Month: May 2016

Guidelines For Appointing Marketing Consultant For A Business


Doing business online can indeed be a hard nut to crack. This is when one intends to come up with a successful marketing strategy for the attraction of huge traffic and also in promoting products and services. This is why one needs to look for a qualified marketing consultant whose experience will bring huge benefits to the business. Here are some of the guidelines that one can use as a road map for finding the best services.

Defining and coming up with the objectives and goals for the entire strategy and business is one of the major requirements. This involves carefully considering the importance of the incorporation of marketing strategies such as search engine optimization and social media. One also needs to elaborately outline the focus of the strategy to know whether it is meant for attracting traffic to the site or for the promotion of the products. Proper goal definition is quite crucial because this is what helps one in finding the most appropriate consultant.

Launching a search for the consultants online should be the next step since this is where one is likely to find the most competitive consultants. One should get online and embark on finding consultants that are possibly within close proximity to where one lives. This is important as it makes it possible to carry out a background check to ensure the credibility of the business.

The best procedure for making this a success is to look out for several consultancies to sample their services before deciding on which one to select. This is something that will call for having an elaborate search and having good knowledge of the services as well as the rates. One is advised to avoid rushing fro the services of consultants that bid too low because this only serves to show how nondescript their services are.

The best thing is to enlist the services of consultants who use ethical techniques in marketing themselves. Also go for consultant who have a cleat strategy on how to carry out their work and can be able to successfully cope with competition. This helps in putting trust on the experience and professionalism of the consultants one is going to work with.

Going through the laid out objectives and goals is sometimes necessary even after one has consulted the available service providers. The reason for this is because fresh insights might arise in the process and be of great value if they are included in the marketing strategy.

Seeking the services of a consultant in the execution of a marketing strategy is indeed an investment therefore, one needs to take into account the budget for this. The rates will always vary across the consultants depending on the services but what creates a huge difference on the rates is whether one seeks to use an individual consultant or a firm.

After taking a thorough overview the goals and objectives, one then needs to look keenly on all the consultants that have been approached. One should at this point investigate whether the consultants are in a position to execute the strategy in the desired manner and according to the client’s needs. It is however, good to note that specialized consultants are also available and can really make the work easier to accomplish.

A marketing consultancy can help to get your business off on the right foot. If you hire a marketing consultant, you get techniques and tips for reaching the most targeted traffic possible.

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Why You Should Consider Using An Internet Marketing Consultant


You may have heard the term, ‘Internet Marketing Consultant (IMC)’ and wondered what exactly it is? Well, an IMC is basically a marketing expert with very specific experience and knowledge of advertising on the Internet.

Unlike most Marketing Agencies, typically an IMC only deals with Internet based marketing methods and probably won’t be much use to you if you want advice on newspaper advertising or other offline media. However, like the offline world, the Internet is awash with marketing opportunities and a good IMC will know which are the best to target for your business model.

Far too many businesses just jump straight into Internet marketing and soon realise it is an absolute minefield. An effective IMC can help you navigate through this minefield to new customers. Where marketing online is significantly more effective for small businesses than the offline world is that you can compete with the big fish in the pond without necessarily needing the big budget to go with it.

If you’re a small business owner I suspect you’ve got your hands dirty with almost every element of running a business including your marketing. There is a preconception that any type of ‘Agency’ or ‘Consultant’ will be far too expensive and probably not be that interested in our tiny venture. However, you’ll be pleased to know that an IMC will always want to hear from you and won’t look down their nose at you regardless of how small your business is.

Because results with online marketing are so easy to measure, for the first time you can accurately evaluate what sort of return you get for your money. Unlike typical brand-building exercises where there was never any way to determine the return on your marketing spend, you can see fast and effective results with online marketing.

If your company sells widgets at 50.00 each and with some Internet marketing advice you can sell an extra 100 widgets a week, what price would you pay for that advice? You’d probably expect to pay tens of thousands of pounds for such advice, and quite rightly because it’s going to add another 250,000+ to your annual turnover. However, because online marketing doesn’t involve huge changes of direction for most smaller companies, effective action can be taken in just a few weeks and at a fraction of the cost you would expect from an off-line campaign.

Whatever your business plan is for the next 12-months, rip it up and start from scratch, this time taking into account how you can market your business more online than offline. If you’re not sure where to start, most IMC’s will offer a free initial consultation which could prove to be one of the most effective business decisions you undertake.

If you still require more information about Internet Marketing, we suggest visiting Keith A Pearson’s website for more free advice on choosing a Marketing Consultant for your business.

Sossaman Estates Homes in Queen Creek Arizona
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Image by Show Appeal Realty

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Marketing Consultant for Small Business: Ensuring a Niche in the Competitive market


In comparison to established medium-sized businesses and big businesses, small businesses face a lot of intricacies in the cut-throat competitive market in the form of improper and restricted marketing knowledge and experience that force them to go down with unending challenges and struggle for their survival. Every year, numerous small-scaled businesses come into the market and lose their existence within a little span of time. Certified data and statistics from the SBA display that more than 50% of small businesses get failed in the first five years. Poor marketing performance is one of the main reasons that throw small-sized businesses out of the competition. If there is a disease; there is a remedy too. Marketing consultant for small business are like doctors who examine the reasons for small businesses’ marketing failures and solve their queries with custom and marketing-oriented marketing tips for small business.

Marketing failures happen because small businesses of all sizes and types face various major as well as minor problems concerning marketing plan, marketing coordination, marketing control, marketing direction, marketing finance and marketing analysis. Hence, marketing consultants come out to the rescue of small businesses that fail to grab the right marketing opportunity. A marketing consultant is an individual or team of professionals who are considered expert in small business marketing. They gain their marketing expertise either through completion of degree or through years of hard work and experience in the industry. That is why they are highly skilled, expert and perfect to handle numerous marketing challenges that hinder the growth of all small businesses.

They are hired by small business owners to render expert and impartial insight so that the owners can get more profit despite their limits. If you are in the initial stage of your business, they can recommend you valuable marketing tips in order to lay out a solid foundation for a flourishing business. Even, they can recommend you effective marketing strategies to improve marketing operations and get competitive edge if you are an already existing business. These experts analyze the present condition of the marketing status by evaluating company’s strength, weakness, opportunity and threat. With the analysis, they come to a unanimous marketing decision that helps businesses make a perfect marketing strategy concerning selling, distribution and storage of all sorts of commercial products.

If you need a marketing consultant for small business or marketing tips for small business, you need to have the services of marketing consultant who can help you take a big leap confidently.

For more information on Marketing Consultant Small Business,Marketing Tips For Small Business.Please visit:

Winston sleeping.
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Image by WilliamMarlow
Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc.

Visit the website for Will Marlow, LLC or follow Will on Twitter here

Or email him.

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Six Ways To Put An Email Marketing Consultant To Work For Your Business


Sometimes you might not know all the ways an email marketing consultant could help improve your email campaigns.

Here’s six ways to direct the work of an email consultant. These ideas should help you to understand better how to get the most from your consultant.

Six Strategies for using an Email Marketing Consultant.

1. Do the set up for you. You’ll need to select the proper software, plan your email campaigns, and create your email layout. An email consultant can save you time by doing the work for you so you can hit the ground running.

2. Review your current operation. If you’ve been doing email marketing for any period of time you will have some good email statistics which can help to guide your future campaigns. An expert can review how you’re using the software and your results to date and make recommendations for improvement.

3. Create good email copy. We think that good email campaigns have excellent copy. You could have all the technical parts right but find that your words just don’t have the impact that they could. Having a professional copywriter spruce up your copy could suddenly beef up your results.

4. Make sure you’re using autoresponders. We don’t see many companies using autoresponders properly, if at all. An email expert can ensure you’re using autoresponders to build better customer relationships.

5. Help you with advanced email strategy. You might not be using split tests, campaign tracking or list segmenting but these advanced strategies can often be the difference between a winning email strategy and one that doesn’t work. Get an email consultant to put these strategies to work on your campaigns.

6. Outsource email marketing. If you would rather spend your time running your company instead of formatting email newsletters, you can outsource your email marketing–to email consultants like us! ZinMarketing works with small businesses to run their email campaigns. We do the work so you don’t have to. We’ll create good strategy, design the emails, write winning copy, set up and send the messages, and give you reports on the results.

Email marketing is our passion and we love being an email marketing consultant for companies in different industries.

Learn more about email strategy. Stop by Mitch Tarr’s site where you can find out all about email marketing consultants and what they can do for you.

Rovey Farm Estates Real Estate
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Image by Show Appeal Realty

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Key Factors to look for in an Network Marketing consultant


Multi level marketing Specialist are now a popular form of help in todays multi level marketing business. There are many fine ones and also many not so good ones. You as the specialist seeker need to know what quality to look for in a multi level marketing specialist, prior to spending your money on any particular one.

For your information many multi level marketing specialist post as experts when in reality there are just multi level marketing marketers. What you have to understand is that no matter how successful you are in multi level marketing does not instantly make you an expert. Multi level marketing consulting is a profession an a career that demands many things.

Here are 5 items to look for in a competent multi level marketing specialist.

1. A background available for examination.

Any good network marketing consultant will keep their track record available for any kind of inspection by a future client. They have nothing to hide, they do not want to in the first place. The results they have accomplished speak for themselves.

Ask them for references that you can follow up with. Background records for advisers can be the difference between spending money for great result or spending money on no results. check what are they have actually accomplish not what they say they accomplish.

2. Verified their qualifications.

What type of documents they have that would make it acceptably you spending your money with them? How knowledgeable are they about multi level marketing? What type of work experiences they have in the past? Do they have experience in the right field? Have they previously run a business? What type of qualification do they have?

Qualification are vital for modern day MLM advisers. This is not just for your sake nonetheless also for the results you are seeking from your MLM adviser. Most advisers have a assortment of work they can show you. Ask for it and look through it.

3. Check and see how professional they are.

Expertise is a must in any part of adviser service. Do they come across as a professional? Do they speak as a professional? Do they communicate in a professional manner?

Expertise relates well for adviser. Are they doing there business with an smile on there face? These queries will let you know how a MLM adviser will cope with upcoming endeavor.

4. Resolve problems easily

Are the question they ask relevant to your issues, or are question relevant on being a adviser?

There are several queries that advisers ask that are all part of being an MLM adviser. You are looking to hire them to solve issues, not just be a adviser. Be sure their queries are focused on getting you ahead, not just creating consultation.

That is what network marketing consultants get paid for to solve problems, not to engage in a fruitless exercise.

5. Experienced in the network marketing business.

It’s fact that there are MLM advisers that have never spent an hour in the MLM sector. They have never recruited anyone. They have never sold a item in MLM. They have never held a Company Event for a team. They have never done a presentation around a kitchen island, or a home meeting. But yet, they consider themselves as an MLM advisers.

Insure that the multi level marketing specialist has some know-how in the area, as that in it self brings an abundance of ability that only a few acquire.

You just got five tips to help you learn how to differentiate a good MLM consultant from a bad multi level marketing consultant why not get five more so you can make the best possible decision Check out MLM FAQs Blog

Winstie Boy! Sleeping on his back…or expecting a tummy rub
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Image by WilliamMarlow
Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc.

Visit Will Marlow, LLC’s website or follow him on Twitter here

Or email him.

Marketing consultant Sydney- Big Market, Bigger Marketers, Highest profits


Marketing consultants are specialists in field of marketing who generally advises on development of product and also many other related marketing matters such as a marketing plan, marketing strategy, marketing environment, marketing segmentation, targeting, positioning etc. Sydney being the state capital and most populous city in Australia provide a very good scope of economy and commerce. Hence, to set up best and profitable business, we come up with marketing consultant Sydney who would simply help your business achieve the desired exponential growth.

In Sydney Marketing Consultant are generally Marketing experts who plan out strategic marketing initiatives for any particular firm/business. After planning they even take care of proper execution of those initiatives so that a prominent brand presence could be established. Once the brand presence is established it helps in maintaining good sales for a long period.

Our Marketing Consultant experts are well trained with all the dimensions of Marketing Mix which include the most important 4 Ps of the Marketing. 4Ps of marketing are Product, place, price and promotion. Our team of experts firstly Prefers to understand the product, where it is placed or what is the place and distribution strategy, what is the pricing strategy and also how it is being promoted among the common people or what the promoting strategy is. Hence the deeper understanding with the help of marketing research and marketing strategy helps in designing a good marketing plan to achieve company’s goal and objectives.

Apart from technical marketing of your business, our experts also take care of public relations, proper branding of the company’s name, participation with journalism etc to present a perfect and acceptable brand story for long lasting brand image. At Marketing Consultant Sydney, our team also collaborates with the web experts to promote the brand image worldwide as internet is one the most commonly used media in Sydney. Services provided by us can be listed below:-

Outsourced Marketing
Marketing Consulting
Marketing Management
Social Media
Internet Marketing
Marketing Consultant Sydney is one the best in Sydney because of experience marketing experts who would help you business to grow in the environment of tough competitions by helping in modifying all the strategies of product. They may also give a new product development ideas to bring innovation and creativity with your brand image. There is a huge list of benefits that you can avail from the marketing consultant as they have an international creative team who also have knowledge with industrial experience. They are capable of coping up with new technologies, hence improving the manufacturing process. Along with these they are also capable of handling logistics, professional services and health marketing. With their experience and knowledge, they are worth trusting.

Hence, even if you have a small business, looking for highest growth and sales to be greatly increased, improve your brand image and its perceptions then contact us. We would love to providing you dedicated managers who would help you in achieving your organizational goals.

Article Source :

David Hall is an experienced marketing consultant and also the blogger of Business Wealth Builders. For more details visit us to Contact with David or follows Facebook.

One of my favorite photos from sunday’s shoot
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Image by WilliamMarlow
This is one of my favorite photos from a photo shoot I did over the weekend.

Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc and Microsoft Corporation.

Visit the website for Will Marlow, LLC or follow Will on Twitter here

Or email him. – If you want to become a successful marketing consultant and serve your small business customers better than ever, then you need to check us out. Hundreds of consultants use our products everyday to help generate revenue for their business while serving their customers with new useful and proven products. All of our products come with full PLR rights so you can customize them however you wish and since 95% of the work is already done for you, you can use these products immediately!
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Appoint A Marketing Consultant To Enhance Your Firm


It is probable that in your local area, your personal appeal will go a long way in helping you sell your commodity or service. You may be very successful and consider expanding your business to places outside your normal sphere of influence. Prior to making such an important decision, it will be greatly beneficial to you if you looked to employ the services of a marketing consultant.

Remember that you are not the only person spreading your wings. More and more people are finding themselves in a situation that they have to supplement their income by opening up a business. They lay out the savings that they have made over years of being employed and stake out a path of their own. Something must be motivating them to do so.

Most possibly, there will be a number of similar-minded people trying their hand at similar businesses in the area you have cast your eye on. Also in contention for the spoils will be individuals who have lived in the area that will be quite knowledgeable of the needs and demands of the local people. Apparently, they have a drive to match yours and could have been successful so far. You must have a game plan to break into this new area.

You have to find out what services are required in that area and see if you have a niche. The product or service that you want to provide should be something that that place has an appetite for. For example, if you are in the business of educating children under five you ought to find out how many kindergartens are in that area.

Setting out to undertake such an assessment is likely to be cost intensive. You will have to compile the feelings of the locals and cater for travel expenses you will incur. There is also likely to be situations cropping up that you most likely did not envisage. It will therefore not be a waste of funds in getting a good consultant as you start off.

That person has expertise in the area you are interested in, and will know the hidden implications. They will also be conversant with the prevailing market trends as they will have undertaken some work in this area. Opportunities for money making and upcoming trends are also something that they will be able to have a good feel for.

This is someone that you are going to be working very closely with. It will be of great assistance if they can understand your vision and where you want to go with it. Someone who has had some experience in that area will almost straight away understand exactly what you require to succeed. So make a point of getting to know the background of the expert you choose. If they have done this work before, you will benefit from their professional knowledge.

Maybe you think this should be only something for the big players. Even if you run a small business you need the professional assistance of someone who is more qualified. Keep in mind that even big players started from somewhere. Their growth was dependent on servicing the needs of their market. This is where having a marketing consultant will be of great assistance to your business.

If you want success in your job, you need to go for a marketing consultant. The marketing consultancy we have is going to help you get on the right track.

Jens Issel – Consultant
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Internet marketing consultant – Way To Boost Your Income


The very first question arises in mind is what is “Internet Marketing?” and how to boost it? In simple language it’s a sale of your products and services online. So here is the solution with our internet marketing consultants’ team.

Internet marketing consultant will show you the right way to boost your website and grab the targeted traffic. Internet marketing consultants’ team will lead your way by providing you the right strategies and make you more competitive in online business.

Consultants will provide you with their ethically researched marketing strategies that will definitely make you a millionaire in online marketing business. You are not the one who’s suffering from the marketing problem but, we are the one who can solve your problem with a single blink of your eyelash.

You must be cropping with the problem of sales slipping out of your hand and reaching to your competitor, right! Our internet marketing consultants’ years and years of research, and inner hardworking will be benefiting you, and very soon your website will be running with a rocket speed. Your dream, hard work and your enthusiasm will not be at a waste.

Team working is the essential key for any work to be success and here is our internet marketing consultant team who work together to increase your sales, target the traffic and bring success to you and will just not help you, but, work with you as a team to achieve your goal.

Consulting internet marketing consultant will help you to set up your new website and not just one but, hundreds of such mini sites which will increase your sale and target traffic right in front of your eyes. The internet marketing consultants will train you step by step how to design your website which will drag in sales to you automatically and advertised your product worldwide. Increase in sales is only possible when there is more traffic.

More Traffic- More Sales:

When any customer requires a product or services of any company they most probably use the links online which are most commonly used and you are aware of!.

They will either use your website or your competitors and we want that they should search yours! More traffic will be at your sites with the easy traffic pulling formulas of our internet marketing consultant.

The search network will help you out to get the right keyword and pull in the traffic to your website and increase your sale. We want your site to be found on natural search engines and not the ones that paid for advertising!

Discover How I Created a Killer Cash-Pulling-Machine that Attracts 23,883 Visitors and Earns 65.49 on Autopilot from just 20 Days of Lazy Work. Download it here:

Get top internet business ideas from here or research it in internet and work on it without doing any delay.

Selma Burke’s “FDR Bronze Plaque”
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Image by dbking
Bronze relief plaque "Franklin D Roosevelt" by Selma Burke.

Selma Hortense Burke is indeed a piece of history. Ms. Burke’s contributions to the arts as a personality and mentor to other artists cannot be equaled. Her life’s work reached back to the Harlem Renaissance and continued up until her death on September 2, 1995 at age 94 in New Hope, Pennsylvania.

Selma H. Burke was born in 1900 in Mooresville, North Carolina. She was one of ten children born to Neal Burke, a Methodist Minister, and Mary Jackson Burke, an educator and homemaker. Selma became interested in art when she discovered that by modeling clay taken from the river bed near her parent’s farm house she could make all kinds of figures and artistic objects. Her desire and interest in the arts took root immediately.

Even though Selma Burke wanted to become an artist, she was persuaded by her parents to enter the field of nursing. She went on to study nursing at Saint Agnes Training School for Nurses, Raleigh, North Carolina, and later extended her studies at Women’s Medical College in Philadelphia, Pennsylvania, where she completed her training in 1924.

The field of nursing lasted only a short while for Selma Burke. Upon the tragic death of her first husband, Durant Woodward in 1929, Ms. Burke took a job in New York as a private nurse for the wealthy heiress of the Otis Elevator Company where she stayed for four years. The Harlem Renaissance was at its peak, and the stock market crash came in 1929, but Selma Burke had discovered the richness of New York and a new opportunity in seeking out her life long goal in becoming an artist. She worked her way through New York’s Art Student’s League and took art courses at Sarah Lawrence College in Bronxville, NY. By 1935, she had met her second husband, the noted poet, writer, and author, Claude McKay. This relationship helped her to broaden her horizons and knowledge of the arts and literature encompassing Europe and Africa.

In 1936, Selma Burke won a Boehler Foundation Fellowship which helped her to travel in Europe. While there, she studied ceramics under Michael Powolny in Vienna, sculpture under Aristide Maillol, and painting with Henri Matisse, the painter and her mentor, in Paris, France.

Selma Burke came back to the United States and worked under Roosevelt’s arts program with the WPA. She ended her marriage to Claude McKay by 1940 and married Herman Kobbe, an architect (which lasted for 15 years when he died in 1955). Selma Burke finished her MFA with the help of a scholarship and a Julius Rosenwald Award at Columbia University in 1941. Selma Burke did a short stint in the navy during World War II, but she was injured and thus returned to her art endeavors. In 1943, she won an international competition and was chosen to design a portrait of President Franklin D. Roosevelt. After some unsuccessful sketches from photographs, Selma Burke asked "Roosevelt could he sit in person." Roosevelt did sit for Ms. Burke on February 22, 1944. The completed work became a 3’6" by 2’6" bronze plaque with a profile of Roosevelt which included the inscription of the Four Freedoms:

Freedom from Want
Freedom from Fear
Freedom of Worship
Freedom of Speech

The plaque was unveiled by President Harry S.Truman on September 24, 1945 as it was installed in the Recorder of Deeds Building in Washington, DC (note: F.D.R. died on April 12, 1945 before the plaque was installed). Burke and many others believe that John Sinnock based his design for the Roosevelt Dime on this plaque.

Selma Burke believed in passing on what she had learned as a skilled visual artist. From 1940 up until the late 1970’s, she taught art and sculpture at Livingston, Swarthmore, and Haverford Colleges. In 1940, she became the founder of the Selma Burke School of Sculpture in New York City, and, later in 1968, she established the Selma Burke Art Center in Pittsburg, Pennsylvania. The A.W. Mellon Foundation selected Ms. Burke as a hired consultant from 1967-1976. Her works of art have been exhibited in countless museums around the world. Among her numerous honors is the Award for Outstanding Achievement in the Visual Arts presented by President Jimmy Carter in 1979. In 1989, she was among the Essence Awards honories for the Arts. One of her last shows was at the Malcolm Brown Galley in Shaker Heights, NY. Fifteen of her stone and bronze sculptures were on view – among them, her plaster Falling Angel. Selma Burke is cited in extensive bibliographies and biographical reference sources.

Her notable works include:

JIM, plaster
PEACE, plaster
MARTIN L. KING, bronze statue

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Internet Marketing Consultant Guru Of Multifarious Jobs


The internet marketing consultant business has waved in a dramatic way and has really drawn world attention on it due to multifarious concrete reasons. The increased thirst of online shopping has also made the online marketing niche a strong and imperative niche for the world companies all around. The uncontrollable mushroom growth of internet websites on the internet podium has put the marketing specialists on high demand on all corners of the globe these days.

The internet marketing is really a golden key to ignite your online business presence and of course sales. In other words, the internet marketing formulates apposite ways to make your site sell online. The prime way to accomplish this tedious task is to make it more user friendly to the internet popular search engines. The entire marketing strategies and tips revolve around this ultimate goal.
There is no doubt that how well designed your site is and how many lucrative products it contain, your site can only excel on the World Wide Web if it is properly marketed. The crux of the matter is that your business would be totally collapsed without integrating it with properly marketing strategy as the internet marketing is the only way to generate adequate online traffic to your website. Equipped with all of the beautifying facilities but lacking this marketing aspect would land your site in the middle of nowhere.

The rescue only comes with the proper internet marketing consultancy that is imperative to increase the web traffic toward your WebPages. The main internet marketing techniques comprise of search engine optimization, pay per click advertising techniques and the use of affiliate marketing. You may be familiar with those renowned terms but familiarity with these terms won’t take your WebPages to new heights. For that purpose, you would need a specialist marketing consultant.

Hence hiring an engineer in internet marketing field is a must for every company who want to excel in the online world. The internet marketing consultants are one step ahead than the normal search engine optimization companies. He would formulate strategies to optimize your WebPages and he would also assist you to improve your marketing techniques in the long run. In other words the internet marketing consultants work with you as compared to the search engine optimizers who work for you.

There are multifarious suggestions that the internet marketer would give you such as the apposite usage of keywords in your text, making the keywords more competitive after analyzing your keywords competition on the net, the titles, the meta tags and multifarious other relevant strategies. He would devise ways to increase the visibility of your site before the online surfers. He would also suggest various other ways to accomplish this task such as the making affiliate programs, email marketing techniques, writing business reviews, throwing free ads on internet and making the best use of article marketing techniques as well. All in all if you plan to launch your website in the air, make sure to hire a specialist engineer or a competent firm to market it for you.

Next, learn more about internet marketing consultant from one of the most popular resourceful websites on the internet free of charge as of now.

Eryca #41/100, 5 Month Stranger
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Image by Mark Emery Photography
Early one morning back in August 2008 I was waiting for my wife to finish her B.N.I breakfast meeting before heading into the office. Into the room walked a lady who projected beauty, style and self confidence in great volumes. I’d not got over my initial nerves at this stage of the "100 Strangers" project so didn’t ask her right away. She sat down beside me and after a while we got chatting. She introduced herself as Eryca and introduced her friend Joy, and image Consultant/Stylist of Potential U.

I eventually plucked up the courage to ask her to be part of the project, she smiled and gave me a yes. BUT she then said she’d like to do her makeup and asked if we could take the shot another day, she wasn’t really a mornings person. I was stunned! She looked fantastic and wanted to fix her makeup? She told me about a terrible car crash she’d been in and how it changed her direction away from modeling. She gave me her card and we agreed to stay in touch. Why the delay? Her card said it all. Eryca Freemantle is an aesthetic beauty specialist & celebrity make up artist!

With her very busy schedule a number of attempts to meet up came and went. Eryca had the forethought to tell me about the possibility of a job overrunning when we booked the studio, so it wasn’t that big a deal when it overran, and it resulted in a fun shoot with Laurence. We provisionally kept the following Thursday [tonight] free. Thankfully Eryca decided she’d rather be photographed at home, a location far more interesting than the studio! (Sorry Mike!). She’s got a beautiful mirror almost the height of a wall that looks like a magical portal into another world.

Eryca had answered the door in a lovely traditional blue print dress. It was very different to what I’d seen her wearing at B.N.I. She made me a nice cup of mint tea and we chatted for a while, there were a lot of books and magazines in the kitchen, she was doing research for an upcoming trip. I told her about the two images I already had in mind. She’s extremely busy, working on a number of projects and has recently endorsed a cosmetics company’s product, getting her photo on the inner page of their catalog cover. She had a couple of printing samples on the counter and let me keep one. With all of her many contacts Eryca is helping firms get into emerging markets, particularly in Africa. I also learnt that Eryca writes about Health & Beauty for, a site that gets 5million hits a month.

Tea finished, Eryca popped upstairs to change. I should have got a shot of her in her blue dress, but suspect that’s her “just chilling at home” dress. My mind got lost in a large book of lovely photographs that she’d been given by another photographer.

We used one of the front rooms for the shots as it had a mirror with enough room around it for the studio lights. The “portal to another world” mirror was being made ready for professional cleaning so couldn’t be used. The frame of the mirror we did use helped bring some context into the shot, so I’m happy with the results. I asked her about the tea as I’m caffeine free too. She told me she doesn’t have any caffeine, alcohol or cigarettes, laughed and said she must be boring. Far from it!

I asked Eryca about the tattoo on her ankle having spotted it at the B.N.I meeting all those months ago and again tonight. The details are private to her but I will say they reveal more of the inner beauty of this lovely lady.

Thank you so much for your time tonight Eryca!

You can read more about Eryca and her work at
Find out more about the project and see pictures taken by other photographers at

The Potential Benefits of Using a Marketing Consultant


Effective marketing is one of the most important tools when it comes to the success of your business. As a business owner, you have the power and freedom to determine the most effective way of marketing and advertising your business so as to increase sales.

There are two ways which you can go about this; you can do the marketing yourself, thinking that no one knows your business as well as you do, or hire someone to do the job for you. However, as much as marketing campaigns might seem simple, there is nothing simple about them at all. A failed Marketing campaign results in damage to the progress and reputation of the business as well as usually significant expenditures of the time and resources spent on the campaign

A marketing consultant is typically a highly skilled marketing professional who offers marketing advice and/or services for an agreed upon fee. These individuals usually have years of experience and extensive knowledge in the marketing field which enables them to come up with highly effective marketing strategies in much less time than you likely could.

There are many benefits associated with the use of a marketing consultant as opposed to attempting to do it yourself.

Possible benefits include:

Marketing consultants have specialized in their field of marketing and are very well versed with consumer behavior as well as today’s ever-changing technologies for marketing over the Internet. That being said, they can develop focused strategies aimed at increasing your product awareness and sales.
As a business owner, you are less likely to achieve this since you are unlikely to have the proper training or experience in marketing.

Time is an important factor. As a business owner, it can take you a lot of time to devise and implement a marketing solution which in most cases will be of lesser quality and effect.
Marketing requires precision and expertise; a consultant can perform this task in a fraction of the time it will take you and come up with an effective marketing strategy that will deliver the required results.

Cost The goal of any business is usually to minimize cost while maximizing profit. By hiring an employee on a permanent basis an employer will end up spending more as opposed to using the services of a marketing consultant, who works on a contract or as required, project basis. Consultants don’t get paid when they are not being used. Reduced cost is a major contributing factor when it comes to marketing consultant benefits.

Expert view
It is unlikely that you have an experience-based, reliable opinion of what will work and what will not when setting up a marketing strategy; it is highly advisable that you seek an expert opinion from a marketing consultant to ensure that the marketing strategy will be solid and bring in results.

Bottom line: a marketing consultant can help you achieve maximum results with minimal risk. They can do it faster and with less cost than you can on your own.

Roy Leahy has an extensive career in marketing in North America and Internationally. He was the head of Marketing for the Digital Switching Division of NORTEL Canada. He has run and sold 2 BC based companies and now consults setting up company marketing programs.My Website

Great Moment from Best of Reston
marketing consultant
Image by WilliamMarlow
This photo was taken at the 2013 Best of Reston celebration at the Hyatt in Reston. Left to right is: Joe Ritchey, Bob Simon, Casey Veatch, and Karen Cleveland in the back.

Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc and Microsoft Corporation.

I took this photo with my Nikon D7000. Here’s a link to a D7000 on my Amazon store.

Visit the website for Will Marlow, LLC or follow Will on Twitter here

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