of education the consultant may have and take the time to validate the information they give you. Like so many others, scam artists abound in this business and you want to be sure that you are getting the quality you are paying for.

Ask if they are members of any business related associations. These are not only a good way to get a sense of what kinds of business practices they employ, but many offer potential clients of their members an easy way to check the credibility of their claims.

Do not forget to ask for a list of recent clients that can be used as references. There is nothing as valuable, when considering any contractor, as the word of those who have used them before. You will also be provided a glimpse of the types of clients they manage to impress.

If you have done all of these things and are satisfied with the results there is still one more thing to do before you sign anything. Talk to your consultant about the manner in which they expect to be paid. Some will ask for a single pay schedule that covers all the work they will be doing and others will want to be paid separately for each task the accomplish. Neither way is right or wrong, just be clear about what exactly is expected from the outset.

The business world of the 21st century is a very competitive place. Every company has the potential to attract a world wide customer base. In order to succeed you will need to take advantage of every available resource. Hiring a marketing consultant may give you just the edge you need to pull ahead of the pack.

Get the low down on exactly what to look for when choosing an marketing consultant now in our lead generation overview.

SSJ-100-95
marketing consultant
Image by Dmitry Terekhov
The Sukhoi Superjet 100 is a modern, fly-by-wire regional jet in the 75- to 95-seat category. The Superjet 100 will be produced by Russian aerospace firm Sukhoi’s civil division, of which Finmeccanica of Italy owns 25%. The jet is being developed in collaboration with Finmeccanica subsidiary Alenia Aeronautica. The Italian design group Pininfarina will design optional interiors, and in 2007 Alenia Aeronautica and Sukhoi Holding formed SuperJet International, a joint venture (51% – Alenia Aeronautica, and 49% – Sukhoi Holding) based in Venice, responsible for marketing, sales and aircraft delivery in Europe, North and South America, Africa, Japan and Oceania as well as for worldwide logistic support for the Superjet 100.

The Sukhoi Superjet 100 is designed to compete against the Embraer E-Jets and the Bombardier CRJ programs. Sukhoi claims the SSJ will have 10-15% lower operation costs than its Embraer or Bombardier counterparts for the price of .8 million.

The three variants were originally called the RRJ-60, RRJ-75 and RRJ-95, with the numbers designating the average passenger capacity of each type. However, with the renaming of the project to Superjet 100, the RRJ-75 was relabelled the Superjet 100-75 (or SSJ 100-75 for short), while the RRJ-95 became known as the SSJ 100-95. The smallest variant, called the SSJ 100-60, was temporarily postponed, and efforts are currently concentrating on the largest variant, with the smaller SSJ 100-75 to follow later. Longer variants, called the SSJ 100-110 and the SSJ 100-125, are also planned as well as business, VIP and cargo variants.

The PowerJet SaM146 engines are developed by PowerJet. The noise and emissions levels surpass the existing ICAO requirements.

* Strategic partner: Alenia Aeronautica
* Risk-sharing partner: Snecma
* Consultant: Boeing
* Aircraft Main System Suppliers: Thales (avionics), Liebherr (landing gear), Messier Dowty (control systems), Intertechnique (Zodiac) (fuel system), B/E Aerospace (interior), Autronics (fire protection system), Honeywell (APU), IPECO (crew seats), Parker (hydraulic system), Hamilton Sundstrand (electrical system), Vibro-Meter (engine vibration sensor), Sully, BF Goodrich.
* Engines: PowerJet (Snecma and NPO Saturn)

The design meets the specific requirements of airlines in Russia, the CIS, the USA, and EU countries, and conforms to the Aviation Rules AP-25, FAR-25, JAR-25 requirements, and to the ground noise level requirements under ICAO Chapter 4 and FAR 36 Section 4 standards entering into force during 2006.

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