Standing out in today’s competitive business world takes more than having a good head for business and or offering goods and services that people want to buy. The advent of the worldwide marketplace means that competition for customers is stronger than ever. To really succeed you will need the help of a talented marketing consultant.
A marketing consultant is simply a person or business that specializes in getting people to recognize your company’s name and having those potential customers associate it with the products you offer. An effective consultant can make a great deal of difference to your bottom line. However, not all of them are all that good at what they do. Here are a few things you should look for when considering a hiring an individual or firm.
First, be sure that the consulting firm that is being considered is experienced in the areas you are looking to branch into. These days most of them are well versed in internet marketing but not all have expertise in more traditional avenues. If you are looking for a multi-pronged approach make sure that your consultant is up to the task.
Like any other contractor, ask to see any certification or proof of education the consultant may have and take the time to validate the information they give you. Like so many others, scam artists abound in this business and you want to be sure that you are getting the quality you are paying for.
Ask if they are members of any business related associations. These are not only a good way to get a sense of what kinds of business practices they employ, but many offer potential clients of their members an easy way to check the credibility of their claims.
Do not forget to ask for a list of recent clients that can be used as references. There is nothing as valuable, when considering any contractor, as the word of those who have used them before. You will also be provided a glimpse of the types of clients they manage to impress.
If you have done all of these things and are satisfied with the results there is still one more thing to do before you sign anything. Talk to your consultant about the manner in which they expect to be paid. Some will ask for a single pay schedule that covers all the work they will be doing and others will want to be paid separately for each task the accomplish. Neither way is right or wrong, just be clear about what exactly is expected from the outset.
The business world of the 21st century is a very competitive place. Every company has the potential to attract a world wide customer base. In order to succeed you will need to take advantage of every available resource. Hiring a marketing consultant may give you just the edge you need to pull ahead of the pack.
Image by Dmitry Terekhov
The Sukhoi Superjet 100 is a modern, fly-by-wire regional jet in the 75- to 95-seat category. The Superjet 100 will be produced by Russian aerospace firm Sukhoi’s civil division, of which Finmeccanica of Italy owns 25%. The jet is being developed in collaboration with Finmeccanica subsidiary Alenia Aeronautica. The Italian design group Pininfarina will design optional interiors, and in 2007 Alenia Aeronautica and Sukhoi Holding formed SuperJet International, a joint venture (51% – Alenia Aeronautica, and 49% – Sukhoi Holding) based in Venice, responsible for marketing, sales and aircraft delivery in Europe, North and South America, Africa, Japan and Oceania as well as for worldwide logistic support for the Superjet 100.
The Sukhoi Superjet 100 is designed to compete against the Embraer E-Jets and the Bombardier CRJ programs. Sukhoi claims the SSJ will have 10-15% lower operation costs than its Embraer or Bombardier counterparts for the price of .8 million.
The three variants were originally called the RRJ-60, RRJ-75 and RRJ-95, with the numbers designating the average passenger capacity of each type. However, with the renaming of the project to Superjet 100, the RRJ-75 was relabelled the Superjet 100-75 (or SSJ 100-75 for short), while the RRJ-95 became known as the SSJ 100-95. The smallest variant, called the SSJ 100-60, was temporarily postponed, and efforts are currently concentrating on the largest variant, with the smaller SSJ 100-75 to follow later. Longer variants, called the SSJ 100-110 and the SSJ 100-125, are also planned as well as business, VIP and cargo variants.
The PowerJet SaM146 engines are developed by PowerJet. The noise and emissions levels surpass the existing ICAO requirements.
* Strategic partner: Alenia Aeronautica
* Risk-sharing partner: Snecma
* Consultant: Boeing
* Aircraft Main System Suppliers: Thales (avionics), Liebherr (landing gear), Messier Dowty (control systems), Intertechnique (Zodiac) (fuel system), B/E Aerospace (interior), Autronics (fire protection system), Honeywell (APU), IPECO (crew seats), Parker (hydraulic system), Hamilton Sundstrand (electrical system), Vibro-Meter (engine vibration sensor), Sully, BF Goodrich.
* Engines: PowerJet (Snecma and NPO Saturn)
The design meets the specific requirements of airlines in Russia, the CIS, the USA, and EU countries, and conforms to the Aviation Rules AP-25, FAR-25, JAR-25 requirements, and to the ground noise level requirements under ICAO Chapter 4 and FAR 36 Section 4 standards entering into force during 2006.
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