VineBuzz

For the past two years, #Cabernet Day, (like a number of other varietal days) has produced a moderate level of brand awareness, but very little in the way of qualified business leads.  The historical performance of #Cabernet Day focused measurement on "reach" rather than upon lead generation.

The History of #Cabernet Day: Outcomes and Lessons Learned

With these lessons in top of mind, I propose a new business model that treats generating traceable new business opportunities as the primary objective, which drives an ROI+ strategy, instead of repeating a historical failure  When an audience is created by competitive challenges, and its' attention is maximized by further contests, a very large volume of identifiable lead-productive conversation can be cultivated and put to work.  Depending upon where a winery is located, and the state where the prospective customer resides, the regulatory environment dictates a new dynamic for how incentives are acquired, employed and awarded, which is a cornerstone of this new business model.  The details for the following model components are available to qualified wineries:

• How New Tasting Panels are Created Competitively for Audience Maximization.
• How the Global Audience is Registered.
• Panelist Selection and Preparation.
• Host/Moderator/Educator
• How Audience Attention is Maximized.
• Why Non-Alcohol Sponsors Play an Integral Role
• Workflow Leading up to a Panel: Roles, Responsibilities, and Handoffs
• How a Typical Tasting Panel Segment is Structured and Operated.
• How Leads are Transmitted for Business Development Operations.

The programming units are set up around hosted tasting panels tasting one wine in each ten minutes.  A winery may have any number of wines tasted in a group of contiguous time segments.  If your winery wishes to know more about how it can benefit from participating in VineBuzz #Cabernet Day, call Rich Reader at 01-510-684-3634.