Tag: Choosing

Helpful Tips To Use When Choosing A Talented Marketing Consultant For Your Company


Standing out in today’s competitive business world takes more than having a good head for business and or offering goods and services that people want to buy. The advent of the worldwide marketplace means that competition for customers is stronger than ever. To really succeed you will need the help of a talented marketing consultant.

A marketing consultant is simply a person or business that specializes in getting people to recognize your company’s name and having those potential customers associate it with the products you offer. An effective consultant can make a great deal of difference to your bottom line. However, not all of them are all that good at what they do. Here are a few things you should look for when considering a hiring an individual or firm.

First, be sure that the consulting firm that is being considered is experienced in the areas you are looking to branch into. These days most of them are well versed in internet marketing but not all have expertise in more traditional avenues. If you are looking for a multi-pronged approach make sure that your consultant is up to the task.

Like any other contractor, ask to see any certification or proof of education the consultant may have and take the time to validate the information they give you. Like so many others, scam artists abound in this business and you want to be sure that you are getting the quality you are paying for.

Ask if they are members of any business related associations. These are not only a good way to get a sense of what kinds of business practices they employ, but many offer potential clients of their members an easy way to check the credibility of their claims.

Do not forget to ask for a list of recent clients that can be used as references. There is nothing as valuable, when considering any contractor, as the word of those who have used them before. You will also be provided a glimpse of the types of clients they manage to impress.

If you have done all of these things and are satisfied with the results there is still one more thing to do before you sign anything. Talk to your consultant about the manner in which they expect to be paid. Some will ask for a single pay schedule that covers all the work they will be doing and others will want to be paid separately for each task the accomplish. Neither way is right or wrong, just be clear about what exactly is expected from the outset.

The business world of the 21st century is a very competitive place. Every company has the potential to attract a world wide customer base. In order to succeed you will need to take advantage of every available resource. Hiring a marketing consultant may give you just the edge you need to pull ahead of the pack.

Get the low down on exactly what to look for when choosing an marketing consultant now in our lead generation overview.

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Image by Dmitry Terekhov
The Sukhoi Superjet 100 is a modern, fly-by-wire regional jet in the 75- to 95-seat category. The Superjet 100 will be produced by Russian aerospace firm Sukhoi’s civil division, of which Finmeccanica of Italy owns 25%. The jet is being developed in collaboration with Finmeccanica subsidiary Alenia Aeronautica. The Italian design group Pininfarina will design optional interiors, and in 2007 Alenia Aeronautica and Sukhoi Holding formed SuperJet International, a joint venture (51% – Alenia Aeronautica, and 49% – Sukhoi Holding) based in Venice, responsible for marketing, sales and aircraft delivery in Europe, North and South America, Africa, Japan and Oceania as well as for worldwide logistic support for the Superjet 100.

The Sukhoi Superjet 100 is designed to compete against the Embraer E-Jets and the Bombardier CRJ programs. Sukhoi claims the SSJ will have 10-15% lower operation costs than its Embraer or Bombardier counterparts for the price of .8 million.

The three variants were originally called the RRJ-60, RRJ-75 and RRJ-95, with the numbers designating the average passenger capacity of each type. However, with the renaming of the project to Superjet 100, the RRJ-75 was relabelled the Superjet 100-75 (or SSJ 100-75 for short), while the RRJ-95 became known as the SSJ 100-95. The smallest variant, called the SSJ 100-60, was temporarily postponed, and efforts are currently concentrating on the largest variant, with the smaller SSJ 100-75 to follow later. Longer variants, called the SSJ 100-110 and the SSJ 100-125, are also planned as well as business, VIP and cargo variants.

The PowerJet SaM146 engines are developed by PowerJet. The noise and emissions levels surpass the existing ICAO requirements.

* Strategic partner: Alenia Aeronautica
* Risk-sharing partner: Snecma
* Consultant: Boeing
* Aircraft Main System Suppliers: Thales (avionics), Liebherr (landing gear), Messier Dowty (control systems), Intertechnique (Zodiac) (fuel system), B/E Aerospace (interior), Autronics (fire protection system), Honeywell (APU), IPECO (crew seats), Parker (hydraulic system), Hamilton Sundstrand (electrical system), Vibro-Meter (engine vibration sensor), Sully, BF Goodrich.
* Engines: PowerJet (Snecma and NPO Saturn)

The design meets the specific requirements of airlines in Russia, the CIS, the USA, and EU countries, and conforms to the Aviation Rules AP-25, FAR-25, JAR-25 requirements, and to the ground noise level requirements under ICAO Chapter 4 and FAR 36 Section 4 standards entering into force during 2006.

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Choosing a Marketing Consultant for Search Engine Marketing Success


If you have a website or web based business you know how important it is to generate traffic if you want to succeed. Having your website ranked high in search engine listings is one surefire way to get a lot of traffic, but getting there is easier said than done. Using a search engine marketing consultant is one way to increase your website’s rank and pull in more traffic.

There are some things you should consider before using a search engine marketing consultant’s services, however, to make sure that you find the person best suited for the job.

Most search engine marketing consultants will focus on the three main areas of search engine marketing, incoming links, website content, and keywords. These are the most important factors that contribute to your website’s rank within search engines, and if you correctly execute them it will result in a higher ranking for your site.

The first thing a search engine marketing consultant should do for your website is keyword research. Keyword research will determine which keywords are the best suited for marketing your website and the competition for the keywords that relate to your website. They will analyze which keywords will bring in the most traffic and which are the best to use on your website and in your advertising campaigns.

A search engine marketing consultant should also examine your competition to determine which competing websites are in the top rankings for your keywords, why they are there, and how you can help your site move up. They will also focus on optimization making sure that each of your web pages is properly emphasizing the right keywords and using meta and title tags.

Apart from your website, search engine marketing consultants will also help you use off page optimization such as building link popularity. Having incoming links from other websites that are related to your market is a great way to boost your search engine rankings. Article Marketing and link sharing are two ways to increase your websites incoming links and your search engine rankings.

The search engine marketing consultant you choose should also spend time helping you develop your advertising campaign and selecting the best keywords for your ads. Choosing the right keywords is important if you want your paid advertising to bring in the most traffic.

If you want to increase traffic to your website, you need to be ranked highly in search engines. A search engine marketing consultant can help you boost your ranking but be sure to choose the individual or company you use carefully.

Before you start an SEO project, go to Ron Subs site for information on SEO Management and more Search Engine Marketing Articles.

Two best friends
marketing consultant
Image by WilliamMarlow
Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc.

Visit Will Marlow, LLC’s website or follow him on Twitter here

Or email him.

This picture was this week’s A-Town Dog Blog.

Two Shih Tzu best friends.

Nikon D7000
Exposure: 1/400
Aperture: f/5.0
Focal Length: 60 mm
ISO: 400