Joining me were more than 17 winemakers, including:
This was the second time that I've presented to the public with a group of winemakers shoulder-to-shoulder at St. Supéry in the house that the Skalli Family built. Better than ever, the executive demonstration center had been remodeled and greatly improved in its' visual aesthetics as well as its' educational effectiveness.
I enjoyed meeting the continuous stream of tasters, of whom there numbered about 50 during the 90 minutes alloted for this pouring event. Some of those checking in at my table are good friends, while most of the rest became new friends. What is there that is as rewarding as helping visitors find a new favorite to add permanently to the supply chain in front of their cellar, their fridge, or their cooler? That's why I aspire to become a tasting room associate.
Jenna Bergna, PR Coordinator, St. Supéry, is warming up to the Le Jaja de Jau Ben which I'm putting into her stemware. She's finding this wine from Côtes de Gascogne more compelling in its' distinctness than any other wine on my table, but she is also feeling something seductive about the Goldwater 2010. We agree with each other that the Wairau Valley of Marlborough is unquestionably on the rise, an opinion which is re-inforced elsewhere in the room by other wines from that district.
We treasure the opinions that we have garnered by meeting and tasting with so many people face-to-face, and value that experience more so as we combine it with interpretive online analytics and visualization. I bid my colleagues a good evening, and head to ToutSuite Social Media in Napa to attend the production of a global livestream discussion surrounding #SauvBlanc Day.
The discussion panel of five persons interacted with call-in video-enabled members of the global audience. Being a member of the in-studio audience at ToutSuite is a special form of entertainment, for two reasons:
The panel consisted of vintners who grow and/or make Sauvignon Blanc (from left to right) Boris, Wayne Dalton, Pam Starr, and Ray Coursen, as well as moderator Didier Loustau (who was not on camera at this moment). Here's how it played out:
Whitney Post (WSET and Sommelier), a wine consultant and assistant wine buyer at Jacob Liquor Exchange in Wichita, Kansas was asked by Pam Starr what she was drinking for #SauvBlanc Day. Whitney answered: "Greywacke!" A roar of laughter echoed through the studio, as we had just passed one of those around. Whitney added that Greywacke was the best selling Sauvignon Blanc brand from New Zealand in her practice at the moment, though it is the lower-priced Chileans that beat any other region in her market place. She says that the best selling California SB is the Ferrari-Carano Fume. Her personal favorite is the Cliff Lede.
Two days after the fact, the initial rush of global interaction has run through its' initial phases, and everyone is ready to replay with the Moritz-Stefaner application:
For better or for worse, Moritz-Stefaner selects what it determines are the top 200 tweets, and then throws it all away after eight days. It's time to dig in and find the best tweets and conversations:
Here's @CellarPass (Sarah Elliman) picked up by @TampaWineWoman, and RT'd by @LeslieSB (Leslie Sbrocco), whose broadcast is picked up in New Zealand by one of the wineries presented at St. Supéry, @NautilusEstate (Katy Prescott). That's deep.
A well-crafted tasting tweet about @PineRidge from @WineTom (Tom Cutts) is retweeted by @JFouts (Janet Fouts)