VineBuzz

In a ToutSuite Social Club videoconference, Cathy Corison explains how her Corison Vineyards deliver such extraordinary fruit to their winemaking practice. I ask her about the age of the vines in her vineyard. She tells us that their vineyard is among the last of the old cabernet vineyards in Napa. Rather than bulldozing and replanting en masse, she replants individual vines when they die. The average age of the vineyard is about 40 years. The yield is one and a quarter tons per acre.

Eyes wide open or double-blind, wouldn't you love to taste and share opinions about some of the best wines made anywhere with the best wine bloggers around?

Ridge Vineyards has been challenging the best wine bloggers to throw down their best opinions since 2010 in barrel rooms, crush pads, and on video. 

Historically, they have presented:

• long verticals from either Monte Bello or Lytton Springs 
• Winery-only Rhones 
• 11 vintage Monte Bello library blind explorations 

On September 6, 2012 Grgich Hills celebrated the 36th annual blessing of the grapes.  In setting the stage for these blessings, Mike shared with us some insight about how passion, jealousy, and romance come together in the creation of bouquet.  

For the past two years, #Cabernet Day, (like a number of other varietal days) has produced a moderate level of brand awareness, but very little in the way of qualified business leads.  The historical performance of #Cabernet Day focused measurement on "reach" rather than upon lead generation.

Most wineries' visitors centers need to continuously deepen the effectiveness of their engagement with, and delight of customers. The successful cross-functional team always keeps it eyes and ears open toward the aches and the pains that conflict with the customers' readiness to have a beautiful, unforgettable experience. The hospitality staff must persist in their quest to craft perfect moments, the lifelong memories that places them at the top of their customers' mindshare.