FACT: Some people are conflicted about hiring an Digital Marketing Consultant. Why?
Everyone knows that Digital Marketing Consultants help businesses expand their visibility and advertise online. This increased visibility means more conversions and sales, which of course means you’re making more money. And yet, some people are not confident that it’s a great idea to hire an Digital Marketing Consultant now!
This is because there are several Digital Marketing Consultant myths out there that have got people worried. Just think about it… these empty myths are keeping people from making a phenomenal investment in their business.
Here’s the truth – These are only myths. They are no reasons not to invest in your business today.
1. “Local Business Doesn’t Benefit from Internet Marketing”
All businesses can benefit from internet marketing – especially local businesses. Because many people have believed this to be true in the past, the market is still very open! Now is the best time for you to get on the internet!
Additionally, any expert will agree that local searches are more likely to lead to sales – and to profits for you! So with these facts in mind, why wouldn’t you add internet marketing to your business plan.
2. “I got internet marketing help a couple years ago. That stuff still works.”
Digital marketing is a time-sensitive field. Because technology changes so quickly, and there are new tools, metrics, and systems every day, it’s important to keep your information up-to-date. A successful Digital Marketing Consultant keeps up with the changes, and has the how-to to make sure your marketing continues working in a changing online environment.
3. “Social Media is a Waste of Time”
Social media marketing is one of the ways to market your business online. Because it can take up a lot of time and energy and not provide great results if it’s done poorly, people think there is no way to make social media marketing profitable. They are sorely mistaken.
As a matter of fact, social media marketing can be incredibly profitable, and make you a lot of extra sales. When it’s done properly, your full-service consultant will take care of all the details, so that you may choose to interact on social media as much or as little as you wish – and you’ll love it!
4. “I got ranked on the search engines once already”
Search engines are businesses too – they’re always revealing new algorithms for judging how to rank your web properties in the search results. What this means is that even if you have been ranked very well in the past, that ranking is fleeting. Your old tactics may fail you some day – and that day could be coming very soon! That’s a thought that scares you, isn’t it.
STOP and ask yourself this key question: do you really want to worry about this, or would you rather let an Digital Marketing Consultant, who is expertly trained and has experience with the changing demands of internet marketing, take care of your web presence?
5. “Asking people for their e-mail addresses is a bad idea.”
Some people are terrified that if they hire an online marketing consultant, they will be forced to ask people for their e-mail addresses against their will. They are devastatingly worried that this will scare away their potential customers.
Here’s the truth: it won’t. People are very willing in this day and age to enter their name and e-mail address to a form. What is important is that you treat those names right once you have them. Talk to your contacts often, send them things they will love, and they will love you back!
6. “It’s too expensive”
This is flat-out, plumb-crazy WRONG. Find an Digital Marketing Consultant who will charge you fairly, and remember the return on investment that you will get. Ensure that your consultant reports on that return, and you will be confident and assured that you’ve made the correct decision.
Now finally you are free of these senseless myths, just like everyone else. At last you may hire a phenomenal Digital Marketing Consultant, who can kick your competitors right off the front page of Google.
Lincoln is my favorite President
Image by WilliamMarlow
Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc.
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Cars are passing in front of the Lincoln Memorial at night, and the monument is framed between two lightposts.
The two big starbursts from the lampposts are the result of the relatively small aperture (f/14.0). If it were smaller, say f/2.0, it would have been a softer halo around the lights, rather than the sharp starbursts.
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