For the past two years, #Cabernet Day, (like a number of other varietal days) has produced a moderate level of brand awareness, but very little in the way of qualified business leads. The historical performance of #Cabernet Day focused measurement on "reach" rather than upon lead generation.
With these lessons in top of mind, I propose a new business model that treats generating traceable new business opportunities as the primary objective, which drives an ROI+ strategy, instead of repeating a historical failure When an audience is created by competitive challenges, and its' attention is maximized by further contests, a very large volume of identifiable lead-productive conversation can be cultivated and put to work. Depending upon where a winery is located, and the state where the prospective customer resides, the regulatory environment dictates a new dynamic for how incentives are acquired, employed and awarded, which is a cornerstone of this new business model. The details for the following model components are available to qualified wineries:
The programming units are set up around hosted tasting panels tasting one wine in each ten minutes. A winery may have any number of wines tasted in a group of contiguous time segments. If your winery wishes to know more about how it can benefit from participating in VineBuzz #Cabernet Day, call Rich Reader at 01-510-684-3634.