The Internet is certainly extremely competitive and without a proper marketing plan you are really going to struggle. There are lots of different ways of increasing the traffic levels to your website and in promoting the products and services that you offer and often it can be difficult to decipher which ones will work best for your company. This is especially true if you are first getting going online, and as such an experienced marketing consultant may be able to help you.
The first thing you should do is consider all of your marketing goals. Are you setting up a blog or you want to drive traffic towards your e-commerce website? Do you want to take advantage of the growth of social media? Are you specifically interested in search engine optimisation? Consider all of the specific goals that you have and write them down.
After you have done this then you need to begin your search for a suitable consultant. The easiest way of doing this is simply by going online and searching for consultants who operate within your local area. Proximity will be fairly important so that you can work closely with them.
It is always very important for you to consider if you different consultants before you choose one. This will involve getting touch with a number of different consultancy firms and finding out what sort of services they can offer you. It is very important that you are able to click with the specific consultancy firm or the specific consultant who you work with. They need to certainly be on the same page and provide a great deal of motivation to you and your business.
If ever you come across a consultant to tends to cut down the consultants then you should immediately see this as a sign of weakness and move onto the next option. You want a consultant who is going to be positive about the input that they can provide for you and not one who is going to put down their competition.
Once you have taken some time to discuss your different goals and objectives with some different consultants you may want to have another look at them. Often it will be the case that you will have, with some new ideas through your discussions and therefore you may want to tweak your strategy a little bit.
You will also need to think about how much you are willing to spend on a consultant as well. The price that you have to pay is likely to vary depending upon whether or not you are going to hire a firm or an independent consultant, and the overall services that each consultant will offer.
After you have set out your specific criteria you should then revisit some of the consultants who you came across who appear to fit in with what you are looking to achieve.
Once you have compared all of the consultants who seem to fit in with your criteria you simply need to get in touch with the one most suitable and then request their services.
Sukhoi Super Jet 100
Image by Dmitry Terekhov
The Sukhoi Superjet 100 is a modern, fly-by-wire regional jet in the 75- to 95-seat category. The Superjet 100 will be produced by Russian aerospace firm Sukhoi’s civil division, of which Finmeccanica of Italy owns 25%. The jet is being developed in collaboration with Finmeccanica subsidiary Alenia Aeronautica. The Italian design group Pininfarina will design optional interiors, and in 2007 Alenia Aeronautica and Sukhoi Holding formed SuperJet International, a joint venture (51% – Alenia Aeronautica, and 49% – Sukhoi Holding) based in Venice, responsible for marketing, sales and aircraft delivery in Europe, North and South America, Africa, Japan and Oceania as well as for worldwide logistic support for the Superjet 100.
The Sukhoi Superjet 100 is designed to compete against the Embraer E-Jets and the Bombardier CRJ programs. Sukhoi claims the SSJ will have 10-15% lower operation costs than its Embraer or Bombardier counterparts for the price of .8 million.
The three variants were originally called the RRJ-60, RRJ-75 and RRJ-95, with the numbers designating the average passenger capacity of each type. However, with the renaming of the project to Superjet 100, the RRJ-75 was relabelled the Superjet 100-75 (or SSJ 100-75 for short), while the RRJ-95 became known as the SSJ 100-95. The smallest variant, called the SSJ 100-60, was temporarily postponed, and efforts are currently concentrating on the largest variant, with the smaller SSJ 100-75 to follow later. Longer variants, called the SSJ 100-110 and the SSJ 100-125, are also planned as well as business, VIP and cargo variants.
The PowerJet SaM146 engines are developed by PowerJet. The noise and emissions levels surpass the existing ICAO requirements.
* Strategic partner: Alenia Aeronautica
* Risk-sharing partner: Snecma
* Consultant: Boeing
* Aircraft Main System Suppliers: Thales (avionics), Liebherr (landing gear), Messier Dowty (control systems), Intertechnique (Zodiac) (fuel system), B/E Aerospace (interior), Autronics (fire protection system), Honeywell (APU), IPECO (crew seats), Parker (hydraulic system), Hamilton Sundstrand (electrical system), Vibro-Meter (engine vibration sensor), Sully, BF Goodrich.
* Engines: PowerJet (Snecma and NPO Saturn)
The design meets the specific requirements of airlines in Russia, the CIS, the USA, and EU countries, and conforms to the Aviation Rules AP-25, FAR-25, JAR-25 requirements, and to the ground noise level requirements under ICAO Chapter 4 and FAR 36 Section 4 standards entering into force during 2006.
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