Tag: Digital

Do You Need To Talk With A Marketing Consultant For Your Digital Ads?

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Businesses have rapidly migrated to the internet for their advertising. Print, radio and television are still viable, but the eventual dominance of web-based marketing is inevitable. There are many reasons for this move to the internet. The introduction of smartphones, tablets, other wireless devices and the omnipresence of internet communications has opened up opportunities to get marketing messages to a worldwide customer base.

The internet runs on search engines that make the rules. The algorithms can change without notice and content management is challenging. A business never really knows where its customers will find their message, directory placement, social media and other factors are critical to getting found in a search by a client. The world wide nature of the web makes markets open in places you never knew you could do business, or perhaps never occurred to you in the original business plan.

Do you feel ready to open the doors of your shop to the world? Where do you plan to sell? To whom? What language do they speak and what kind of money do they use? Being ready for a global clientele makes for careful planning and not all of us are experienced enough or have the resources available to make a wise decision. On the web, mis-steps can be fatal. Once launched, websites take on a life of their own. Mis-use, fraud, and outright deception are common. Security and Terms of Service policies are essential to preclude legal action from third parties. An experienced consultant in marketing with digital media is an essential resource.

What do you look for in a marketing consultant for your online strategy? First of all, experience in internet marketing is critical. Because anything, good or bad, can go “viral” on the web that first step has to be a sure one. Content must be well written, graphics have to be clear and well designed, links have to work, and e-mail addresses correct. A Terms of Service policy should be on the website to keep legal matters out of sight. An online payment system that can work overseas needs to be selected. Your consultant should be experienced and knowledgeable in all these concepts.

World wide web means world wide customer base. Are you ready to sell to clients in places you haven’t considered. If you mean to restrict sales geographically a statement needs to be placed on the website about this, but don’t discard the idea. Payment systems can accommodate currency differences. Does your marketing consultant have the international expertise and access to information to be up to date on international commerce and regulations in each country ? This needs to be considered in your choice of consultants. Marketing consultants come in all varieties, seeking out the one that best reflects your your business plan, your potential to grow and someone who will act as a coach and mentor on an ongoing basis is important. Internet advertising opens up many doors and almost as many traps. An effective strategy must be marked out, be open to change, and be based on constant evaluation of data and facts. The right marketing consultant can be your best asset in digital advertising.

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Moscow, Tsvetnoy Central Market
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Image by Detlef Schobert
Russia, Moscow.
Tsvetnoy Boulevard.
Tsvetnoy Central Market.

Lifschutz, Davidsons, Sandilands Architects.
Ford McDonald Consultants.

Customized Stainless Steel Ceiling and Walls in Upper Floors, Manufacturer EXYD.

The Benefits of Hiring a Digital Marketing Consultant

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A vital component of any successful business is the marketing they do online. Digital marketing can be overwhelming and it moves and changes at an unbelievable speed. When it comes to your online strategy a digital marketing consultant is most beneficial to your business. What does a digital marketing consultant do exactly? Their job is to develop a strategy that gets your brand noticed, increases search rankings and converts customers. They determine when and where you should be online to achieve optimal results.

Digital Marketing Consultants are Experts at Marketing Online

It seems that almost every week a new social media platform is hitting the internet. Is it right for your business? It’s hard to know where to be to effectively reach your customers. This is what a digital consultant does; they eat, breathe and sleep online marketing. They know the best social media platforms for your business, the latest in technology and how to keep a website fresh.

They Develop Strategy and the Tactics to Implement it

There is a big difference between a marketing strategy and tactics. Strategy is a plan that is put together to help reach an objective. The tactics are the actions taken within the strategy to realize the goal. A consultant is an outside party that can review your goals and look objectively at your brand, website and current marketing and come up with a strategy that fits your needs. They can look at it from the perspective of the customer, potential customer and competition. Sometimes it’s hard to separate yourself from the brand and an outside party has a better view of things. Digital marketing consultants are current on all online technology and social media that they can develop the best mix of platforms to realize your goal.

Monitoring the Competition

It’s always important to know what your competition is doing in all facets of business. One of the roles of the digital marketing consultant is to monitor what the competition is doing online. A consultant researches what the other guys are doing, where they are investing their time and money online so you know where you stand. They provide tips and recommendations on what you should do online to stay in front of the competition.

Digital Marketing Consultants are

You may think that hiring a consulting group is expensive. It’s actually just the opposite. To have a social media manager, website developer, SEO expert, content writer and videographer on staff can be quite costly with salaries and benefits. When you hire outside the company, you get all those roles in one, affordable price. A full-service consulting firm offers exceptional talent without all the cost associated with people in-house. If you are need of a digital marketing consultant for your business in Ottawa, Contact WSI eStrategies.

WSI eStrategies is a local digital marketing company based in Ottawa, Ontario backed by a strong international presence with over 1500 consultants in 80 countries worldwide. We strive to discover, analyze, build and implement digital solutions that will make a difference for local businesses just like yours.

For More Details, Visit at http://www.wsiestrategies.com

Austin Healey 3000 MK II
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Image by pedrosimoes7
Lisbon, Portugal

in Wikipedia

Austin-Healey was a brand of sports car.
The marque was established through a joint venture arrangement set up in 1952 between Leonard Lord of the Austin division of the British Motor Corporation (BMC) and Donald Healey, a renowned automotive engineer and designer.

Austin-Healey produced cars until 1972 when the 20-year agreement between Healey and Austin came to an end. Donald Healey left the company in 1968 when British Motor Holdings (BMC had merged with Jaguar Cars in 1966 to form BMH) was merged into British Leyland.

Incidentally, the name Austin is now owned by Nanjing who bought the assets of MG Rover Group (British Leyland’s successor company) out of bankruptcy in 2005. After Donald Healey sold his original business, Donald Healey Motor Company, the Healey brand was registered to a new firm, Healey Automobile Consultants, which the Healey family sold to HFI Automotive in 2005.

In June 2007, Nanjing and Healey Automobile Consultants / HFI Automotive signed a collaborative agreement that aims to recreate the Austin-Healey and Healey marques alongside NAC’s MG. No timeline has been given as to when the Healey and Austin-Healey brands will return, although MG will be back on the market in China and the UK by the year’s end.

The Austin-Healey 3000 was a sports car built from 1959 to 1967, by the Austin-Healey marque, and is the best known of the ‘big’ Healey models. The 3000 was a successful car which won its class in many European rallies in its heyday – and is still used in competition by enthusiasts today. The car was originally to be called the "Mille Miglia" after the famous sports car race, but the displacement-based "3000" name stuck instead. Both the 3000 and the 100 before it were known simply as "the Austin-Healey" in the 1950s, since the company was essentially a single-vehicle marque.

The original Austin Healey 3000 was 2912 cc (nearly 3 litres), with twin SU carburetors and front disc brakes. It was only called the Mark I after the Mark II was released. The original 3000 was built from 1959 – 1961 and has model designation BT7 (4 seat version) and BN7 (2 seater).

The 3000 Mk II came with triple SU Carburetors was built 1961 – 1963 and had model variants BT7 (4 seater version), BN7 (2 seat roadster) and BJ7 (wind up windows rather than side curtains).
The 3000 Mk III was launched in 1963, and remained in production until 1967.
The Series BJ8 was the most powerful and luxurious of the big Healeys – with a Walnut veneer dash, wind up windows, and 150 hp (112 kW).
Austin Healey 3000’s have a long competition history – having raced at most major racing circuits around the world, including Sebring (USA), Le Mans (France), and Mount Panorama Circuit, Bathurst (Australia).

http://www.internetmarketingtrainingcenter.net Internet Marketing Consultant Course training webinar will help you decide if you want a career with Internet Marketing Consultant Course
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Becoming A Digital Marketing Consultant

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Living the digital lifestyle and becoming a digital marketing consultant is a dream that many people hold and perhaps you have this same dream. Do you dream of the freedom to go anywhere you want to go and of having the capability of doing whatever you want to do all day, having the freedom from the 9 to 5 and the ability to move forward in life progressively? Perhaps you dream of a lifestyle where you travel around the world and have the luxury to go anywhere you want 7 days a week, a lifestyle that affords you to work when you decide to and to make as much money as you want instead of how much money someone else decides that you are worth. Having the freedom to wake up in the morning whenever you want and then hopping online to make tons of money is what many people dream of.

Fortunately, you can achieve that by taking advantage of recent changes in the way the world works. Globalization and the proliferation of the internet have enabled anyone – anyone, to make a decent living online, regardless of whether you are in Bangladesh or New York. How is this possible? The possibility lies in the online economy. The world is changing and the online economy is growing bigger and bigger every day. Now you can tap into this power and take advantage of the power that is has to offer you.

You can create freedom for yourself as a professional Digital Marketing Consultant. You can get clients from all around the world and have other people do the work for you. Your role as a consultant is an expert, a genius mastermind who clients go to for help, profits, and greater business success.Digital Marketing Consultants first need to acquire leads for clients in a variety of ways such as:

• Online classifieds
• Sales
• Telemarketing
• Free information
• Publicity
• Writing articles

Once you have clients who are interested in making more money doing online digital marketing you can convert those leads into sales through a question-based selling process. Neil Rackman has written a great book for consultants called SPIN selling, how it works is you ask a series of different types of questions with your leads:

• Situation Questions – how is their online marketing working for them?
• Problem Questions – what is your biggest sales problem? What is your biggest marketing problem?
• Implication Questions – how is that problem affecting your profits? How is that limiting your growth?
• Need/Payoff Questions – so if you fixed x problem you would be able to achieve double-digit growth this year?

Once you complete all of this, you are able to move them forward to the next step. This may be by offering a free consultation to the people you are working with, offering a mock up sample, providing them with a quote, or any number of other things. Once you have moved them forward on another step, you want to map out the process you want your clients to go to. For example you should create a marketing plan from the first step all the way to the sale:

1. Lead generation
2. Initial questions
3. Proposal
4. Mock up samples
5. Quotation
6. Price agreement and contract
7. Initial deposit.
8. First work being done.

This simple step-by-step strategy enables you to move your prospective clients all the way from being interested to completing a transaction and sale. The key to remember about being a Digital Marketing Consultant is that it is also a numbers game. For example:

1. Send out 5000 flyers leads to
2. 10 people call which leads to
3. 5 appointments resulting in
4. 2 sales

Often our expectations and hopes for what could happen are normally higher than what actually happens. The best way is to not get your hopes up too high then if things do better than what you had hoped you will be thrilled. If things only meet your minimum expectations then you won’t be upset and have the persistence to keep on persisting. For example if you expect that you send out 10 flyers and 5 people are going to call you, this is probably an unrealistic expectation. Most things that are worthwhile in life take a degree of persistence and that persistence is your key to success. Expecting things to simply fall into your lap is probably unrealistic. Enter into your business as a Digital Marketing Consultant then you will overcome whatever problems and obstacles come up as you work towards your dreams.

Remember that you are working towards an incredible life, which is worthwhile, something that you will enjoy for years to come; so going through a little difficulty and having some persistence will be well worth the effort you put in initially. Think of your persistence and effort as an investment that pays you dividends for years to come.The hard work and initial perseverance you put in towards success means that you can relax and have an easy life on the beach for years to come.

A Digital Marketing Consultant is an amazing, easy, and fun job that you are going to love. Create a thorough plan and system for acquiring your customers then you can outsource the marketing services or do it yourself. Remember that any time you do something new it can be hard in the beginning, but again, staying committed and staying dedicated will bring you success and an easy life that you’ve always been dreaming of.

An unusual sight in Falls Church
marketing consultant
Image by WilliamMarlow
I think this is a black-crowned night heron, but someone else might be able to help provide some insight…

Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc and Microsoft Corporation.

I took this photo with my Nikon D7000 — which is my favorite camera. Here is a link to a good deal on one through my Amazon store.

Visit the website for Will Marlow, LLC or follow Will on Twitter here

Or email him.

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Why You Should Know The Benefits of Hiring a Digital Marketing Consultant

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If you run a business today, you already know how difficult it can be to reduce costs while maximizing profits. And, with the advances that have been made in online marketing techniques, it can seem impossible to stay ahead of the game. This is when you need to consider bringing in a Digital Marketing Consultant who can help with digital requirements that your company needs to implement.

It is no secret that working with a digital marketing consultant can benefit a company in many ways. Just to look at a few of them here:

Working with a digital marketing consultant allows your company to stay updated with newest marketing techniques. Many companies know that they need to keep their online marketing efforts current and optimized, but they simply do not have the time or the experienced personnel to perform this important work.

Working with an experienced and skilled digital marketing consultant allows companies to save money as well. There are a number of online marketing tools and techniques available today and many of these can be very useful for those needing help with digital requirements. But, it is also true that not all of these tools and techniques work equally well from one company to the next. When you hire a skilled digital marketing consultant, you have access to someone who can assess the company’s needs, formulate a solid plan, and execute that plan. Having access to an experienced professional greatly streamlines the process, gets things done faster, and helps to save money as it eliminates the old trial-and-error method which so many companies rely on when it comes to optimizing their online presence.

For those who need help with their company’s digital requirements, working with a digital marketing consultant often results in increased productivity. It is also a great way to further develop company staff and the sales team. It is one of the most effective ways to increase brand awareness or to successfully launch a new service or product. And these are just a few of the many benefits that working with a digital marketing consultant can provide to your company.

A key to making all of this as effective and successful as possible, however, is ensuring that you are working with a truly experienced digital marketing consultant. There are many individuals and firms advertising themselves as digital marketing consultants who have very little experience in the real world of marketing. Working with a firm that honestly does not know what it is doing can harm your business in a variety of ways, including having your business delisted by search engines if certain rules and procedures are not followed. No business can afford for that to happen!

If you need help with digital requirements and are not sure where to turn, consider contacting Amanda Radley who is the owner and founder of one of the best online marketing consulting firms online today. Her company Clever Cat Marketing will be able to assist you and to offer invaluable advice concerning your online marketing needs and the solutions that will best fit those needs.

I am a Digital Marketing Consultant with 10 years experience assisting a range of business from blue-chips to start ups reach their target audience.

Air Force Memorial Statues, Overlooking Washington Monument [EXPLORE]
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Image by WilliamMarlow
Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc.

Visit Will Marlow, LLC’s website or follow him on Twitter here

Or email him.

This is the view from the Air Force Memorial near the Pentagon. There are four soldiers in a row, and the one closest to the camera is a female soldier, but you can only tell that by the bun in her.

If you want to see it in person, the address of the Air Force Memorial is: 1 Air Force Memorial Drive
Arlington, VA 22204.

Explore Position: 316.

I took this photo with my Nikon D7000 — which is my favorite camera. Here is a link to a good deal on one through my Amazon store.

http://www.InternetMarketingTrainingCenter.Net/purchase-course.html How To Become An Internet Marketing Consultant How To Become An Internet Marketing Consultant
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Digital Marketing Consultant – Why Should You Hire a Digital Marketing Consultant

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FACT: Some people are conflicted about hiring an Digital Marketing Consultant. Why?

Everyone knows that Digital Marketing Consultants help businesses expand their visibility and advertise online. This increased visibility means more conversions and sales, which of course means you’re making more money. And yet, some people are not confident that it’s a great idea to hire an Digital Marketing Consultant now!

This is because there are several Digital Marketing Consultant myths out there that have got people worried. Just think about it… these empty myths are keeping people from making a phenomenal investment in their business.

Here’s the truth – These are only myths. They are no reasons not to invest in your business today.

1. “Local Business Doesn’t Benefit from Internet Marketing”

All businesses can benefit from internet marketing – especially local businesses. Because many people have believed this to be true in the past, the market is still very open! Now is the best time for you to get on the internet!
Additionally, any expert will agree that local searches are more likely to lead to sales – and to profits for you! So with these facts in mind, why wouldn’t you add internet marketing to your business plan.

2. “I got internet marketing help a couple years ago. That stuff still works.”

Digital marketing is a time-sensitive field. Because technology changes so quickly, and there are new tools, metrics, and systems every day, it’s important to keep your information up-to-date. A successful Digital Marketing Consultant keeps up with the changes, and has the how-to to make sure your marketing continues working in a changing online environment.

3. “Social Media is a Waste of Time”

Social media marketing is one of the ways to market your business online. Because it can take up a lot of time and energy and not provide great results if it’s done poorly, people think there is no way to make social media marketing profitable. They are sorely mistaken.

As a matter of fact, social media marketing can be incredibly profitable, and make you a lot of extra sales. When it’s done properly, your full-service consultant will take care of all the details, so that you may choose to interact on social media as much or as little as you wish – and you’ll love it!

4. “I got ranked on the search engines once already”

Search engines are businesses too – they’re always revealing new algorithms for judging how to rank your web properties in the search results. What this means is that even if you have been ranked very well in the past, that ranking is fleeting. Your old tactics may fail you some day – and that day could be coming very soon! That’s a thought that scares you, isn’t it.

STOP and ask yourself this key question: do you really want to worry about this, or would you rather let an Digital Marketing Consultant, who is expertly trained and has experience with the changing demands of internet marketing, take care of your web presence?

5. “Asking people for their e-mail addresses is a bad idea.”

Some people are terrified that if they hire an online marketing consultant, they will be forced to ask people for their e-mail addresses against their will. They are devastatingly worried that this will scare away their potential customers.
Here’s the truth: it won’t. People are very willing in this day and age to enter their name and e-mail address to a form. What is important is that you treat those names right once you have them. Talk to your contacts often, send them things they will love, and they will love you back!

6. “It’s too expensive”

This is flat-out, plumb-crazy WRONG. Find an Digital Marketing Consultant who will charge you fairly, and remember the return on investment that you will get. Ensure that your consultant reports on that return, and you will be confident and assured that you’ve made the correct decision.

Now finally you are free of these senseless myths, just like everyone else. At last you may hire a phenomenal Digital Marketing Consultant, who can kick your competitors right off the front page of Google.

Dwaipayan Chakraborty is an ace Digital Marketing Consultant , who with his Digital Marketing Consulting services has got his clients to success.

Lincoln is my favorite President
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Image by WilliamMarlow
Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc.

Visit Will Marlow, LLC’s website or follow him on Twitter here

Or email him.

Cars are passing in front of the Lincoln Memorial at night, and the monument is framed between two lightposts.

The two big starbursts from the lampposts are the result of the relatively small aperture (f/14.0). If it were smaller, say f/2.0, it would have been a softer halo around the lights, rather than the sharp starbursts.

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