Tag: Benefits

The Potential Benefits of Using a Marketing Consultant


Effective marketing is one of the most important tools when it comes to the success of your business. As a business owner, you have the power and freedom to determine the most effective way of marketing and advertising your business so as to increase sales.

There are two ways which you can go about this; you can do the marketing yourself, thinking that no one knows your business as well as you do, or hire someone to do the job for you. However, as much as marketing campaigns might seem simple, there is nothing simple about them at all. A failed Marketing campaign results in damage to the progress and reputation of the business as well as usually significant expenditures of the time and resources spent on the campaign

A marketing consultant is typically a highly skilled marketing professional who offers marketing advice and/or services for an agreed upon fee. These individuals usually have years of experience and extensive knowledge in the marketing field which enables them to come up with highly effective marketing strategies in much less time than you likely could.

There are many benefits associated with the use of a marketing consultant as opposed to attempting to do it yourself.

Possible benefits include:

Marketing consultants have specialized in their field of marketing and are very well versed with consumer behavior as well as today’s ever-changing technologies for marketing over the Internet. That being said, they can develop focused strategies aimed at increasing your product awareness and sales.
As a business owner, you are less likely to achieve this since you are unlikely to have the proper training or experience in marketing.

Time is an important factor. As a business owner, it can take you a lot of time to devise and implement a marketing solution which in most cases will be of lesser quality and effect.
Marketing requires precision and expertise; a consultant can perform this task in a fraction of the time it will take you and come up with an effective marketing strategy that will deliver the required results.

Cost The goal of any business is usually to minimize cost while maximizing profit. By hiring an employee on a permanent basis an employer will end up spending more as opposed to using the services of a marketing consultant, who works on a contract or as required, project basis. Consultants don’t get paid when they are not being used. Reduced cost is a major contributing factor when it comes to marketing consultant benefits.

Expert view
It is unlikely that you have an experience-based, reliable opinion of what will work and what will not when setting up a marketing strategy; it is highly advisable that you seek an expert opinion from a marketing consultant to ensure that the marketing strategy will be solid and bring in results.

Bottom line: a marketing consultant can help you achieve maximum results with minimal risk. They can do it faster and with less cost than you can on your own.

Roy Leahy has an extensive career in marketing in North America and Internationally. He was the head of Marketing for the Digital Switching Division of NORTEL Canada. He has run and sold 2 BC based companies and now consults setting up company marketing programs.My Website

Great Moment from Best of Reston
marketing consultant
Image by WilliamMarlow
This photo was taken at the 2013 Best of Reston celebration at the Hyatt in Reston. Left to right is: Joe Ritchey, Bob Simon, Casey Veatch, and Karen Cleveland in the back.

Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc and Microsoft Corporation.

I took this photo with my Nikon D7000. Here’s a link to a D7000 on my Amazon store.

Visit the website for Will Marlow, LLC or follow Will on Twitter here

Or email him.

The Benefits of Hiring a Digital Marketing Consultant


A vital component of any successful business is the marketing they do online. Digital marketing can be overwhelming and it moves and changes at an unbelievable speed. When it comes to your online strategy a digital marketing consultant is most beneficial to your business. What does a digital marketing consultant do exactly? Their job is to develop a strategy that gets your brand noticed, increases search rankings and converts customers. They determine when and where you should be online to achieve optimal results.

Digital Marketing Consultants are Experts at Marketing Online

It seems that almost every week a new social media platform is hitting the internet. Is it right for your business? It’s hard to know where to be to effectively reach your customers. This is what a digital consultant does; they eat, breathe and sleep online marketing. They know the best social media platforms for your business, the latest in technology and how to keep a website fresh.

They Develop Strategy and the Tactics to Implement it

There is a big difference between a marketing strategy and tactics. Strategy is a plan that is put together to help reach an objective. The tactics are the actions taken within the strategy to realize the goal. A consultant is an outside party that can review your goals and look objectively at your brand, website and current marketing and come up with a strategy that fits your needs. They can look at it from the perspective of the customer, potential customer and competition. Sometimes it’s hard to separate yourself from the brand and an outside party has a better view of things. Digital marketing consultants are current on all online technology and social media that they can develop the best mix of platforms to realize your goal.

Monitoring the Competition

It’s always important to know what your competition is doing in all facets of business. One of the roles of the digital marketing consultant is to monitor what the competition is doing online. A consultant researches what the other guys are doing, where they are investing their time and money online so you know where you stand. They provide tips and recommendations on what you should do online to stay in front of the competition.

Digital Marketing Consultants are

You may think that hiring a consulting group is expensive. It’s actually just the opposite. To have a social media manager, website developer, SEO expert, content writer and videographer on staff can be quite costly with salaries and benefits. When you hire outside the company, you get all those roles in one, affordable price. A full-service consulting firm offers exceptional talent without all the cost associated with people in-house. If you are need of a digital marketing consultant for your business in Ottawa, Contact WSI eStrategies.

WSI eStrategies is a local digital marketing company based in Ottawa, Ontario backed by a strong international presence with over 1500 consultants in 80 countries worldwide. We strive to discover, analyze, build and implement digital solutions that will make a difference for local businesses just like yours.

For More Details, Visit at http://www.wsiestrategies.com

Austin Healey 3000 MK II
marketing consultant
Image by pedrosimoes7
Lisbon, Portugal

in Wikipedia

Austin-Healey was a brand of sports car.
The marque was established through a joint venture arrangement set up in 1952 between Leonard Lord of the Austin division of the British Motor Corporation (BMC) and Donald Healey, a renowned automotive engineer and designer.

Austin-Healey produced cars until 1972 when the 20-year agreement between Healey and Austin came to an end. Donald Healey left the company in 1968 when British Motor Holdings (BMC had merged with Jaguar Cars in 1966 to form BMH) was merged into British Leyland.

Incidentally, the name Austin is now owned by Nanjing who bought the assets of MG Rover Group (British Leyland’s successor company) out of bankruptcy in 2005. After Donald Healey sold his original business, Donald Healey Motor Company, the Healey brand was registered to a new firm, Healey Automobile Consultants, which the Healey family sold to HFI Automotive in 2005.

In June 2007, Nanjing and Healey Automobile Consultants / HFI Automotive signed a collaborative agreement that aims to recreate the Austin-Healey and Healey marques alongside NAC’s MG. No timeline has been given as to when the Healey and Austin-Healey brands will return, although MG will be back on the market in China and the UK by the year’s end.

The Austin-Healey 3000 was a sports car built from 1959 to 1967, by the Austin-Healey marque, and is the best known of the ‘big’ Healey models. The 3000 was a successful car which won its class in many European rallies in its heyday – and is still used in competition by enthusiasts today. The car was originally to be called the "Mille Miglia" after the famous sports car race, but the displacement-based "3000" name stuck instead. Both the 3000 and the 100 before it were known simply as "the Austin-Healey" in the 1950s, since the company was essentially a single-vehicle marque.

The original Austin Healey 3000 was 2912 cc (nearly 3 litres), with twin SU carburetors and front disc brakes. It was only called the Mark I after the Mark II was released. The original 3000 was built from 1959 – 1961 and has model designation BT7 (4 seat version) and BN7 (2 seater).

The 3000 Mk II came with triple SU Carburetors was built 1961 – 1963 and had model variants BT7 (4 seater version), BN7 (2 seat roadster) and BJ7 (wind up windows rather than side curtains).
The 3000 Mk III was launched in 1963, and remained in production until 1967.
The Series BJ8 was the most powerful and luxurious of the big Healeys – with a Walnut veneer dash, wind up windows, and 150 hp (112 kW).
Austin Healey 3000’s have a long competition history – having raced at most major racing circuits around the world, including Sebring (USA), Le Mans (France), and Mount Panorama Circuit, Bathurst (Australia).

http://www.internetmarketingtrainingcenter.net Internet Marketing Consultant Course training webinar will help you decide if you want a career with Internet Marketing Consultant Course
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Why You Should Know The Benefits of Hiring a Digital Marketing Consultant


If you run a business today, you already know how difficult it can be to reduce costs while maximizing profits. And, with the advances that have been made in online marketing techniques, it can seem impossible to stay ahead of the game. This is when you need to consider bringing in a Digital Marketing Consultant who can help with digital requirements that your company needs to implement.

It is no secret that working with a digital marketing consultant can benefit a company in many ways. Just to look at a few of them here:

Working with a digital marketing consultant allows your company to stay updated with newest marketing techniques. Many companies know that they need to keep their online marketing efforts current and optimized, but they simply do not have the time or the experienced personnel to perform this important work.

Working with an experienced and skilled digital marketing consultant allows companies to save money as well. There are a number of online marketing tools and techniques available today and many of these can be very useful for those needing help with digital requirements. But, it is also true that not all of these tools and techniques work equally well from one company to the next. When you hire a skilled digital marketing consultant, you have access to someone who can assess the company’s needs, formulate a solid plan, and execute that plan. Having access to an experienced professional greatly streamlines the process, gets things done faster, and helps to save money as it eliminates the old trial-and-error method which so many companies rely on when it comes to optimizing their online presence.

For those who need help with their company’s digital requirements, working with a digital marketing consultant often results in increased productivity. It is also a great way to further develop company staff and the sales team. It is one of the most effective ways to increase brand awareness or to successfully launch a new service or product. And these are just a few of the many benefits that working with a digital marketing consultant can provide to your company.

A key to making all of this as effective and successful as possible, however, is ensuring that you are working with a truly experienced digital marketing consultant. There are many individuals and firms advertising themselves as digital marketing consultants who have very little experience in the real world of marketing. Working with a firm that honestly does not know what it is doing can harm your business in a variety of ways, including having your business delisted by search engines if certain rules and procedures are not followed. No business can afford for that to happen!

If you need help with digital requirements and are not sure where to turn, consider contacting Amanda Radley who is the owner and founder of one of the best online marketing consulting firms online today. Her company Clever Cat Marketing will be able to assist you and to offer invaluable advice concerning your online marketing needs and the solutions that will best fit those needs.

I am a Digital Marketing Consultant with 10 years experience assisting a range of business from blue-chips to start ups reach their target audience.

Air Force Memorial Statues, Overlooking Washington Monument [EXPLORE]
marketing consultant
Image by WilliamMarlow
Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc.

Visit Will Marlow, LLC’s website or follow him on Twitter here

Or email him.

This is the view from the Air Force Memorial near the Pentagon. There are four soldiers in a row, and the one closest to the camera is a female soldier, but you can only tell that by the bun in her.

If you want to see it in person, the address of the Air Force Memorial is: 1 Air Force Memorial Drive
Arlington, VA 22204.

Explore Position: 316.

I took this photo with my Nikon D7000 — which is my favorite camera. Here is a link to a good deal on one through my Amazon store.

http://www.InternetMarketingTrainingCenter.Net/purchase-course.html How To Become An Internet Marketing Consultant How To Become An Internet Marketing Consultant
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