Cabernet Sauvignon

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Brand on the Run: The Parlotones Overcome Barriers to Awareness, Acceptance, and Growth

Every industry has emerging brands struggling to break out of their confines. Bold ideas in cross-breeding can propel their escape from those bonds.

How to Build Wine Industry Content around Core Values

At the Raymond Vineyards and Winery, a jewel in the crown of the Boisset Family Estates, the company practices its' core values every day as they work toward converting more of their vineyards toward biodynamics. Several months ago, I had the pleasure of a long afternoon chat with Jean-Charles Boisset, the president of the company. He made it clear that their commitment to making wine biodynamically is the strongest pillar in their philosophical structure and an unassailable strategic principle.

Evolving from Brand Monitoring into Monetizable Social Business Intelligence for the Wine industry

VinTank, the premiere brain trust of direct-to-consumer relationships in the wine industry, has rebranded Cruvee as "Social Connect" The splash page says:

Small Artisans Step up to the Pouring Tables

Twenty-five retails stores in Calistoga, California opened their doors to "Cheers to Taste" on September 7, 2001 and hosted the pouring tables of wineries from all over Napa County.

Cabernet rolling south of the Pyrenees

On September 1, 2011 at #Napa #CabernetDay Tasting Sessions in the Marriott, a question arose about where Cabernet Franc is grown and used in wine.

Tasteup at Inspiration Winery

The Sonoma County (#soco) Wine Industry organization and Facebook Monthly, organized by William Allen (aka @SonomaWilliam) convened on 8-30-2011 in the tasting room of the Inspiration Vineyard and Winery in Santa Rosa, California.

WBC11 - Unifying Tradition and Modernity

Throughout the 7/22/2011 morning speed tasting at the North American Winebloggers' Conference in Charlottesville (Virginia), stereotypical views about the unmixability of styles took a pounding as winemakers embraced their roots and their future in a unified re-interpretation of the present where they declared who they are collectively.

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