Tag: Using

Why You Should Consider Using An Internet Marketing Consultant


You may have heard the term, ‘Internet Marketing Consultant (IMC)’ and wondered what exactly it is? Well, an IMC is basically a marketing expert with very specific experience and knowledge of advertising on the Internet.

Unlike most Marketing Agencies, typically an IMC only deals with Internet based marketing methods and probably won’t be much use to you if you want advice on newspaper advertising or other offline media. However, like the offline world, the Internet is awash with marketing opportunities and a good IMC will know which are the best to target for your business model.

Far too many businesses just jump straight into Internet marketing and soon realise it is an absolute minefield. An effective IMC can help you navigate through this minefield to new customers. Where marketing online is significantly more effective for small businesses than the offline world is that you can compete with the big fish in the pond without necessarily needing the big budget to go with it.

If you’re a small business owner I suspect you’ve got your hands dirty with almost every element of running a business including your marketing. There is a preconception that any type of ‘Agency’ or ‘Consultant’ will be far too expensive and probably not be that interested in our tiny venture. However, you’ll be pleased to know that an IMC will always want to hear from you and won’t look down their nose at you regardless of how small your business is.

Because results with online marketing are so easy to measure, for the first time you can accurately evaluate what sort of return you get for your money. Unlike typical brand-building exercises where there was never any way to determine the return on your marketing spend, you can see fast and effective results with online marketing.

If your company sells widgets at 50.00 each and with some Internet marketing advice you can sell an extra 100 widgets a week, what price would you pay for that advice? You’d probably expect to pay tens of thousands of pounds for such advice, and quite rightly because it’s going to add another 250,000+ to your annual turnover. However, because online marketing doesn’t involve huge changes of direction for most smaller companies, effective action can be taken in just a few weeks and at a fraction of the cost you would expect from an off-line campaign.

Whatever your business plan is for the next 12-months, rip it up and start from scratch, this time taking into account how you can market your business more online than offline. If you’re not sure where to start, most IMC’s will offer a free initial consultation which could prove to be one of the most effective business decisions you undertake.

If you still require more information about Internet Marketing, we suggest visiting Keith A Pearson’s website for more free advice on choosing a Marketing Consultant for your business.

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Related Marketing Consultant Articles

The Potential Benefits of Using a Marketing Consultant


Effective marketing is one of the most important tools when it comes to the success of your business. As a business owner, you have the power and freedom to determine the most effective way of marketing and advertising your business so as to increase sales.

There are two ways which you can go about this; you can do the marketing yourself, thinking that no one knows your business as well as you do, or hire someone to do the job for you. However, as much as marketing campaigns might seem simple, there is nothing simple about them at all. A failed Marketing campaign results in damage to the progress and reputation of the business as well as usually significant expenditures of the time and resources spent on the campaign

A marketing consultant is typically a highly skilled marketing professional who offers marketing advice and/or services for an agreed upon fee. These individuals usually have years of experience and extensive knowledge in the marketing field which enables them to come up with highly effective marketing strategies in much less time than you likely could.

There are many benefits associated with the use of a marketing consultant as opposed to attempting to do it yourself.

Possible benefits include:

Marketing consultants have specialized in their field of marketing and are very well versed with consumer behavior as well as today’s ever-changing technologies for marketing over the Internet. That being said, they can develop focused strategies aimed at increasing your product awareness and sales.
As a business owner, you are less likely to achieve this since you are unlikely to have the proper training or experience in marketing.

Time is an important factor. As a business owner, it can take you a lot of time to devise and implement a marketing solution which in most cases will be of lesser quality and effect.
Marketing requires precision and expertise; a consultant can perform this task in a fraction of the time it will take you and come up with an effective marketing strategy that will deliver the required results.

Cost The goal of any business is usually to minimize cost while maximizing profit. By hiring an employee on a permanent basis an employer will end up spending more as opposed to using the services of a marketing consultant, who works on a contract or as required, project basis. Consultants don’t get paid when they are not being used. Reduced cost is a major contributing factor when it comes to marketing consultant benefits.

Expert view
It is unlikely that you have an experience-based, reliable opinion of what will work and what will not when setting up a marketing strategy; it is highly advisable that you seek an expert opinion from a marketing consultant to ensure that the marketing strategy will be solid and bring in results.

Bottom line: a marketing consultant can help you achieve maximum results with minimal risk. They can do it faster and with less cost than you can on your own.

Roy Leahy has an extensive career in marketing in North America and Internationally. He was the head of Marketing for the Digital Switching Division of NORTEL Canada. He has run and sold 2 BC based companies and now consults setting up company marketing programs.My Website

Great Moment from Best of Reston
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Image by WilliamMarlow
This photo was taken at the 2013 Best of Reston celebration at the Hyatt in Reston. Left to right is: Joe Ritchey, Bob Simon, Casey Veatch, and Karen Cleveland in the back.

Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc and Microsoft Corporation.

I took this photo with my Nikon D7000. Here’s a link to a D7000 on my Amazon store.

Visit the website for Will Marlow, LLC or follow Will on Twitter here

Or email him.

When Using an Inbound Marketing Consultant 5 Necessary Inquiries


Using an Inbound Marketing Consultant 5 Necessary Inquiries

Inbound Marketing is definitely an internet marketing strategy dependent on connecting with potential buyers using information marketing. One’s potential buyers are on Yahoo and Google and social media hunting for information that can assist their purchase decision. Reaching a lot of these consumers is the central process connected with Inbound Marketing. If you need a strong Inbound Marketing consultant to progress qualified targeted traffic to your web page here are 5 major qualifications when employing an Inbound consultant.

1. Qualification. Hubspot, the preeminent Internet marketing software provider incorporates a rigid training course where you can obtain two distinct levels of certification. The 1st is a Primary Certification. This specific level addresses an array of topics like Search engine optimization, website landing page development, blogging improvement and Customer relationship management management. Of the 4,200 people that have the basic qualification program 65% currently have passed. The other stage is Honors Certification. Only 15% of are in this level. Here you understand innovative Inbound Marketing Consulting techniques related to reporting analytics, lead nurturing and Customer relationship management . In either instances, Hubspot recognition is the industry standard for an Inbound consultant.

2. Content material Development. The motor which drives reliable Inbound Marketing is content production. Running a blog, premium content (such as whitepapers) and online video are all important methods to placing “thought leadership” content on the internet. A beneficial Inbound Marketing Consultant offers the tools either to make the information on your behalf or guide your employees with this particular fundamental part of the plan. It is essential to determine if ones Inbound Marketing Consultant provides blogging options in accordance with your business. Always be certain to ask about online video media as well. The answer needs to be yes. What’s more, it shouldn’t be expensive either.

3. SEO Skills. Search engine optimization is vital to be able to the way which content is developed. Especially, precisely what subject areas and also keyword phrases will probably resonate most with your buyers who are searching on-line. Website seo has to be included in all your material, notably blogging initiatives. Try to ask the Inbound Consultant to go into detail how they would most likely boost your blog posts. At very least they must touch on title tags, meta descriptions, alt tags and backlinks (external and internal). Find out about off-page procedures for link building along the lines of newswire syndication and also competitive link analysis to discover exactly where competitors are earning backlinks. Finally, you should find out should your Inbound Marketing Consultant can easily optimise your own online video material for greater exposure.

4. Web site Operations Working experience. Determine the degree of practical experience the Inbound Consultant has got managing internet sites. Practical experience operating a web site suggests that they fully understand technology, content, web marketing, PR, statistics and finance. This kind of experience can help you gauge if they know every one of the features a strong Inbound Marketing strategy entails and capability assist all levels of your corporation. Someone with lots of Facebook friends is not really the suitable match to interface with the senior management.

5. Period of Engagement. There are no quick fixes. Inquire the the Inbound Marketing Consultant how long it’ll be to find out end results. The proper response really should be is that often if the process is followed and the suitable internal resources are focused, four to 6 months to begin to see success such as a boost in traffic and also additional leads to your web site.

Speeding by the Lincoln Memorial at night [EXPLORE]
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Image by WilliamMarlow
Will Marlow is a digital advertising and marketing consultant who holds multiple certifications from Google, Inc.

Visit the website for Will Marlow, LLC or follow Will on Twitter here

Or email him.

The Lincoln Memorial and the Washington Monument, with light trails in the foreground.

I took this photo with my Nikon D7000 — which is my favorite camera. Here is a link to a good deal on one through my Amazon store.