Tag: Search

Search Engine Marketing Consultant-The Pros and Cons of Hiring One

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A search engine marketing consultant is a person who can optimize your site so your business can enjoy greater clientele. Some proprietors think it best to hire a search engine optimization (SEO) expert while others think they can do the work themselves. After all, there are those who learn the basics of SEO, Google places and do fine with just that. In this article, let’s talk about the pros and cons of employing a search engine specialist to help with your venture.

Perhaps the best thing about outsourcing a true SEO consultant is you are assured of his or her expertise. The person must have had years of experience and can tell which initiatives would likely succeed on the type of business you have the moment he or she steps in. It surely makes a difference when someone hits the ground running. While an in-house member might know of SEO, he or she will have a hard time beating this level of proficiency unless he or she has been concentrating on SEO alone for the past years.

Paying a search engine marketing consultant also reduces the risks you have to take in business operation. He or she can not only determine an effective methodology to increase traffic but also estimate the milestones you’ll reach at certain periods.

Another advantage of employing an expert in optimizing your SEO services company website is you can utilize him or her to advance the knowledge of your in-house team. He or she can serve as a mentor that everyone can learn from. Isn’t it fantastic that while your business is getting more and more clients, your team is learning more and more too? This will fasten your future independence because once your own people already know what to do, you won’t have a need for the hired guns.

However, just like other things, employing the help of a search engine marketing company comes with some drawbacks too. One, it will require you to invest more money. As you know, nothing comes free of charge these days. In most cases, you have to pay thousands of dollars to hire an SEO expert. If his or her efforts do not yield immediate results and your business is cash-constrained, you might have a hard time keeping up with the financial demands of his or her service. However, if you can afford the investment and you’re working with a reputable consultant, you are likely not to regret the additional cost.

Perhaps another disadvantage of hiring a search engine marketing consultant is the potential impact on the morale of the people you’re working with. It’s highly possible that they are already aware of SEO and can perform some of its basics. So, getting an outsider might give them the impression that you do not trust their skills enough, or worse, that you don’t appreciate your own people. Of course, you can mitigate this by first assuring them that you value their efforts. Also, you can tell them that one of the reasons why you are taking-in a specialist is to train them. Nothing beats learning from an expert, right? Yes, it will benefit the company-but– not without personally benefiting each individual first.

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Inside Job
marketing consultant
Image by elycefeliz
A very informative documentary about the economic developments and meltdown of the past and present –

www.sonyclassics.com/insidejob/

en.wikipedia.org/wiki/Inside_Job_(film)
Inside Job is a 2010 documentary film about the financial crisis of 2007–2010 directed by Charles H. Ferguson. The film was screened at the Cannes Film Festival in May 2010. The film won an Academy Award for Best Documentary Feature in 2011.

Ferguson has described the film as being about "the systemic corruption of the United States by the financial services industry and the consequences of that systemic corruption." In five parts the film explores how changes in the policy environment and banking practices helped create the 2008 financial crisis. Inside Job was well received by film critics who praised its pacing, research and explanation of complex material.

The subject of Inside Job is the global financial crisis of 2008. It features research and extensive interviews with financiers, politicians, journalists, and academics.

The film focuses on changes in the financial industry in the decade leading up to the crisis, the political movement toward deregulation, and how the development of complex trading such as the derivatives market allowed for large increases in risk taking that circumvented older regulations that were intended to control systemic risk. In describing the crisis as it unfolded, the film also looks at conflicts of interest in the financial sector, many of which it suggests are not properly disclosed. The film suggests that these conflicts of interest affected credit rating agencies as well as academics who receive funding as consultants but do not disclose this information in their academic writing, and that these conflicts played a role in obscuring and exacerbating the crisis.

A major theme is the pressure from the financial industry on the political process to avoid regulation, and the ways that it is exerted. One conflict discussed is the prevalence of the revolving door, whereby financial regulators can be hired within the financial sector upon leaving government and make millions.

Within the derivatives market, the film contends that the high risks that began with subprime lending were transferred from investors to other investors who, due to questionable rating practices, falsely believed that the investments were safe. Thus, lenders were pushed to sign up mortgages without regard to risk, or even favoring higher interest rate loans, since, once these mortgages were packaged together, the risk was disguised. According to the film, the resulting products would often have AAA ratings, equal to U.S. government bonds. The products could then be used even by investors such as retirement funds who are required to limit themselves to the safest investments.

Another point is the high pay in the financial industry, and how it has grown in recent decades out of proportion to the rest of the economy. Even at the banks that failed, the film shows how bank executives were making hundreds of millions of dollars in the period immediately up to the crisis, all of which was kept, again suggesting that the risk/benefit balance has been broken.

Choosing a Marketing Consultant for Search Engine Marketing Success

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If you have a website or web based business you know how important it is to generate traffic if you want to succeed. Having your website ranked high in search engine listings is one surefire way to get a lot of traffic, but getting there is easier said than done. Using a search engine marketing consultant is one way to increase your website’s rank and pull in more traffic.

There are some things you should consider before using a search engine marketing consultant’s services, however, to make sure that you find the person best suited for the job.

Most search engine marketing consultants will focus on the three main areas of search engine marketing, incoming links, website content, and keywords. These are the most important factors that contribute to your website’s rank within search engines, and if you correctly execute them it will result in a higher ranking for your site.

The first thing a search engine marketing consultant should do for your website is keyword research. Keyword research will determine which keywords are the best suited for marketing your website and the competition for the keywords that relate to your website. They will analyze which keywords will bring in the most traffic and which are the best to use on your website and in your advertising campaigns.

A search engine marketing consultant should also examine your competition to determine which competing websites are in the top rankings for your keywords, why they are there, and how you can help your site move up. They will also focus on optimization making sure that each of your web pages is properly emphasizing the right keywords and using meta and title tags.

Apart from your website, search engine marketing consultants will also help you use off page optimization such as building link popularity. Having incoming links from other websites that are related to your market is a great way to boost your search engine rankings. Article Marketing and link sharing are two ways to increase your websites incoming links and your search engine rankings.

The search engine marketing consultant you choose should also spend time helping you develop your advertising campaign and selecting the best keywords for your ads. Choosing the right keywords is important if you want your paid advertising to bring in the most traffic.

If you want to increase traffic to your website, you need to be ranked highly in search engines. A search engine marketing consultant can help you boost your ranking but be sure to choose the individual or company you use carefully.

Before you start an SEO project, go to Ron Subs site for information on SEO Management and more Search Engine Marketing Articles.

Two best friends
marketing consultant
Image by WilliamMarlow
Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc.

Visit Will Marlow, LLC’s website or follow him on Twitter here

Or email him.

This picture was this week’s A-Town Dog Blog.

Two Shih Tzu best friends.

Nikon D7000
Exposure: 1/400
Aperture: f/5.0
Focal Length: 60 mm
ISO: 400