canada goose bird

At the early 80s, He Duoling printed his first image on the contemporary art history with his oil painting work “Spring Has Come Round”, and this image was selected as one of the representative works of injuries art. He Duoling has meet the opportunity to become a Endorsement Artist of building a national image or a collective image, but his own explain and orientation for his art style is far apart from the evaluations of the art history, he stressed repeatedly that his oil painting “Spring Has Come Round” is lyrical, poetic, and it is mystic and unknown.

The art style of He Duoling is poetic, which emphasis on drawing, it is beautiful, elegant and sentimental, the end he pursued is a type of unfettered freedom.

Many of representative artworks of He Duling in the past 20 years had never been published.canada goose bird Viewing from his oil painting works, you could look through the inner world of He Duoling completely, and in each stage in the past 20 years there are market changes on his art style, such as “Spring has Come Round”, “Life”, “Walk to The Tree”, “Boy in Winter”, “Red Weather Horse,” ” Crow and Woman,” “Rear Window Series”, “Child been Stolen”, “Floor series”,”Garden Program Series”, “Small Mosquitoes”, “Kevin”, comic books “Snow Goose” and”The House with Attic”, changes in each period have different topics and discussions on painting and drawing, the only thing unchanged is a kind of mystery melancholy temperament that belongs to the contemporary times. Therefore the art style of He Duoling is belongs to He Duoling’s forever.

He Duoling, who was born in Chengdu, Sichuan Province China in May 1948, one of representatives of China contemporary lyrical realism oil painting artist.

In 1973 he graduated from the Fine Arts Classes at Chengdu Teachers College;

In 1977he went to Sichuan Academy of Fine Arts and studied oil painting;

In 1979 he studied at the research classes of oil painting at Sichuan Academy of Fine Arts;

After graduation in 1982 he stayed at Sichuan Chengdu Academy of Oil Painting and engaged in oil painting creations, and lived in Chengdu city from then on.

In 1985 he was invited by the Massachusetts College of Art and went to the United States to give a lecture on oil painting.

Now Mr. He Duoling is one of members of the Chinese Artists Association, as well as a first grade artists in Chengdu Academy of Oil Painting.

As a representative of “scar art”, as early as early 80s He Duoling’s oil painting works of “Spring has come around,” “Youth,” Comic Strip “Snow Goose”, “Pursuing tottering foes”, “We had sang this song” had make a great hit.

Oil Painting Work “Youth” had won a bronze prize in the Sixth National Art Exhibition, also had won a bronze medal at the Seventh National Art Exhibition, as well as a prize awarded by the Monaco Government.

Comic Book “Snow Goose” had won a second class honorary award in the Third National Comic Book Paintings Prize Awarding Activities.

Example of Target Market Analysis

Example of Target Market Analysis by George Boykin, studioD

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According to Philip Kotler, Marketing Professor at the Kellogg School of Management at Northwestern University, the mass market has fractured into a plethora of micro markets, each with its own profile and buying criteria. In response, astute marketers are abandoning mass marketing techniques to focus on people who actually want what they sell. Consequently, understanding market segments is critical to tailoring strategies and offerings that fit the needs of specific market segments.

Target Marketing Target marketing is a three step process. The first step is to describe and profile distinct customer groups market segments that may respond to different product or service offerings or to a unique communication message and media mix. The second step is to select one or more of these market segments for targeting. Finally, you want to develop positioning strategies that communicate unique product or service benefits, which are relevant to those individual target audiences. Steps two and three in the process clearly pivot on accurate descriptions of your target market segments. This requires a thorough analysis of the two principal target market components: demographic and psychographic segmentation.

Demographic Analysis The demographic of your target market describes its characteristics by observable and quantifiable factors that might include age, gender, geographical location, marital status, educational attainment, occupation status, household income, race and religion. Huge demographic databases allow marketers to target market segments down to the neighborhood block. For instance, geographic data combined with other demographic data is a reliable predictor of who lives where by demographic characteristics. This is useful for real estate development, locating new retail outlets, matching retail inventories to neighborhood preferences and location based digital advertising. Location based advertising delivers ad messages to smartphones according to user location.

Psychographic Analysis Demographic data depict “who” is likely to buy a product or service. Psychographic analysis delves into the motivational aspects of buying behavior to provide insight into “why” people buy a particular product or service. It classifies target markets by psychological factors such as lifestyles, interests, beliefs, opinions, attitudes, interests and behavior. Marketers generally agree that aspirations are more predictive of buying behavior than demographic data. For instance, an hourly paid fast food clerk’s buying behavior would probably contradict her demographic given that her dream is to become a district manager with responsibility for multiple stores. The greater likelihood is that she buys stuff that enhances her view of herself, which is a psychographic lifestyle marker.

Acquiring the Data There is an abundance of demographic data in the public domain that is readily available at little or no cost. Census Bureau population reports provide a veritable cornucopia of information in a variety of formats and from a variety of inquiry perspectives. Acquiring psychographic data requires more effort. Start with web based resources, such as the Nielsen PRIZM lifestyle reports, which examine the lifestyles of segmented social groups. You can also create your own survey using the resources of online survey service providers. Lastly, consider outsourcing your research project to a research firm. Boykin mainly writes about advertising and marketing for SMBs.


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