People have good ideas every day, and many of those would do very well in today’s marketplace. However, by not approaching the market in the correct way, many of them fall short of success even before they have begun. This is why hiring a marketing consultant is a really smart decision that will help to ensure success.
If you’re already in business, you are no doubt interested in increasing your sales. In order to do this, a consultant can help you gain exposure and increase revenue. By refining your market approach, these consultants are there to strategize and show you step-by-step plans to continue growth of your business.
Their experience and knowledge comes at a price, but the results of hiring that for your use is invaluable. The list of topics that they can help with are numerous, including brand choice, Internet site traffic, as well as product and service quality for your customers. These are all necessary areas to be successful in when you want to have a value-producing company.
Another great reason to use a consultant for these types of services is that they can help you roll out a new marketing strategy. Does your business need a facelift in the PR department? Is your team not experienced enough to handle such a new switch from older practices? Hire a consultant to come in and lead the team through this transition, and your team will gain some valuable knowledge as well.
Many times, it’s hard to see the forest for the trees because we are so close to a situation. If you start a company, its success is directly related to how you see its future growth and the policies you put in place. Fresh eyes are an objective point of view that can come in and let you know which are on the right path, and which are unnecessary. These consultants are well equipped to handle the difficult decisions that may come up during this process as well, all the while keeping the success of your business as the end goal.
Simply by employing the use of a consultant, you are positioning yourself ahead of the competition. Making sure your business is on the cutting edge of market approach, office technologies and policies, and other details is part of ensuring long-term success. Your team will also reflect this enthusiasm due to the climate of successful change you will create in the office, motivating them to work harder and be more productive as well.
Whichever reason you choose to hire a consultant, keep in mind they will need a clear vision from you. When you sit down and talk with them, make sure you outline exactly where you want to be, when you want to be there, and how much effort you plan on putting towards that. Making sure everyone agrees on the objectives from the beginning ensures that fewer questions arise during the process, or roadblocks regarding what needs to be done.
Hiring a marketing consultant can be the turning point of your company and can open up a brand new world in terms of clients and revenue. The profits will be felt both financially as well as with your personnel team, since a big part of any business success is that of a strong team dedicated to the continued success of the company. Check references and find someone to work with you to reach your goals today.
Sergeant Major Anthony R. Nathe (US Army, Retired) – Army (1967 – 1994)
Image by Stearns County MN
Honored by: Roberta K. Nathe, Spouse
Wars or conflicts served: Republic of Vietnam, May 1968 – May 1969
Awards: Tony has received several awards including the 2006 Leader of the Year Award from the Care Providers of Minnesota, the 2005 Community Service Award from The Retired Enlisted Association (TREA), and holds twenty-three individual awards and decorations from his 27-year career in the United States Army, (including a 12-month tour in Vietnam). Tony retired from his military career in September 1994 while serving as the State Recruiting and Retention Operations NCO of the Minnesota Army National Guard. In July 2010 Tony was inducted into the Minnesota National Guard Court of Honor.
Tribute: Tony is an independent consultant, specializing in the areas of information media, technology, grant writing, fund raising, marketing, advertising, time management, and strategic planning. Prior to that he worked four years as the Volunteer Coordinator for the Talahi Senior Campus, where he received the 2001 New Leader of the Year from the Minnesota Association of Housing Services organization, and served as Chairman of the Board of Trustees for the Talahi Senior Foundation through February 2010. As Sergeant Major Anthony R. (Tony) Nathe, United States Army-Retired, he currently serves on the National Board of Directors, as Past National President of the Uniformed Services Disabled Retirees (USDR) and has served on the Board since 2003, as 2nd Vice President, and 1st Vice-President. He was also recognized for his work in developing the USDR Sentinel newsletter and the complete redesign of the USDR website located at www.usdr.org . Since 1975, Tony has been involved in several professional military organizations including the Minnesota National Guard Enlisted Association (MNGEA), where he served as its first Executive Director; the Enlisted Association of the National Guard of the United States (EANGUS), serving as Secretary 4 years, Vice-President 4 years, and President 2 years; and is the founder and first President of the Central Minnesota Chapter 115 of The Retired Enlisted Association (TREA) serving for 4 years. He helped develop and served as the first State Coordinator and Chairman of the Board of Directors of the Minnesota National Guard Youth Camp for children and grandchildren of members of the Minnesota Army and Air National Guard. He wrote, organized, and marketed a citizen petition re-naming 8th Street North in St. Cloud, MN to Veterans Drive, releasing the petition on the Fourth of July 2002 and organizing the dedication ceremony on Veterans Day 2002. In addition to military organizations, Tony has served two years as the President of the Cold Spring Area Historical Society, serves on the Advisory Board of the Senior Helping Hands, of the CentraCare Foundation, and is a past State Director of the Minnesota Association of Volunteer Administrators (MAVA). Tony has received several awards including the 2006 Leader of the Year Award from the Care Providers of Minnesota, the 2005 Community Service Award from The Retired Enlisted Association (TREA), and holds twenty-three individuals awards and decorations from his 27-year career in the United States Army, (including a 12-month tour in Vietnam). Tony retired from his military career in September 1994 while serving as the State Recruiting and Retention Operations NCO of the Minnesota Army National Guard. In 2010, Tony was inducted into the Minnesota National Guard Court of Honor at Camp Ripley, Minnesota. Tony and his wife have published over 200 professional journals and have co-authored over 250 essays, articles and editorials. Tony is a 1967 graduate of Cathedral High School and a Magna cum laude graduate of St. Cloud State University, where he graduated with a Bachelor of Science degree, majoring in Information Media with a minor in Mass Communications. He lives in Sauk Rapids with his wife of almost 40 years, Roberta. Together they have two grown children, and two grand daughters.
Find More Marketing Consultant Articles