How to Fail Miserably at Authenticity in Wine Marketing
Sun, 05/20/2012 - 06:21 — rich
Mutineer Magazine tells us that for a wine brand to succeed with millenials, it must stand up to four rigorous pillars:
- Authenticity
- Affordability
- Rejecting elitism
- Inspiring consumers
Speaking in The Millennial Wine Marketing Circus in the event center at Charles Krug Winery in Saint Helena, California on Friday, May 18, 2012, Mutineer Magazine publisher Alan Kropf explains authenticity with an example of what it is not: Reverse-engineering a traditional product marketing design with false claims of representing the original and unvarnished desires of a market segment.
- rich's blog
- Login or register to post comments
Recent blog posts
- Elyssia Pinot Noir Brut Cava by Freixenet
- The Long, Slow March to Ripeness Knows no Royal Shortcuts
- Top California Wineries Pull a Few Corks for the International Association of Culinary Professionals annual conference
- How The Other 47 Live, and What We Might Learn if Only We Would Listen
- Celebrate the Pairing of Wine and Orchids
- San Francisco Chronicle U.S. Wine Competition 2013 - Best of Class - Chardonnay Under $20: Highway 12 Carneros 2011
- Sharpen your Quality-Price points with the San Francisco Chronicle U.S. Wine Competition Public Tasting 2013
- Three Blind Tasters Calibrate their Sensibilities with Rick Beard's Palate
- Creating a Tour de Force with the Forgotten Vines
- International Tempranillo Day, Caverna Fifty-Seven Style
