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Integrated Wine Marketing Channel meets Socially-Connected Customer

When Pasternak Wine Imports brought the winemaker Christian Voeux and the export manager Christophe Bristiel from the Maison Richard winery group (Châteauneuf-du-Pape, France) to San Francisco on February 23, 2012 to conduct a tasting seminar with their distributor Epic Wines, they invited 10 members of the Facebook private discussion group, Wine Aficionados, to share in the experience with them.

The Richard Family winery group consists of four estates:

  • Prieuré de Montézargues (Tavel)
  • Château La Nerthe
  • Domaine de la Renjarde

Languedoc Day - a Testament to Value, Quality, and Tradition

#LanguedocDay totally rocked November 10, 2011. Two days ahead, it all came together.

Rick Bakas (@BakasMedia) partnered up with Tia Butts (@WineInkByTia) from the Benson Marketing Group (who organizes events in the U.S. for CIVL, Conseil Interprofessionnel des Vins du Languedoc).

The @NapaMarriott provided their internal patio as our venue, and some excellent food pairings.

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