As a business person, it is important that you understand the best way to spread the word about what you have to offer. When it comes to marketing, you can do-it-yourself, or you can choose another option. When you do things yourself, this can be wise because you are the person that believes in your business the most. But you shouldn’t do everything yourself. When you hire a Marketing Consultant, you will reap great rewards. A person like this can keep you at the top of your game. Just look for someone that has a proven track record for success, and a certain level of business education.
A marketing consultant can do this for you. You just want to make sure that you hire a good worker that is professionally trained, and that can provide you with proven results. If you hire someone that always works within your organization, this can mean that they have a keen understanding of your business, and how it is run, but if they are not professionals, they can do more harm than good.
When you are trying to decide who to hire, hire someone that has education in the marketing field and someone that has catapulted other businesses to success. A common mistake that entrepreneurs can make is hiring an intern or college kid to hire their marketing campaign. This is not a good idea. You want a professional for many reasons.
A professional can organize their time best. They know how to target markets, and they know how to make you look good. A college kid can read a book and follow directions; but a professional has experience. There is nothing more valuable than experience. You want to make your business look good. Do you really think you can get a professional image without working with someone who has industry experience? Why launch your own advertising campaign? Do you really understand the protocol, or what is involved?
Contracting a marketing consultant is a wise choice. Let your staff member, interns and college students working within your organization work for you in a different way. These people can assist the marketing consultant, pass out fliers and make cold calls. Do not risk your marketing idea and focus on people that do not understand societal and cultural buying habits. It is best not to have foolish pride to think that you can save money using an untrained worker or your own self for your entire campaign.
These people can put your message on TV quicker than you could. They can call in favors and they can get you discounts on printing, film production and anything else you will need. People like this have experience enough to understand the challenges that you will face day to day with your marketing campaign.
These people are trained to see the hurdles directly in front of them, as well as the outcome of their activities. Even though you might care about your business more than a marketing consultant, the truth is, having a third person opinion, is always a good thing to have. An impartial onlooker with professional training is extremely valuable in more ways than one.
Add to that impartial advice, professional training, and you have got a mega-whammy. You have got a knockout punch. Another thing that you will find is that marketing takes away from management. You cannot manage your own marketing campaign and run your business effectively. There are not enough hours in the day. Hire a Marketing Consultant instead.
The Cigarette Girl
Image by WilliamMarlow
Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc.
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I took this photograph at a charity event/fundraiser for a nonprofit called FACETS on October 22, 2011. FACETS is a great charity that operates a homeless shelter and a food pantry for people in need in Fairfax, Virginia. You can see the other 132 photographs I took for FACETS at this event on on the FACETS Flickr page here.
Three of the photographs I took were used in this Fairfax Connection story about the event.
You can visit FACETS’ website here.
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