A search engine marketing consultant is a person who can optimize your site so your business can enjoy greater clientele. Some proprietors think it best to hire a search engine optimization (SEO) expert while others think they can do the work themselves. After all, there are those who learn the basics of SEO, Google places and do fine with just that. In this article, let’s talk about the pros and cons of employing a search engine specialist to help with your venture.
Perhaps the best thing about outsourcing a true SEO consultant is you are assured of his or her expertise. The person must have had years of experience and can tell which initiatives would likely succeed on the type of business you have the moment he or she steps in. It surely makes a difference when someone hits the ground running. While an in-house member might know of SEO, he or she will have a hard time beating this level of proficiency unless he or she has been concentrating on SEO alone for the past years.
Paying a search engine marketing consultant also reduces the risks you have to take in business operation. He or she can not only determine an effective methodology to increase traffic but also estimate the milestones you’ll reach at certain periods.
Another advantage of employing an expert in optimizing your SEO services company website is you can utilize him or her to advance the knowledge of your in-house team. He or she can serve as a mentor that everyone can learn from. Isn’t it fantastic that while your business is getting more and more clients, your team is learning more and more too? This will fasten your future independence because once your own people already know what to do, you won’t have a need for the hired guns.
However, just like other things, employing the help of a search engine marketing company comes with some drawbacks too. One, it will require you to invest more money. As you know, nothing comes free of charge these days. In most cases, you have to pay thousands of dollars to hire an SEO expert. If his or her efforts do not yield immediate results and your business is cash-constrained, you might have a hard time keeping up with the financial demands of his or her service. However, if you can afford the investment and you’re working with a reputable consultant, you are likely not to regret the additional cost.
Perhaps another disadvantage of hiring a search engine marketing consultant is the potential impact on the morale of the people you’re working with. It’s highly possible that they are already aware of SEO and can perform some of its basics. So, getting an outsider might give them the impression that you do not trust their skills enough, or worse, that you don’t appreciate your own people. Of course, you can mitigate this by first assuring them that you value their efforts. Also, you can tell them that one of the reasons why you are taking-in a specialist is to train them. Nothing beats learning from an expert, right? Yes, it will benefit the company-but– not without personally benefiting each individual first.
en.wikipedia.org/wiki/Inside_Job_(film) Inside Job is a 2010 documentary film about the financial crisis of 2007–2010 directed by Charles H. Ferguson. The film was screened at the Cannes Film Festival in May 2010. The film won an Academy Award for Best Documentary Feature in 2011.
Ferguson has described the film as being about "the systemic corruption of the United States by the financial services industry and the consequences of that systemic corruption." In five parts the film explores how changes in the policy environment and banking practices helped create the 2008 financial crisis. Inside Job was well received by film critics who praised its pacing, research and explanation of complex material.
The subject of Inside Job is the global financial crisis of 2008. It features research and extensive interviews with financiers, politicians, journalists, and academics.
The film focuses on changes in the financial industry in the decade leading up to the crisis, the political movement toward deregulation, and how the development of complex trading such as the derivatives market allowed for large increases in risk taking that circumvented older regulations that were intended to control systemic risk. In describing the crisis as it unfolded, the film also looks at conflicts of interest in the financial sector, many of which it suggests are not properly disclosed. The film suggests that these conflicts of interest affected credit rating agencies as well as academics who receive funding as consultants but do not disclose this information in their academic writing, and that these conflicts played a role in obscuring and exacerbating the crisis.
A major theme is the pressure from the financial industry on the political process to avoid regulation, and the ways that it is exerted. One conflict discussed is the prevalence of the revolving door, whereby financial regulators can be hired within the financial sector upon leaving government and make millions.
Within the derivatives market, the film contends that the high risks that began with subprime lending were transferred from investors to other investors who, due to questionable rating practices, falsely believed that the investments were safe. Thus, lenders were pushed to sign up mortgages without regard to risk, or even favoring higher interest rate loans, since, once these mortgages were packaged together, the risk was disguised. According to the film, the resulting products would often have AAA ratings, equal to U.S. government bonds. The products could then be used even by investors such as retirement funds who are required to limit themselves to the safest investments.
Another point is the high pay in the financial industry, and how it has grown in recent decades out of proportion to the rest of the economy. Even at the banks that failed, the film shows how bank executives were making hundreds of millions of dollars in the period immediately up to the crisis, all of which was kept, again suggesting that the risk/benefit balance has been broken.
Internet marketing is becoming one way of handling business problems and making effective solutions to process them. The presence of many internet marketing businesses in the market today has allowed internet marketing consultants to be in demand at this point in time. An internet marketing consultant is a person or a company that provides his or its services for the goal of achieving maximum results with an internet marketing business. Consultants will provide you with advice on how to best solve your operational problems and even give you ideas on which marketing strategies to employ for your business venture.
An internet marketing consultant is a person or a company that has its expertise in providing business solutions for internet marketing businesses. The services offered by these consultants may vary depending on the needs of the clients. They offer advice on marketing strategies in order to increase sales and generate greater income. They can also help you in making the right decisions on how to manage your traffic and increase it as much as possible. They can give you important tips on how to convert your traffic into paying customers. Basically, these marketing consultants are the ones that can help you know what you are doing right with your business and how you are supposed to make it even better. If you belong to the group of beginners who are still looking for ways to improve your internet marketing business, hiring the services of a consultant may be very beneficial for you. If you are looking for ways on how to make your marketing strategies work for the advancement of your business and make it more competitive in the market, these consultants may be the answer to your problem. Finding the right consultants will work to your advantage if you are not so sure of how to manage some of your operational problems. In this regard, what you have to do is to learn from these consultants and apply what you learn from them in order for you to build a confidence in the undertaking that you have chosen.
An internet marketing consultant can be a good way to find help if you are experiencing problems with your internet marketing business. They can help you find meaningful ways in which you can increase your traffic and convert them into customers. They can also provide their services in helping you decide which marketing strategy will give you the best chances of maintaining your competitive nature in your business. By getting the services of these professional consultants, you can be assured that you will get effective internet marketing services that may help you solve business problems and create business solutions that are suited for your plans. And besides, it is assuring to know that there is someone that can assist you in making the right decisions for your business growth which can eventually lead to your business’ success. Hiring a consultant can give you the space to not worry too much on your business undertaking by ensuring that you have your options on hand to make and apply to your business.
Are you looking for someone to assist you in making your business thrive? The person whom you would need is an online marketing consultant. This is especially true if you own a business website as part of your advertising campaign. In fact, many owners of small and medium-sized companies have in turned into big companies after such specialist guided them in the economical promotion of their products and services over the internet. You will find out more details about that as you read the rest of this article.
Ranking in major search engines like Google is very important. Once a website is created, it has to be worked on so that it will be able to serve the advertising purpose that it was intended for. The expertise of an online marketing consultant can have your website well-optimized for it to be more visible to the search engines and your target market as well. For one, he can utilize certain SEO strategies for all his clients’ websites. These may include posting of well-optimized web content, use of advertisements and other traffic-producing measures.
Perhaps, you already have an existing website even before you hire a marketing specialist. The first thing he will do then is to analyze the current status of your website and identify parts of it that need improvement. Functionality is an important factor that any business website must have. Internet users prefer websites that are easy-to-navigate as they generally want to get the information they need fast. On the part of the business owners, websites must be easy-to-use. They will come in handy when additional pages are needed for the promotion of additional products and better communication of sales messages.
Another thing a specialist from an online marketing consultancy can help you with is the proper way for you to target your proper audience. As we all know, being able to identify your audience can land you at specific strategies which in turn will give you the much needed sales and profits. This can also give your business enough competence to raise against your competitors.
As these important points get realized, your brand will achieve increased visibility in the web. This in turn will propel your business to soar new heights. Presenting your company as the leader in your niche, enjoying an ever-increasing flow of traffic and exploring opportunities of new ventures are just a few of the things you will be able to do.
Yes, all the above-mentioned sound quite demanding. This is why you are advised to seek help from an online marketing consultant. In a nutshell, this expert from the field can give the ranking of your website a boost as he implements promotional tactics that are guided by the concepts of the search engine algorithms and the ranking system. Moreover, he can detect the areas of your website that needs improvement. He, afterwards, can advance in making your advertising efforts meet the changing internet trends. Of course, his services is not free of charge. Fret not though because the amount you are to pay him could be the best investment you would ever make for the success of your business.
Image by Wonderlane China is a likely winner of the information age supply chain through ecommerce
Peace and Ecommerce, A Global Systems View
By Linda Lane, MSIM, 2008
Policy, Law, and Ethics in Information Management, University of Washington
The Research Diary
Education justifies everything.
The instructor of the class, Glenn Von Tersch is that valuable-to-me teacher because he is a rare working professional in the field in which he instructs, he’s an intellectual property lawyer working in California, teaching in person in Seattle, and in my lingo, a local boy made good. Von Tersch assigned me to present information on freedom of speech, a topic I fell in love with, and wanted to research more. But for my final research I needed something else.
One of my favorite things to discuss in job interviews, or with anyone in earshot, is that I believe that the networked spread of ecommerce over the Web, filtering into even the poorest nations will aid in understanding through communication; that ecommerce leads to peace. In effect I believed that ecommerce contributes in a direct way to peace because it provides the fuel to grow and maintain the Internet. Also it seemed obvious that people and countries that are invested in and perform transactions with each other are less likely to go war against their own interests. Von Tersch said, “These topics you are interested in have more research value than freedom of speech, because 1st amendment rights have been heavily legislated, written about, and researched.” He mentioned something called “The McDonald’s Effect”, how having a McDonald’s outlet or franchise appears to contribute to peace between countries. So peace and ecommerce became my topic.
What I did not expect to discover is in human society war is considered the norm and peace the exception. I did not expect to learn about how ugly the 3rd world poverty creating monster of WTO became according to one economist, even though I live in Seattle where the initial protests were. I was surprised to know how Reganomics theory hangs on, like an old B-grade movie on late night TV, because someone somewhere in the supply chain makes money. I did not expect to find that privacy and intellectual rights are so tightly interwoven, or how they relate to conflict, security, potential world dominance and growth.
I had no way to guess that I would enjoy the study of economics – statistical, yes, nicely so, but dull no; as a global topic it is juicy-rotten, full of international spies, botched security, with rogue pirate computer chips, and unintended consequences.
Who can accurately predict how patterns of global economics relate to peace, privacy, property rights, policies and their outcome in the one breath away from today, the next 20-40 years? Who would think that China – the nation, McDonalds – the corporation, and Chicago crack dealers and their foot soldiers share so much in common when you view their information through these fascinating multi-dimensional facets?
One must be educated to search effectively for information. My knowing about the nature of search is not just intellectual knowledge; this is conditionalized through my own experience of failure to produce relevant search results within massive library databases.
My education began with a simple query on the Web “peace + ecommerce” which returned from Google “Theses on the Balkan War,” by Mike Haynes, from the International Socialism Journal, “Capitalism is inherently a competitively expansionist and therefore conflict ridden system” , effectively laying the blame for war on the US and Western capitalist nations and on any one claiming to be fighting a war with good intentions. I read it, thinking I would not see this relate to my project – also surprising very similar material was presented in the global economic books I read later .
As mentioned the pursuit of ‘education justifies anything’, like looking at any results, so I also clicked on an article entitled “Dinosaur Extinction linked to change in Dinosaur Culture” I read it, and it made sense that something like author Daniel Quinn’s theory of “The Law of Limited Competition” is an operant factor in global markets today, with war being genocide, and countries struggling to win economically laying waste to the very place they live. A notable example is Beijing, the air pollution capital of the world struggling to host the Olympic Games this year. I stored that URL for future reference. The theory and the reality imply that in the race to catch up and compete in global economics, the Chinese are killing themselves off before they arrive at their desired goal.
Then I queried in several of the University of Washington interconnected and extensive library databases on the same thing “peace + ecommerce” and found in all of them, zero returns, “0 Results”. My teacher was surprised and advised me to extrapolate and offer conjecture on what was likely, if few sources were available. I notified a friend studying economics who emailed related articles. Very frustrated I tried related queries and turned up articles on the economies of war . How perverse, I thought. I contacted a librarian through the online tool and chatted with her, explaining my quest. She suggested I query on “economics and public policy”. “How is public policy related to peace and ecommerce?” I asked. “Try Conflict Resolution” she replied.
Thus the reason I couldn’t find ‘peace’ is because the term used, in educated facet writers’ metadata which is designed to expose information to search, is ‘conflict resolution’ or ‘conflict prevention’. Oddly the social implication is that war is the norm. Maybe peace doesn’t exist anywhere. A reason I used ‘ecommerce’ instead of ‘global economics’ is due to consulting in that field for technology firms. Searching again returned few meaningful results — the user interface was strange, very slow, and clunky. I longed for Google .
Then I remembered the “McDonald’s Effect” our teacher mentioned, and quickly I located a reference on the Web, but it was deeply nested in a staggering number of oddly worded articles. I stopped without uncovering where the concept originated. The next night I searched again, and found the author Thomas Friedman and his related books. I briefly scanned all the related Wikipedia articles. I realized quickly that to become educated enough on my two topics, I had to some understanding of economics. This is because even to scrape by enough to search among the many interrelated topics one needs to know the central facet . Very esoteric topics require specialized language and deep knowledge of the subject.
More searches turned up substantial evidence that China lags behind other nations in ecommerce.
For years I worked in ecommerce designing interfaces (for Microsoft 2003 and Amazon 2007-2008), and working with supply chain software (as a director of an ecommerce company). But because I didn’t realize that one could understand it better, and that it is not as dull as computer science and its requisite cash register receipts , I never tried.
The "McDonald’s Effect" is named after "The Golden Arches Theory of Conflict Prevention" created by the author Thomas Friedman’s slightly in cheek comments and his book, “The Lexus and the Olive Tree” (the update now titled "The Lexus and the Olive Tree: Understanding Globalization").
Those books lead me to order Amazon ecommerce overnight book delivery, and I read, ‘The World Is Flat?: A Critical Analysis of New York Times Bestseller by Thomas Friedman’, ‘Freakonomics: A Rogue Economist Explores the Hidden Side of Everything’ , ‘Making Globalization Work’ which reports that there is hope in the world for peace. The Nobel Prize winning author helps the reader extrapolate based on significant knowledge of statistics and global economic analysis through his personal, professional, and academic connections.
Common Name Academic Name Book Title
McDonalds Effect Golden Arches Theory of Conflict Prevention,
aka democratic peace theory Lexus and the Olive Tree
Dell Theory The Dell Theory of Conflict Prevention The World is Flat, A Brief History of the Twenty-First Century
peace conflict prevention
ecommerce global economics
"In his book, The Lexus and the Olive Tree, Thomas L. Friedman proposed The Golden Arches Theory of Conflict Prevention, observing that no two countries with a McDonald’s franchise had ever gone to war with one another, a version of the democratic peace theory."
"The Dell Theory stipulates: No two countries that are both part of a major global supply chain, like Dell’s, will ever fight a war against each other as long as they are both part of the same global supply chain."
The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas Friedman
Larry Page, Google Co-Founder quoted by Thomas Friedman, p. 179, entire paragraph. “The more global Google’s user base becomes, the more powerful a flattener it becomes…”
From Friedman’s conversation with Google’s director of operations in China, Kai-Fu Lee, p. 181 entire paragraph ”In time individuals will have the power to find anything in the world at any time on all kinds of devices – and that will be enormously empowering.”
The Quiet Crisis, entire pages 368, 369, chapter on research in China, beating out American innovation in research. “The Chinese government gave Microsoft the right to grant post-docs.” “They work through their holidays because their dream is to get to Microsoft.”
“What are those?” She said the researchers get them from Microsoft every time they invent something that gets patented. How do you say Ferrari in Chinese.”
p. 370 “… whether we are going to implement or China is going to beat us to our own plan.” Council on Creativeness, regarding the Innovate America report, comment to Friedman by Deborah Wince-Smith.
Introduction p. X, Thomas Friedman, “Of course the world is not flat. But it isn’t round anymore either. I have been using the simple notion of flatness to describe how more people can plug, play, compete, connect, and collaborate with more equal power than ever before – which is what is happening in the world. … the essencial impact of all the technological changes coming together in the world today. … My use of the word flat doesn’t mean equal (as in ‘equal incomes’) and never did. It means equalizing.”
The Lexus and the Olive Tree: Understanding Globalization by Thomas Friedman
Forward to the Anchor Edition, Thomas Friedman, “… my Golden Arches Theory – that no two countries that both have McDonald’s have ever fought a war again each other since the each got their McDonald’s.”
p. 7 “When I say that globalization has replaced the Cold War as the defining international system, what exactly do I mean?”
p. 8 “The cold war system was symbolized by a single word, the wall … “You can’t handle the truth,” Says Nickleson. “Son we live in a world that has walls…”
p. 8 “This Globalization system is also characterized by a single word: the Web. … we have gone from a system built around divisions and walls to a system built around integration and webs.”
p. 19 “What is information arbitrage? Arbitrage is a market terms. Technically speaking, it refers to the simultaneous buying and selling of the same securities, commodities or foreign exchange in different markets to predict from unequal prices and unequal information. The successful arbitrageur is a trader that knows…”
Chapter 3, p. 29. The Lexus and the Olive Tree
Photo: Jerusalem, December 29, 1998: Simon Biton places his cellular phone up to the Western Wall so a relative in France can say a prayer at the holy site. (Photo: Menahem Kahana, Agence France-Presse) [caused my spontaneous tears]
p. 47 “advertising jingle “Let us put a bank in your home” … office … newspaper … bookstore … brokerage firm … factory … investment firm … school in our homes.”
The World Is Flat?: A Critical Analysis of New York Times Bestseller by Thomas Friedman by Ronald Aronica and Mtetwa Ramdoo
Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt and Stephen J. Dubner
Chapter 5 “Why do Drug Dealers Still Live with Their Moms?” p. 89 “So how did the gang work? An awful lot like most American businesses, actually, though perhaps none more so than McDonald’s. In fact, if you were to hold a McDonald’s organizational chart and a Black Disciples org chart side by side, you could hardly tell the difference.”
p. 46 “There is a tale, “The ring of Gygnes,” … could any man resist the temptation of evil if he knew his acts could not be witnessed?”
p. 58 “Attendance at Klan meetings began to fall … of all the ideas Kennedy thought up to fight bigotry, this campaign was clearly the cleverest. … He turned the Klan’s secrecy against itself by making its private information public: he converted heretofore precious knowledge into ammunition for mockery.”
Making Globalization Work by Joseph E. Stiglitz
My favorite – the entire book was used to write this paper.
 Waiting until the time is right, one is good at something, or has collected all the facts, without making any attempts isn’t effective. I had to begin someplace even if it is incomplete so I started with the World Wide Web. “If something is worth doing well, at all, it is also worth doing poorly.” I am not sure where that quote came from but I read it in an article where someone presented their reasoning.
 You never know where something will come from in free rights actions or what it will mean later. For example the person at the center of the Alaskan “Bong hits For Jesus” case, Frederick Morse, now teaches English to Chinese students in China. As an adult it appears he has his head on straight in his wish to help others communicate, more so that those he fought in court.
From the CNN news article, published June 26, 2007, “In dissent, Justice John Paul Stevens said, "This case began with a silly nonsensical banner, (and) ends with the court inventing out of whole cloth a special First Amendment rule permitting the censorship of any student speech that mentions drugs, so long as someone could perceive that speech to contain a latent pro-drug message." He was backed by Justices David Souter and Ruth Bader Ginsburg.” www.cnn.com/2007/LAW/06/25/free.speech/index.html/ downloaded March 13, 2008
 Pentagon attack last June stole an "amazing amount" of data” Joel Hruska Published: March 06, 2008 – 07:13PM CT arstechnica.com/news.ars/post/20080306-pentagon-attack-la… from “blueton tips us to a brief story about recent revelations from the Pentagon which indicate that the attack on their computer network in June 2007 was more serious than they originally claimed. A DoD official recently remarked that the hackers were able to obtain an "amazing amount" of data.
We previously discussed rumors that the Chinese People’s Liberation Army was behind the attack. “CNN has an article about Chinese hackers who claim to have successfully stolen information from the Pentagon.” Quoting Ars Technica: "The intrusion was first detected during an IT restructuring that was underway at the time. By the time it was detected, malicious code had been in the system for at least two months, and was propagating via a known Windows exploit. The bug spread itself by e-mailing malicious payloads from one system on the network to another." Via email from Jeremy Hansen on slashdot.org/
 “Chinese backdoors "hidden in router firmware" Matthew Sparkes, News [Security], Tuesday 4th March 2008 3:17PM, Tuesday 4th March 2008 www.pcpro.co.uk/news/173883/chinese-backdoors-hidden-in-r… The UK’s communication networks could be at risk from Chinese backdoors hidden in firmware, according to a security company.
SecureTest believes spyware could be easily built into Asian-manufactured devices such as switches and routers, providing a simple backdoor for companies or governments in the Far East to listen in on communications.
"Organisations should change their security policies and procedures immediately," says Ken Munro, managing director of SecureTest. "This is a very real loophole that needs closing. The government needs to act fast."
"Would they buy a missile from China, then deploy it untested into a Western missile silo and expect it to function when directed at the Far East? That’s essentially what they’re doing by installing network infrastructure produced in the Far East, such as switches and routers, untested into government and corporate networks."
Late last year MI5 sent a letter to 300 UK companies warning of the threat from Chinese hackers attempting to steal sensitive data. Reports at the time suggested that both Rolls Royce and Royal Dutch Shell had been subjected to "sustained spying assaults".
The issue has been debated by government for some time. In 2001, the then foreign secretary Robin Cook, warned that international computer espionage could pose a bigger threat to the UK than terrorism.
 Chip Piracy Might End With Public Key Cryptography. A Web Exclusive from Windows IT Pro Mark Joseph Edwards, Security News, InstantDoc #98491, Windows IT Pro “A group of researchers from two universities have proposed a way to prevent chip piracy. The technique uses public key cryptography to lock down circuitry.
In a whitepaper published this month, Jarrod A. Roy and Igor L. Markov (of the University of Michigan) and Farinaz Koushanfar (of Rice University) outline the problem and details of how their proposed technology will help solve it.
Chip designers sometimes outsource manufacturing and that opens the door to piracy, should someone copy the design plans. The copied plans are then used to created ‘clone’ chips for a wide range of devices, including computers, MP3 players, and more.
"Pirated chips are sometimes being sold for pennies, but they are exactly the same as normal chips," said Igor Markov, associate professor in the Department of Electrical Engineering and Computer Science at the University of Michigan. "They were designed in the United States and usually manufactured overseas, where intellectual property law is more lax. Someone copies the blueprints or manufactures the chips without authorization."
The groups propose the use of public key cryptography, which would be embedded into circuitry designs. Each chip would produce its own random identification number, which would be generated during an activation phase. Chips would not function until activated, and activation would take place in a manner somewhat similar to that seen with many applications in use today. Via email from Jeremy Hansen.Original source – EPIC: Ending Piracy of Integrated Circuits Jarrod A. Roy, Farinaz Koushanfar‡ and Igor L. Markov, The University of Michigan, Department of EECS, 2260 Hayward Ave., Ann Arbor, MI 48109-2121, Rice University, ECE and CS Departments, 6100 South Main, Houston, TX 77005 www.eecs.umich.edu/~imarkov/pubs/conf/date08-epic.pdf March 06, 2008
 Chapter 5 “Why do Drug Dealers Still Live with Their Moms?” p. 89 “So how did the gang work? An awful lot like most American businesses, actually, though perhaps none more so than McDonald’s. In fact, if you were to hold a McDonald’s organizational chart and a Black Disciples org chart side by side, you could hardly tell the difference.”
 Readings p.7 “When I say that globalization has replaced the Cold War as the defining international system, what exactly do I mean?” p. 8 “The cold war system was symbolized by a single word, the wall … “You can’t handle the truth,” Says Nicholson. “Son we live in a world that has walls…”p. 8 “This Globalization system is also characterized by a single word: the Web. … we have gone from a system built around divisions and walls to a system built around integration and webs.”
“What is information arbitrage? Arbitrage is a market term. Technically speaking, it refers to the simultaneous buying and selling of the same securities, commodities or foreign exchange in different markets to predict from unequal prices and unequal information. The successful arbitrageur is a trader that knows…”
 Shared by miles on Feb 13, 2006 3:39 pm that I located through a mail.google.com/mail/?ui=1&realattid=f_fdn935gd&a…
 “As it gears up to host the 2008 Olympic Games Beijing has been awarded an unwelcome new accolade: the air pollution capital of the world.Satellite data has revealed that the city is one of the worst environmental victims of China’s spectacular economic growth, which has brought with it air pollution levels that are blamed for more than 400,000 premature deaths a year” www.guardian.co.uk/news/2005/oct/31/china.pollution
 “What we call ‘war’ is not all bad,” according to Virginia Johnson a former governmental planning consultant, who reminded me, “Without conflict there is no life. You don’t want ‘perfect peace’ there is no movement. The human standard is actually what we broadly call ‘war’; because without conflict, change, motion, growth we would learn nothing, we would have nothing, we would be dead.” Personal conversation, March 14, 2008, Seattle, Washington
 Readings Larry Page, Google Co-Founder quoted by Thomas Friedman, p. 179, entire paragraph. “The more global Google’s user base becomes, the more powerful a flattener it becomes…”
 Ranganathan, faceted classification, Five Laws of Library Science, en.wikipedia.org/wiki/S._R._Ranganathan, www.boxesandarrows.com/view/ranganathan_for_ias Personality, Matter, Energy, Space, and Time. (PMEST)
Personality—what the object is primarily “about.” This is considered the “main facet.”
Matter—the material of the object
Energy—the processes or activities that take place in relation to the object
Space—where the object happens or exists
Time—when the object occurs
 I learned about supply chain management mainly from the supply chain wizard Marc Lamonica, Regional Chief Financial Officer at Sutter Connect, www.sutterconnect.org/, and our mutual friend Web entrepreneur and ecommerce product engineer Adam Kalsey, and Sacramento State University teacher Stuart Williams, of Blitzkeigsoftware.net, blitzkriegsoftware.net/StuartWilliams/default.asp
 Introduction to Computer software classes in the 1970s consisted of FORTRAN cash register receipt programming, which is by implication is what ecommerce actually does.
 Freakonomics is a must read book of comedy and connections.
 Readings “The World Is Flat 3.0: A Brief History of the Twenty-first Century” by Thomas Friedman, p. 421
 Readings p. 19 “What is information arbitrage? Arbitrage is a market term. Technically speaking, it refers to the simultaneous buying and selling of the same securities, commodities or foreign exchange in different markets to predict from unequal prices and unequal information. The successful arbitrageur is a trader that knows…”
 “Conservation groups say acid rain falls on a third of China’s territory and 70% of rivers and lakes are so full of toxins they can no longer be used for drinking water.” Satellite data reveals Beijing as air pollution capital of world, Jonathan Watts in Beijing The Guardian, Monday October 31 2005, www.guardian.co.uk/news/2005/oct/31/china.pollution
 “…After watching Jobs unveil the iPhone, Alan Kay, a personal computer pioneer who has worked with him, put it this way who has worked with him, put it this way: "Steve understands desire." … Fortune CNN Magazine March 5, 2008, money.cnn.com/2008/03/02/news/companies/elkind_jobs.fortu…
accessed March 5, 2008
 Mac Margolis, “How Brazil Reversed the Curse, Latin America used to suffer the deepest gap between rich and poor. Now it is the only region narrowing the divide. Upwardly Mobile: Middle-class Brazilians” www.newsweek.com/id/67850 NEWSWEEK Nov 12, 2007 Issue
 Readings p. 46 “There is a tale, “The ring of Gygnes,” … could any man resist the temptation of evil if he knew his acts could not be witnessed?”
 Readings p. 58 “Attendance at Klan meetings began to fall … of all the ideas Kennedy thought up to fight bigotry, this campaign was clearly the cleverest. … He turned the Klan’s secrecy against itself by making its private information public: he converted heretofore precious knowledge into ammunition for mockery.”
Some of the research in this paper on piracy, was provided by Jeremy Hansen of Seattle, Washington, USA. Mr. Hansen’s email regarding economics served to inform me on this topic. Teacher: Glenn Von Tersch.
Keeping It Real Host David Grossman talks to Sales & Marketing Consultant Nissar Ahamed from http://www.moresales.ca about taking your business to the next level, branding and how to make effective presentations.
A vital component of any successful business is the marketing they do online. Digital marketing can be overwhelming and it moves and changes at an unbelievable speed. When it comes to your online strategy a digital marketing consultant is most beneficial to your business. What does a digital marketing consultant do exactly? Their job is to develop a strategy that gets your brand noticed, increases search rankings and converts customers. They determine when and where you should be online to achieve optimal results.
Digital Marketing Consultants are Experts at Marketing Online
It seems that almost every week a new social media platform is hitting the internet. Is it right for your business? It’s hard to know where to be to effectively reach your customers. This is what a digital consultant does; they eat, breathe and sleep online marketing. They know the best social media platforms for your business, the latest in technology and how to keep a website fresh.
They Develop Strategy and the Tactics to Implement it
There is a big difference between a marketing strategy and tactics. Strategy is a plan that is put together to help reach an objective. The tactics are the actions taken within the strategy to realize the goal. A consultant is an outside party that can review your goals and look objectively at your brand, website and current marketing and come up with a strategy that fits your needs. They can look at it from the perspective of the customer, potential customer and competition. Sometimes it’s hard to separate yourself from the brand and an outside party has a better view of things. Digital marketing consultants are current on all online technology and social media that they can develop the best mix of platforms to realize your goal.
Monitoring the Competition
It’s always important to know what your competition is doing in all facets of business. One of the roles of the digital marketing consultant is to monitor what the competition is doing online. A consultant researches what the other guys are doing, where they are investing their time and money online so you know where you stand. They provide tips and recommendations on what you should do online to stay in front of the competition.
Digital Marketing Consultants are
You may think that hiring a consulting group is expensive. It’s actually just the opposite. To have a social media manager, website developer, SEO expert, content writer and videographer on staff can be quite costly with salaries and benefits. When you hire outside the company, you get all those roles in one, affordable price. A full-service consulting firm offers exceptional talent without all the cost associated with people in-house. If you are need of a digital marketing consultant for your business in Ottawa, Contact WSI eStrategies.
WSI eStrategies is a local digital marketing company based in Ottawa, Ontario backed by a strong international presence with over 1500 consultants in 80 countries worldwide. We strive to discover, analyze, build and implement digital solutions that will make a difference for local businesses just like yours.
Austin-Healey was a brand of sports car.
The marque was established through a joint venture arrangement set up in 1952 between Leonard Lord of the Austin division of the British Motor Corporation (BMC) and Donald Healey, a renowned automotive engineer and designer.
Austin-Healey produced cars until 1972 when the 20-year agreement between Healey and Austin came to an end. Donald Healey left the company in 1968 when British Motor Holdings (BMC had merged with Jaguar Cars in 1966 to form BMH) was merged into British Leyland.
Incidentally, the name Austin is now owned by Nanjing who bought the assets of MG Rover Group (British Leyland’s successor company) out of bankruptcy in 2005. After Donald Healey sold his original business, Donald Healey Motor Company, the Healey brand was registered to a new firm, Healey Automobile Consultants, which the Healey family sold to HFI Automotive in 2005.
In June 2007, Nanjing and Healey Automobile Consultants / HFI Automotive signed a collaborative agreement that aims to recreate the Austin-Healey and Healey marques alongside NAC’s MG. No timeline has been given as to when the Healey and Austin-Healey brands will return, although MG will be back on the market in China and the UK by the year’s end.
The Austin-Healey 3000 was a sports car built from 1959 to 1967, by the Austin-Healey marque, and is the best known of the ‘big’ Healey models. The 3000 was a successful car which won its class in many European rallies in its heyday – and is still used in competition by enthusiasts today. The car was originally to be called the "Mille Miglia" after the famous sports car race, but the displacement-based "3000" name stuck instead. Both the 3000 and the 100 before it were known simply as "the Austin-Healey" in the 1950s, since the company was essentially a single-vehicle marque.
The original Austin Healey 3000 was 2912 cc (nearly 3 litres), with twin SU carburetors and front disc brakes. It was only called the Mark I after the Mark II was released. The original 3000 was built from 1959 – 1961 and has model designation BT7 (4 seat version) and BN7 (2 seater).
The 3000 Mk II came with triple SU Carburetors was built 1961 – 1963 and had model variants BT7 (4 seater version), BN7 (2 seat roadster) and BJ7 (wind up windows rather than side curtains).
The 3000 Mk III was launched in 1963, and remained in production until 1967.
The Series BJ8 was the most powerful and luxurious of the big Healeys – with a Walnut veneer dash, wind up windows, and 150 hp (112 kW).
Austin Healey 3000’s have a long competition history – having raced at most major racing circuits around the world, including Sebring (USA), Le Mans (France), and Mount Panorama Circuit, Bathurst (Australia).
http://www.internetmarketingtrainingcenter.net Internet Marketing Consultant Course training webinar will help you decide if you want a career with Internet Marketing Consultant Course Video Rating: / 5
As a business person, it is important that you understand the best way to spread the word about what you have to offer. When it comes to marketing, you can do-it-yourself, or you can choose another option. When you do things yourself, this can be wise because you are the person that believes in your business the most. But you shouldn’t do everything yourself. When you hire a Marketing Consultant, you will reap great rewards. A person like this can keep you at the top of your game. Just look for someone that has a proven track record for success, and a certain level of business education.
A marketing consultant can do this for you. You just want to make sure that you hire a good worker that is professionally trained, and that can provide you with proven results. If you hire someone that always works within your organization, this can mean that they have a keen understanding of your business, and how it is run, but if they are not professionals, they can do more harm than good.
When you are trying to decide who to hire, hire someone that has education in the marketing field and someone that has catapulted other businesses to success. A common mistake that entrepreneurs can make is hiring an intern or college kid to hire their marketing campaign. This is not a good idea. You want a professional for many reasons.
A professional can organize their time best. They know how to target markets, and they know how to make you look good. A college kid can read a book and follow directions; but a professional has experience. There is nothing more valuable than experience. You want to make your business look good. Do you really think you can get a professional image without working with someone who has industry experience? Why launch your own advertising campaign? Do you really understand the protocol, or what is involved?
Contracting a marketing consultant is a wise choice. Let your staff member, interns and college students working within your organization work for you in a different way. These people can assist the marketing consultant, pass out fliers and make cold calls. Do not risk your marketing idea and focus on people that do not understand societal and cultural buying habits. It is best not to have foolish pride to think that you can save money using an untrained worker or your own self for your entire campaign.
These people can put your message on TV quicker than you could. They can call in favors and they can get you discounts on printing, film production and anything else you will need. People like this have experience enough to understand the challenges that you will face day to day with your marketing campaign.
These people are trained to see the hurdles directly in front of them, as well as the outcome of their activities. Even though you might care about your business more than a marketing consultant, the truth is, having a third person opinion, is always a good thing to have. An impartial onlooker with professional training is extremely valuable in more ways than one.
Add to that impartial advice, professional training, and you have got a mega-whammy. You have got a knockout punch. Another thing that you will find is that marketing takes away from management. You cannot manage your own marketing campaign and run your business effectively. There are not enough hours in the day. Hire a Marketing Consultant instead.
I took this photograph at a charity event/fundraiser for a nonprofit called FACETS on October 22, 2011. FACETS is a great charity that operates a homeless shelter and a food pantry for people in need in Fairfax, Virginia. You can see the other 132 photographs I took for FACETS at this event on on the FACETS Flickr page here.
If you run a business today, you already know how difficult it can be to reduce costs while maximizing profits. And, with the advances that have been made in online marketing techniques, it can seem impossible to stay ahead of the game. This is when you need to consider bringing in a Digital Marketing Consultant who can help with digital requirements that your company needs to implement.
It is no secret that working with a digital marketing consultant can benefit a company in many ways. Just to look at a few of them here:
Working with a digital marketing consultant allows your company to stay updated with newest marketing techniques. Many companies know that they need to keep their online marketing efforts current and optimized, but they simply do not have the time or the experienced personnel to perform this important work.
Working with an experienced and skilled digital marketing consultant allows companies to save money as well. There are a number of online marketing tools and techniques available today and many of these can be very useful for those needing help with digital requirements. But, it is also true that not all of these tools and techniques work equally well from one company to the next. When you hire a skilled digital marketing consultant, you have access to someone who can assess the company’s needs, formulate a solid plan, and execute that plan. Having access to an experienced professional greatly streamlines the process, gets things done faster, and helps to save money as it eliminates the old trial-and-error method which so many companies rely on when it comes to optimizing their online presence.
For those who need help with their company’s digital requirements, working with a digital marketing consultant often results in increased productivity. It is also a great way to further develop company staff and the sales team. It is one of the most effective ways to increase brand awareness or to successfully launch a new service or product. And these are just a few of the many benefits that working with a digital marketing consultant can provide to your company.
A key to making all of this as effective and successful as possible, however, is ensuring that you are working with a truly experienced digital marketing consultant. There are many individuals and firms advertising themselves as digital marketing consultants who have very little experience in the real world of marketing. Working with a firm that honestly does not know what it is doing can harm your business in a variety of ways, including having your business delisted by search engines if certain rules and procedures are not followed. No business can afford for that to happen!
If you need help with digital requirements and are not sure where to turn, consider contacting Amanda Radley who is the owner and founder of one of the best online marketing consulting firms online today. Her company Clever Cat Marketing will be able to assist you and to offer invaluable advice concerning your online marketing needs and the solutions that will best fit those needs.
I am a Digital Marketing Consultant with 10 years experience assisting a range of business from blue-chips to start ups reach their target audience.
Air Force Memorial Statues, Overlooking Washington Monument [EXPLORE]
Image by WilliamMarlow
Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc.
Achieving success in your business is by no means an easy task. Moreover, if you are a new entrepreneur, it becomes all the more difficult to implement a marketing strategy in the absence of substantial internal resources. However, under these circumstances, it will not be a bad idea to take the help of an experienced marketing consultant in order to put your business on the right track. In this context, it’s absolutely crucial to disclose that the professionalism displayed by a marketing consultant Sydney still serves as a benchmark for the rest of the world. And the best part is that the services of a Sydney consultant are flexible, and caters to all types of businesses – large, small, and medium.
Now, no matter which part of the world your target in order to select your marketing consultant, it’s absolutely important to know a few things before the hiring process. So, let’s just find out what these things are in the following paragraphs.
First and foremost, it’s your responsibility to know how much experienced a marketing consultant is, and also what type of experience he actually possess. Remember, this will go a long way towards solving most of the problems you are facing today or may face in the near future. In this context, it’s also important to know that most marketing consultants are one dimensional when it comes to their area of specialization. For instance, they may specialize in the field of marketing research or just implementing some marketing strategies. However, having said this, if you search hard enough, you will definitely come across consultants with multidimensional talents. Therefore, apart from marketing knowledge you can also expect promotional and copywriting skills from these talented consultants at the same time. And undoubtedly, such a discovery will go on to take your business to a whole new level.
The next most important thing in consideration is how good a listener your consultant is. Remember, the listening skills of the consultant can prove extremely crucial at the end for learning and understanding the marketing philosophy you strongly believe in. Moreover, excellent listening skills on the part of your consultant will make it possible to implement strategies in the best possible manner, and hence, ensure growth and success for your business in the long run. If you approach a marketing consultant Sydney for support, he will be quite happy to offer you such skills at prices very reasonable for your budget and liking.
Another vital thing you must know is the past achievements of the marketing consultant you are about to hire. In fact, this is a clear indicator of what you can expect from his services in the near future. So, try to find out whether the involvement of your preferred consultant has made any difference in terms of product reputation, market share, etc. Of the business organization he was attached to and worked for in the past. In this context, it’s important to mention that if you go on to hire a marketing consultant Sydney, he will always disclose all the records of his previous achievements without any type of objection and hesitation.