Bourboulenc

Integrated Wine Marketing Channel meets Socially-Connected Customer

When Pasternak Wine Imports brought the winemaker Christian Voeux and the export manager Christophe Bristiel from the Maison Richard winery group (Châteauneuf-du-Pape, France) to San Francisco on February 23, 2012 to conduct a tasting seminar with their distributor Epic Wines, they invited 10 members of the Facebook private discussion group, Wine Aficionados, to share in the experience with them.

The Richard Family winery group consists of four estates:

  • Prieuré de Montézargues (Tavel)
  • Château La Nerthe
  • Domaine de la Renjarde

Chateau Number Nine's White Rhone

Eons have elapsed since I was enrolled in the unofficial corporate wine training program at Chase Manhattan. It was my first job out of grad school, and the bosses were eager to teach me how to order wine for the customer. Whoever called economics "the dismal science" wasn't aware of this enterprise. That was umphteen careers ago. Now such stuff is heresy and the foundation of hideous legal and ethical problems.

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